Studio Edwards designs flagship store for Vision Studio, Melbourne, Australia
A gallery-like space invites visitors to engage with and discover the Vision Studio store, located in Melbourne, Australia. Studio Edwards designed the concept with an aluminium perforated facade that hinges open to reveal a luxurious interior displaying eyewear by brands such as Dior, Dita, Mykita, LINDBERG and Thom Browne. The displays on the inside give space to 200 pairs of glasses set on shelving with storage for a further 800 pairs of glasses.
The space has an angular plan configuration with the areas requiring most privacy to the rear and semi private consulting spaces tapering to the front.
The side walls are lined with translucent display shelving which appears to float above the pastel coloured cabinets – visually connecting to the mall outside through gaps to each side of the aluminium facade.
The materials have been cleverly juxtaposed – brash New York marble is set off against the sheer pastel matt surfaces while translucent solid surfaces sit next to raw concrete and slithers of raw aluminium.
According to the designers, the store has been conceived as a physical extension of the Vision Studio brand. They worked closely with the client and graphic designer Louie Quilao to create and refine the final design. For more information: www.visionstudio.com.au / www.studio-edwards.com CN – Photography by Tony Gorsevski
