Boutiques

Studio Edwards designs flagship store for Vision Studio, Melbourne, Australia

A gallery-like space invites visitors to engage with and discover the Vision Studio store, located in Melbourne, Australia. Studio Edwards designed the concept with an aluminium perforated facade that hinges open to reveal a luxurious interior displaying eyewear by brands such as Dior, Dita, Mykita, LINDBERG and Thom Browne. The displays on the inside give space to 200 pairs of glasses set on shelving with storage for a further 800 pairs of glasses.

An eyewear store with the feel of a creative gallery, Optik Studio is located in Luxembourg city. An exclusive stockist in the country for 90% of the brands it carries, their goal is to make people discover how beautiful designer eyewear can be. “We’ve tried to do something different,” explains Maxime Drouna. “Our brands come from all over the world…France, Italy, Japan, Germany, Spain… and each of them has its own universe: you won’t see the same frame in two different collections; we are conscious that we must cover every trend.”

At present the mix includes Pugnale Eyewear, La Petite Lunette Rouge, L.G.R Sunglasses, Meg Eyewear, Mr Lenoir, and Masunaga. “There are a few more that we shall be launching shortly,” says Drouna who is passionate about original design.

In keeping with the collections, the interior of this store is elegant, understated and comfortable. “We have two little spaces where we can welcome our clients with a cup of coffee. It’s then our priority to find the right pair of glasses for every face. We don’t have large tables or dazzling lights. Instead when you visit, we would like you to feel at home.” Optik Studio is also offering a successful service for home and office appointments. For further details find the shop on Instagram @optikstudio.lu. 20 Rue Beaumont, 1219 Luxembourg – CN

London’s choice of eyewear and independent design brands is rising quickly. Several new optical stores have opened across the city in the last few months. New mono brand stores and exclusive independent boutiques are changing the face of optics in a city where consumers are more informed and interested in eyewear fashion and good design.

1. Chakshu London

The new boutique style practice Chakshu is located in Camden. The store has been created by a team of optometrists who have also launched their own eponymous house brand  in premium Italian acetate. Their additional brands, meticulously chosen to suit a variety of styles, offer the latest designs. They include Lunor, SALT. Optics, and from Paris, FACEAFACE.

Chakshu London Opticians has been created as an independent practice “where you will receive a highly professional service from a knowledgeable and experienced team.” The eye examinations are conducted using state-of-the-art equipment, including an OCT 3D retinal scanner.

The co-founders have worked in a variety of different optometric settings from smaller independent stores to large retail chains. Combined, they have over 30 years’ optical experience between them. Chakshu London, 97 Parkway, Camden Town, NW1 7PP  https://www.chakshu.co.uk/

2. FourFourFour

Located in Chiswick, West London, FourFourFour opened in March 2019. This is a sister store to Barnes Nineteen at 19 Barnes High Street, and it stocks a variety of design labels including Henau, Nine, Silhouette and Garrett Leight. A modern and minimal interior – which moves away from the clinical look of some traditional British optical stores – is becoming the norm in the UK as eyewear is seen as an important fashion consideration. 444 Chiswick High Road, London

3. Izipizi Paris

Izipizi is the latest opening in the Soho/Carnaby Street area in central London. This is the French brand’s second stand-alone store in Europe; the debut store is in the Marais district of Paris. Located in the popular shopping district of Soho, this new corner store displays all of the brand’s adult and children’s collections in a small yet well designed open retail space. www.izipizi.com

4. For Art’s Sake

This is another stand-alone retail store, located in central Covent Garden in the busy covered market.  The store borrows bold design details from the brand’s penchant for eclectic style: decadent blue velvet furnishings and brass fixtures have been designed to “elevate the statement-making frames”. Many new retail features have been incorporated, from a selfie station to personal shopping (in five languages: Mandarin, French, Spanish, Italian and English), a concierge option, tax-free shopping, “Click and Collect” as well as exclusive colour choices for some of the frame designs. For Art’s Sake is designed by Xiwen Zhang who is featured on 2019’s Forbes 30 Under 30 list. www.fasforartssake.com CN

Michael Stoffels has transformed part of the historic Zunfthaus zur Meisen in the Lindenhof Quarter, Zürich, into a state-of-the-art designer optical boutique.

Michael Stoffels opened his eponymous store in November 2018, replacing the well-known store on Storchengasse which had been run by the family in this location since 1983. The new prestigious boutique is located in the Zunfthaus zur Meisen, an historic 18th century building celebrated for its Grand Guild Hall and its exceptional central position overlooking the river Limmat. The interior of the shop merges contemporary and traditional features with striking colours and an artistic style with elegant, one-off pieces of furniture and art works.

Stoffels, who created the interior design for the store with Jaqueline van Maren, architect and interior designer, said the aim was to open a hip optical store in the very traditional historic setting, with a unique experience compared to other stores and an open and appealing outlook for young people. “We wanted to attract attention in a well-known location,” he added, “where thousands of people walk by every day. The brilliant colours are inspired by Yves Saint Laurent and his love for Marrakech, and the vibrant “Blumlihalle” (hall of little flowers) in Zurich, painted by Augusto Giacometti, nephew of the famous Swiss sculptor.” The exotic interior and its elegant furnishings create a setting that is more like a luxury living room than an optical retail space.

The shop has opened with a selection of handpicked niche collections which include Eyevan, Lucas de Stael, Retro Specs, Moscot, Carin and ‘Stoffels Own’ collection which is handmade in Switzerland.