Eyestylist

A 1970s makeover in women’s eyewear brings back the XXL statement styles

Larger frames, thicker rims and an overall bold appearance, with geometric, playful details are in for 2022, as designers enjoy a celebration of eye-catching eyewear that draws attention to, and “frames”  the face. For women, the styles are based on the large oval or geometric multi-sided vintage designs with exciting structures. Above: a new campaign from JF Rey, featuring the JF1514, a frame with a strong 70s vibe, that illustrates the look that’s back in vogue

The model JF 1514 shows the way in which these graphic styles can now feel modern. An oversized and angular front is combined with chunky acetate temples in contrasting thicknesses. Rich graduated colours and transparencies, also inspired by the 70s, are featured with the occasional flash or glow of ultra modern neon (see top image). JF Rey is a French eyewear design company, with a wide selection of on-trend styles and colourful acetate frames. Find out more at www.jfrey.fr

The sustainable eyewear brand from Swedish Lapland collabs with Cake – the frames will be available from EOE online in May 2022

A fresh collaborative sunglasses collection is launching, created by the independent brand EOE, with the high tech electrified motorbike brand Cake. The  announcement of the sunglasses edition has been timed to coincide with the launch of Cake’s off-road Makka Prism in the USA. The two brands are aligning their passion for nature and manifesto for change: CAKE was born from a passion for high performing vehicles and a mission to erase negative impact on planet earth while EOE has long focused on sustainable production with sustainable raw materials from Swedish Lapland. The edition of eyewear is represented by two bold sunglasses, Han and Svetsa, with intriguing shapes and powerful yet natural colour-enhanced statements. The frames are being produced in a very limited run of 100 per style – and dropping end of May. Above: Han sunglasses in bright ‘Coltsfoot’ yellow – the frame is also being issued in Thunder Cloud, a stunning crystal grey/blue and Moss, a tone which is a signature of the EOE brand, inspired by the natural colours of the local terrain

“The fact that EOE meets CAKE in this design process feels very natural and we’ve been looking forward to this for a long time. It’s simply about two companies disrupting two equally conservative industries in a pursuit of doing good”  Erik Lindmark, co-founder, EOE Eyewear

Svetsa is characterised by a visor design, and will be available in snow cloud, blackberry or Northern black. The dramatic visor lens has a subtle gradient coloration effect.

Talking about colour, EOE Eyewear Creative Director Camilla Lindberg said: “What we noticed first when studying the design for the new CAKE bike was the colour scheme on the wind deflectors. It’s an eye-catching detail that was inspiring to develop a sunglass style from. We also developed a thinner model with a slim silhouette. Both are tone-on-tone for a modern monochrome look”. The acetate used in all EOE frames is friendly, meaning it is made from a mix of wood and cotton material. In contrast to the acetate most often used in production of glasses, the biodegradable acetate used for EOE frames is completely free from petroleum or phthalates – substances considered to be toxic. To follow the launch of the collection visit https://eoe-eyewear.com/

The Magna collection, created with jeweler Helena Rohner, is a new adventure for creative director Lorena Serrano Peinado and her brand from Madrid, Nina Mûr

With a unique aesthetic and common philosophy, rooted in design and sustainability, the new Magna line is the work of Helena Rohner and Nina Mûr – an experimental project with surprising designs and new departures in materials. The models feature a high-pressure laminate made from translucent paper, the finish of which is described as velvety. The material is layered over the signature birch plywood base which is a typical design feature of the Madrid-based eyewear brand.

Produced in wonderfully dreamy pastel spring tones Magna is proposed as a limited edition ‘deluxe kit’ with a large magnifier and a small pendant magnifier. The designers say that the particular construction of both of these collectible magnifying glasses mixes the colour and the sheets of wood in alternate layers, resulting in objects of great beauty with a unique style. Additionally, the edition offers five special glasses designs, inspired by the shape of the magnifying glasses but with their own unique and wearable silhouette. For more information about the brand visit www.ninamur.com