Eyestylist

| Eyestylist 23rd December 2020

Eyestylist trends: Shimmer and sparkle at Seraphin

Eyestylist update: The US label Seraphin Eyewear is known for its decorative designs, with stunning embellishments and sparkling jewellery accents. Today the collection is designed by Chief Creative Officer David Duralde, OGI Eyewear, and features the new Seraphin Shimmer, a capsule adorned with dazzling crystals by Swarovski. Eyestylist observed that the company has launched a try-on option on their website to browse the frames and see how they look on your face.

Apt for the festive season, but just as desirable by lovers of luxury through the seasons, Seraphin Shimmer expresses a mood of 1920s vintage glamour and high-fashion refinement. Above: model wears Shimmer 1, a modified rectangular butterfly with artful 1920s deco line decoration and hand-inlaid crystals.

Shimmer 1 by Seraphin Eyewear – adorned with sparkling accents

The Shimmer 1 style by Seraphin, like other frames in this series, features a delicate pattern of inlaid Swarovski crystals – the effect of which is both uplifting and illuminating on the face of the wearer. The two delicate colourways are inspired by the jazz age and the rich yet subtle fashions and finery of a Scott Fitzgerald novel.

Shimmer 1 by Seraphin Eyewear – art deco inspired eyewear for a modern trendsetter

Seraphin Eyewear has been quick to embrace new technologies in 2020 and offers virtual try-on direct from their website at  https://www.ogieyewear.com/try-shimmer

The new campaign was shot by Mike Carreiro with model Lana Zakocela and art direction by David Duralde. Seraphin Eyewear is produced by Ogi Eyewear. See the Shimmer styles at www.ogieyewear.com/seraphin-shimmer/

| Eyestylist 21st December 2020

Less is more: Falvin Eyewear

An Eyestylist update on Danish design: luxurious, minimal frames that will never go out of style, by jewellery designer, Birgitte Falvin

The jewellery and eyewear designer Birgitte Falvin has released new images of the AW 2020/21 Falvin styles, part of a couture line of frames with a balanced Scandinavian design mood and individualistic finely crafted jewellery details. Featured sunglasses include the Stellar model, a contemporary vision of the traditional cat’s eye shape which balances classical style and contemporary elegance – in this case, with a Danish flavour. Above: Danish model Marina Ohm wears Falvin’s Stellar shades, in matte black with matte black gold detail. The 2020 campaign for Falvin was shot by Danish photographer Henrik Adamsen.

Patrycja wears Arctic by Falvin Eyewear
In tune with geometric trends and architectural influences, ophthalmic model Arctic, pictured above in matte black and black gold detailing, highlights fine Japanese craftsmanship and a contemporary aesthetic. The large eye shape is a fresh look in the ophthalmic lines and on point for 2021.
Marina wears Twilight by Falvin Eyewear

Falvin’s Twilight frame is prestigious and unique. With a decoration of premium Top Wesselton VVS diamonds, set by Danish specialists, each jewel is mounted using traditional techniques to ensure quality, longevity and exquisitely finished designs.

About the brand: Falvin Eyewear is creating fine eyewear – designed in Denmark and produced in Japan – using materials such as Japanese titanium, 24 carat gold, rose gold, palladium and diamonds. Creator Birgitte Falvin trained as a jewllery designer and has a special appreciation for products crafted in unique materials, inspired by exciting architecture and following the Danish design mantra of quality with focus on “less is more”. www.falvin.dk

| Eyestylist 20th December 2020

Eyestylist update: Events for 2021

An Eyestylist update on trade fairs – 2021 looks set to welcome some new formats for the eyewear business’ trade events. Hall of Frames has joined with the You & Eye Weekend organisers to trial their new format in Lucerne in Switzerland based across venues as opposed to being held in one single place.

With the ongoing disruption to European eyewear events, the Swiss fair organisers, Hall of Frames GmbH has come up with a new opportunity for independent eyewear brands and opticians, designed for safety and wellbeing in the current climate, as well as enjoyment. Their new concept, in partnership with You & Eye Weekend (fair organisers from Sweden who arranged an eyewear event in Gothenburg in September 2020) will take place in the stunning cosmopolitan city of Lucerne in Switzerland in May. The exhibitors will be dispersed across unique venues within easy walking distance of one another so that the visiting and viewing of collections can be made both pleasurable and safe. The organisers have suggested that as well as exhibiting in hotel suites or stores, there will also be opportunities for brands to show in special private venues which are not normally open to the public.

