Design + Inspiration

The Northern Swedish eyewear brand launches a line inspired by literary works

In true innovative spirit, Swedish eyewear brand EOE Eyewear has created their new designs to reflect literary works in original ways. The collection features select silhouettes adorned with quotations from texts by six renowned northern writers, weaving the storytelling into the designs. Each frame is inspired by natural forms and earthy colour palettes, with exquisite tones such as pine and amethyst, light bark and smoke.

The collection is divided into two series, a base collection reflecting timeless elegance with a minimalist spirit, and a limited special edition which showcases inlays and sculpted words and quotations from the featured writers. The result is a collection aesthetic which invites the wearer to see the world through the lens of literature unique to the geographical location where EOE Eyewear has its origins. Above: Sadek by EOE Eyewear – this frame is created in bio acetate and features a temple core with engraved pattern inspired by a mountain range – a reindeer horn detail appears on the temple tip

Balaliden in the Novel Frames series is a tribute to Stina Stoor, an author from the far north of Sweden, whose lyrical prose is rich with local dialect. Stoor was born and raised in the village of Balaliden which is in Vasterbotten country (Bjurholm Municipality). The words “Se! Se här! Se Då!” appear on the temples in gold (translating loosely “yes yes see that…) adding a glamorous and at the same time surprising final touch.

The SKELLEFTEÅ Author model is inspired by the words of Stina Jackson with the quotation: “Ljuset. Det stack och brann och slet i honom” in English translation, “The light. It stung and burned and tore at him…” The lettering is audacious and immediately noticeable like a jewellery embellishment that becomes a statement of design. Find out more about EOE Eyewear at  https://www.eyestylist.com/2022/04/limited-edition-preview-eoe-x-cake-get-creative/ and more on the frames at www.eoe-eyewear.com

Looking ahead to SS26, and the menswear collection by Junya Watanabe; eyewear featured by Kuboraum

Stark, face-hugging shapes, bold thick-rims and trending eyewear in all sizes – from small ovals to oversized geometric shapes were the ideal finishing touch at the catwalk presentation by Junya Watanabe SS26, a collection for men where opulent colours and textures were prevalent in silhouettes which drew on iconic looks from past decades. In the designer’s FW2004 collection, tailored suits were featured made from upholstery fabrics found in antique markets. In this SS26 collection, Wantanabe revisits this direction once again.

The eyewear by Kuboraum featured on the catwalk included the wraparound mask E21 SUN in the Reisen Series, a bold wraparound acetate mask. Also making an appearance were the E22 SUN, an iconic close-fitting mask deign; small, round sunglasses H62 SUN, and H34, one of our favourite metal masks from the Berlin label – and a trending eyewear shape that has a futuristic, sci-fi aesthetic. Above: Junya Watanabe man / Spring/Summer 2026 – catwalk images. Featuring MASK X6 – eyewear by Kuboraum. Photography credit: Junya Watanabe 

“This time I took interest in something that is old but feels new, or something new that is born in the process of reproducing old things…” Junya Watanabe

Kuboraum eyewear is designed in Berlin and handmade exclusively in Italy. The frames are crafted in unique premium materials. Described as a brand with its own look and power, Kuboraum aims to highlight personality and the features of the person wearing the frame through their designs. All images courtesy of Junya Watanabe. (Special thanks to Kuboruam). Find out more about the brands at https://junyawt.com and www.kuboraum.com

SILMO PREVIEW: The styles for Autumn/Winter highlight heritage, innovation and the brand’s French roots

Parisian independent eyewear brand – As part of its anniversary celebrations, FACE A FACE launches an eyewear collection where concepts blend “to shape a new vision.” Signature use of bold colours, a mix of crystal and saturated colours and playful elements which explore retro and futuristic influences converge in a series of frames with names that all begin with the letter F. The release follows the launch of the FACES sunglasses – an iconic limited edition design that FACE A FACE announced earlier in the year (https://www.eyestylist.com/2025/03/face-a-face-reveals-anniversary-collaboration-in-new-york/). Above: the geometric Forest 2 model by FACE A FACE: the frame takes its inspiration from nature, the intertwining of branches and lines that become visible through the dense forest canopy. The style comes in lovely contemporary colour combinations including a forest green with crystal and light pink

