The two brands have found a synergy that has brought about some fresh photography and a brand new pop-up…
Californian eyewear brand SALT. Optics and French swimwear label Apnée have joined forces in a new pop-up project in Paris. Opening with a party this month in the Apnee outlet on Rue des Abbesses, the store is also hosting the SALT. Optics collection from now until the end of June in a unique corner with branding and a minimal design. Above: SALT. Optics has a corner in the Apnée store in Paris this month
Apnée is a French swimwear brand creating swimsuits from recycled materials including plastic bottles, collected in the Mediterranean Sea. “They are ocean lovers just like we are,” the SALT. team told Eyestylist, when asked about the pop-up event. “They create beautiful apparel, which lasts over time and – above all – is respectful of the environment. We met them during a photoshoot in Marseille and found a lot in common, including a shared passion, as brands, for authenticity, durability and nature’s beauty.”
Eyestylist summer showcase: L.G.R + Scervino collaboration
An L.G.R collaboration with Italian designer label, Ermanno Scervino, launches this month
A new collaboration from L.G.R and Ermanno Scervino has been released, based on the eyewear brand’s classic Reunion Metal Explorer. The frame is described as lightweight and elegant with three versions offered in black/gold, gold or black/silver with different tones of tinted lenses. Above: the new style in the L.G.R + Ermanno Scervino edition
Ermanno Scervino is an Italian brand founded in Florence in 2000 and adhering to a set of values arising from tradition, skilled hand craftsmanship and state-of-the-art technical skill. For further information visit www.lgrworld.com
Accessories of the season: Diffuser Tokyo
The Japanese brand adds cases using a soft, durable ‘tech suede’ to ever-developing collection of accessories
Diffuser Tokyo has developed new eyewear case designs for the season in a combination of artificial suede and natural leather. The attractive unisex ‘sacoche’ style – which has been designed to be worn around the neck, is designed to carry eyewear, accessories or even a smart phone. Above: the new ‘sacoche’ design by the accessory innovators, Diffuser Tokyo – pictured in light Blue, light Pink and Beige
The design features a strong, adjustable multi-colored cord (125 cm in length) and comes in six colours including soft pastels and natural tones of black and brown.
The latest more traditional eyewear case to be released by Diffuser Tokyo has a classical shape with front fastening and is made from a combination of leather and ‘ultrasuede’, a high-quality artificial suede which is used in car interiors and bag and shoe design; this material has the advantage that it does not mark easily. The stylish design comes in two sizes, to suit a wide selection of typical frame sizes, including oversized. Find out more at www.diffuser-tokyo.com
Trend alert: decorative eyewear makes a return
EYESTYLIST EXCLUSIVE TRENDS – Frames with a jewellery finish and a more decorative ‘maximalist’ style are making a return…we found four that shine with elegance and glamour – an elevation for personal style
In a period of eclectic style, where minimalism and maximalism exist side by side, an opulent jewellery trend has caught our eye, with floral embellishments or pearls, Swarovski crystals and stones such as lapis enriching sunglasses and eyewear with individuality and style. Some brands have long been experts in these treatments, with a history of decoration and ornamentation within their lines, drawing on artisan expertise and the possibilities of limited editions and decorative effects achieved exclusively by hand. Above: informed by nature: the Iris, an iconic design from ProDesign, has been reissued for the 50th anniversary of the brand – the frame has an original flower temple detail. In the first edition the frame was produced in stainless steel; today the frame has been created exclusively in titanium – www.prodesigndenmark.com
At Vera Wang, where the eyewear collection follows a tradition of beautiful and often exotic embelishments featuring Swarovski stones, the latest collection includes the sunglass model Crystal, a cat eye shape with the crystal detailing creating an eye-catching flourish on the front. The frame comes in a glamorous selection of tones which include blush (above), olive and tortoise. www.kenmarkeyewear.com
Among other collections we have noticed in the new sunglass model Galilea from Sospiri® by Ottica Veneta, a design with intricate details inspired by the luxury of Venice. The model comes in a spectrum of nine different shades, each frame exhibiting a harmonious blend of vivid new colours from lapis to opal. Over 150 striking Swarovski crystals adorn the frame from its front to its temples, creating a shimmer effect from every angle. Sospiri frames are produced by Ottica Veneta® | Eyewear from the Mountains of Italy, a small and wholly independent US company offering a limited edition production, 100% handmade in Italy. www.sospirieyewear.com
Marni’s new collection produced by Retrosuperfuture includes the sparkling Zion Canyon, an oval shaped sunglass frame with a highly decorative and playfully elegant forward-looking design, embedded with sparkling blue-tinted decorative stones. For more information visit www.marni.com
Article One: expanding the ACTIVE collection
For sports, this is one of few collections to merge tech with a qualitative vintage-inspired style
Article One is extending its one of a kind ACTIVE collection which delivers performance eyewear with an artisanal approach and style. The US label has added three distinct styles, bringing its athletic category to 12 models. In line with its ethos to challenge traditional performance eyewear aesthetics, the new Avalon, Bancroft and Hoffman sunglasses have the appearance of fine quality lifestyle frames, but are engineered with innovative, technical features needed for sports or outdoor pursuits.
The new Avalon, Bancroft and Hoffman frames include the technical features of Article One’s entire ACTIVE Collection, engineered with hexetate – a patented acrylic resin that allows for improved flexibility, enhanced shape memory and added durability – and constructed with CR39 polarized lenses with backside anti-reflective coating to block 100% of UVA/UVB rays and prevent road glare. The frames also boast the brand’s signature adjustable nose pads, rubber temple tips and spring hinges.
Each of the brand new styles has three frame options ranging from the classic tortoise, modern crystal and several patterns that create depth and texture. Paired with a range of protective polarized and non polarized lenses in eye-catching colours like pink ombre, gold, deep blue, grey or black, technical perks also include the backside anti-reflective coating to block 100% of UVA/UVB rays and provide effective protection from glare on the road. To find out more about Article One at www.articleone.com