The heart of the new event will be an electronic platform through which all registrations will be processed, and all information exchanged between the organisers, exhibitors and visitors. This platform will be activated at the beginning of January 2021 and will be regularly updated.

Hall of Frames Weekend will take place in Lucerne, Switzerland at multiple locations from 8th to 10th May 2021. The event is designed for store owners and opticians who wish to view and purchase collections for their stores. (trade only). Also taking place in 2021, the Zurich Hall of Frames (also trade only) is planned for 12-13th September in the newly renovated Zurich Convention Centre. www.hallofframes.ch

| Eyestylist 16th December 2020

EoE Eyewear: surprises for the season

Eco glasses – The label from Swedish Lapland pushes boldly forward with new, expressive, ideas in its sun and optical collections where contemporary design links with consistent sustainable focus and innovation. This brand proposes creative concepts distinctive in their eco-friendly commitments while combining the elegance and simplicity of Scandinavian design with the stark beauty of the nature of its homelands. Above: the cat eye model Burträsk by EoE Eyewear.

Eco glasses – Burträsk by EoE Eyewear – made from acetate remnants

A highlight of the line this season is the structured, oversized cat eye model Burträsk, a frame made from “valuable waste”.  “Normally when glasses are produced from virgin acetate, more than 75% goes to waste,” EoE told Eyestylist. “The material that isn’t used simply ends up on factory floors – considered useless. At EoE, we take care of this waste, turning it into beautiful, wearable new frame styles.”

Dorotea by EoE Eyewear

Acetate with flecks of natural fir tree needles is a novel addition in the line and the first of its kind. The Dorotea model (above) is an old-time favourite at EoE and the decorative make-over in the material is extremely elegant and eye-catching. This model is inspired by a village along highway E45. EoE explain: “The village – Dorotea – in Vasterbotten County was named after Queen Fredrika Dorotea Vilhelmina but we love the nickname, “the southern entrance to Lapland.”

Close-up of model Dorotea in acetate with fir tree needles embedded in the material

In 2020, EoE has released a series of bestsellers in new colours and materials as a celebration of their 10th Anniversary. To read more about the 2020 editions by EoE, click on the link: www.eyestylist.com/2020/03/exclusive-collection-eoe-eyewear-for-10th-anniversary/ To see more of the latest styles by this label, visit EoE Eyewear at www.eoe-eyewear.com

| Eyestylist 14th December 2020

Pantone 2021 tones are here

Already influencers in eyewear?

Pantone has announced “Illuminating” and “Ultimate gray” as their two colours of 2021. This selection, they say, offers an overall message of strength, hope, optimism and resilience. The tones are close to a palette of fresh yellow hues and silvers/grey crystal hues circulating in the Autumn/Winter collections of specs and sunglasses – and shades that Eyestylist expects to develop further into Spring/Summer 2021.  The bright yellow tone ‘Illuminating’ is said to evoke “optimistic promise of a sunshine-filled day”. Ultimate Gray is described as a shade which offers “composure, steadiness and resilience”. The grey tone has a natural stone-like quality which Pantone points to as “the colour of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time.” Above: already in the Oliver Goldsmith collection: the stunning round OOPS in colour ‘steel’ (1973) – a very light, delicate grey wash with a soft crystal compliment. Click on the link to view the producthttps://www.olivergoldsmith.com/product/oops/?attribute_pa_model-colour=steel

Alexandria by Andy Wolf – SS21

Model Alexandria in the Andy Wolf collection combines a milky white with flecks of yellow neon, close to the “Illuminating” hue. The wide, low cateye model is one of several examples in the collection that features a different, modern forward-focused palette and examples of clear lightly toned silver, yellowish and metallic tones and finishes. www.andy-wolf.com

theo’s Potatoes Acetate – aviator style Potatismos in yellow (ref .45)

theo belgium has always played with signature yellow tones in its avantgarde eyewear collections. The Potatoes “Acetate” line released this year features three models – Potatismos, Stoemp and Stamppot – in this bright attractive head-turning yellow tone. www.theo.be

Thomas at Ørgreen Optics

Thomas is part of Ørgreen‘s acetate collection which takes a unique and bold approach to colour. The line has some very interesting crystal tones of clear smoke and some striking variations using very modern colour combinations and classical accents such as havana. Model Thomas is pictured here in stone blue/blue https://www.eyestylist.com/2020/11/orgreen-optics-imaginary-lines/www.orgreenoptics.com

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