For the optical model Futur 1, pixel colours are suitably expressive and emotive…bringing a high-impact look to a thick rimmed geometric style. Model Flicker 2 is in keeping with the geometric theme and features a modified square eye shape and stepped temples. The design plays with retro details, making them fresh and bold through sharp angles, vibrant hues and interesting tonal combinations.

FACE A FACE announces in the release that the French origin of its frames is now officially certified with the OFG (the ‘Origine France Garantie’ product ‘guarantee’ of quality and authentic French origin). FACE A FACE is part of Design Eyewear Group and exhibits annually at SILMO Paris. Find out more about the Parisian ndependent eyewear brand at: www.faceaface-paris.com

The US independent brand – part of the Optical Foundry – is launching a collection of men’s and women’s frames where combos and colour mixes surprise and delight 

“Independent eyewear doesn’t follow trends,  it shapes them,” says David Duralde, Chief Creative Officer of The Optical Foundry. “Our Fall 2025 collections are purpose built for optical professionals who want frames that tell a story, connect with clients, and keep them coming back.”

At OGI, playful geometry and witty colour pairings meet confident gesture. Ogi says that model Parka, with its cupcake-shaped acetate front in vivid triple-toned laminations, and Mini Soda, a butterfly silhouette blending perky pops of colour with grounding tortoise, embody the brand’s fearless embrace of personality. Oh Shucks proves that metals can be fun, with precisely hand-painted lines adding intrigue from every angle. Above: model Parka by OGI Eyewear, statement design and colour 

In addition, model ‘Mini Soda’ plays with a chic, easy-to-wear cat eye shape with a tri-coloured frame front. The frame comes in three colour variations including this light blush tone with neon pink and red details. The frame is named after a brand of soda manufactured in Minnesota, the home of the eyewear brand.

For men, the Oh Shucks frame has a unique look thanks to the bold square shape and sleek narrow rims in contrasting colours. Furthermore, the variation above features a brown line on the inner rim and a light blue tone around the outer edges, making for a dazzling effect on the face.

The US independent brand OGI Eyewear is designed in America and produced in Japan. The brand offers a special Virtual Try-On experience which is integrated via Safari on Apple devices. Find out more about the collection or try it on for size : www.ogieyewear.com

The campaign, featuring the 76 year-old world-class fashion designer, is posted in iconic spots across NYC

Fashion designer Vera Wang has long been a devotee of quality statement eyewear with a glamorous feminine spirit. This year the designer stars in a bold campaign shot by Till Janz, styled (as is typical of the designer) by herself and featuring the eyewear in her acclaimed Haute collection. The Vera team saw immediate creative potential in plastering campaign imagery across the same city streets where it was originally shot—adding a layer of contextual storytelling and urban relevance.

The campaign also aligns with the eyewear producer Kenmark’s annual marketing strategy, they say “to offer retailers and buyers a timely boost in brand visibility during a high-traffic selling season”. Above: the latest Vera Wang Eyewear campaign, showcased through a visually striking ‘wild posting activation’ across Manhattan this month

Across the imagery, the eyewear is shot to highlight the collection’s refined silhouettes and architectural edge – in imagery in black and white. Hair by Jon DeFranc and makeup by Marla Belt round out the polished, editorial aesthetic—striking the perfect balance between high fashion and street-level cool. The images appear on 58th St and Lexington Avenue, as well as Broadway / Franklin St and 86th Street / 1st Ave.

Find out more about Vera Wang Eyewear – produced by Kenmark, at www.kenmarkeyewear.com 

Images provided by kind permission of Kenmark Eyewear.