Eyestylist

Elizabeth Faraut expands accessories collection with LA LOOP mask chain

Mask trends – As the market floods with new styles of mask in all shapes and sizes, Los Angeles-based entrepreneur Elizabeth Faraut has added a new mask accessory combining functionality and style in her beautiful luxury accessories line. LA Mask is a hand-designed solution to today’s need to wear masks in public places and helps keep track of them, says Faraut.

The concept for LA Mask came when Faraut was faced with trips outside her home on weekly runs to the market and it was too easy to leave her mask behind. “As the LA LOOP is the simple way to hang one’s eyewear around the neck, LA Mask performs the same function for the personal health mask.”

When worn with a mask, LA Mask can hang from one’s neck with the mask hanging against the chest so that it is at one’s fingertips ready to be put on at a moment’s notice. When the mask is removed (by unclipping the clasps) LA Mask is a necklace or can be wrapped around the wrist and worn as a bracelet. For wider social benefit, through June and July, LA Mask will be donating a percentage of the proceeds to Downtown Women’s Center (DWC), an organization in Los Angeles focusing on serving and empowering homelessness and formerly homeless women. DWC envisions a Los Angeles with every woman housed and on a path to personal stability. LA LOOP has a long history of supporting the charity.

LA Mask is handmade in Los Angeles. The Vintage masks collection by LA Mask features fabrics like Guatemalan Indigo, seersucker blue, white pin striped cotton and Italian linens. The Classic collection masks are 100% cotton blend.

Along with this functionality, LA Mask’s creator says the product is connecting consumers and community. LA Mask customers are placing gift orders, asking their purchases to be sent directly to loved ones. Faraut is handwriting gift notes with orders that read: “Stay safe and healthy. I love you.” Find out more at www.laloop.com

Slim, pared down, and as light as can be. The new Annie model from Blackfin, the Italian independent brand, is part of the label’s Razor “retro-infused” collection created from 1mm Japanese titanium sheet and made in Italy. The eyewear producer has developed special micro mechanical processes to create the frames which, it says, have been custom-engineered to achieve a technically sound construction and finish – one of their lightest yet.

Blackfin is often ahead of the game in its launches and new high-tech titanium eyewear proposals – and even in these difficult and challenging times, the Razor concept represents a clear expression of pushing forward through innovation and bold design, for those who seek quality, technical construction and detail.

The colour palette for the Annie style ranges from the more sombre monochrome black to metallic powder pink, metallic blue, metallic Burgundy red, bright metallic violet and optic white – plenty of choice for all tastes and moods this season. Two-tone versions include white/polished silver, dark metallic bordeaux/polished silver, or Nano-Plated Champagne Light Gold combined with raspberry or bright metallic blue. Check out Blackfin’s full ranges at www.blackfin.eu

The new Milled concept for 2020: performance, design + innovation – in Bronze edition

Tavat Eyewear’s individualistic Soupcan design – first released in 2015, is back with the introduction of a new Milled concept – in bronze. The frames were one of a series of avantgarde eyewear innovations due to show at the cancelled Mido fair in Milan in February – but nevertheless launched and now available, heading out to leading optical stores as we write.

Each frame has been milled from sheets of bronze and through elaborate machining techniques unique to the company’s production in Italy, the SoupCan design has reemerged with a fresh and modern guise. Contemporary architectural shapes and elegantly balanced metallic colours fuse alongside Tavat’s precision and refinement in production and hand finishing for the ultimate contemporary artisan line. Tavat frames undergo more than 100 production and artisanal steps with meticulous quality control throughout each work cycle. The sunglasses are fitted with Melanin sun lenses to offer enhanced contrast, sharp vision and high level protection for the retina.

Model Tank is conceived to embody the “live larger than life, dream larger” ethos. In line with former SoupCan editions, model Tank and all other styles in this series are built with specific technical details including an anti-rotation screw (inside the watch-crown hinge) a rim-lock under the nose, and Tavat’s signature temple made from Niclafor^®, a flexible, easy to adjust material that gives a lasting high quality finish. For more details about the technical properties of these new state-of-the-art Tavat designs in the SoupCan Milled edition, visit www.tavat-eyewear.com