Eyestylist

Aude Herouard  | Eyestylist 28th May 2025

Aude Herouard: get ready for summer

The optician turned eyewear designer has released new couture sunglasses for the summer and a limited edition eyewear case

Creative designer Aude Herouard has a following of fine optical stores around the world, the result of a consistent and sophisticated style radiating a chic and subtle aesthetic. The collection for summer, created in natural acetate,  encompasses a refined colour palette with tones of brown, opaline beige, pink taupe and delicate tortoise tones, as well as some bold classics such as black.  Each design is distinguished by particular details, from multiple textures to interesting volumetric and organic shapes. Above: Marthe sunglasses by Aude Herouard – interesting inverted lenses and a charismatic shape in natural acetate 

A new leather case by the designer

For summer, the brand has released a new leather case as a limited edition design. This is a rigid, protective eyewear case made from black leather and it features an adjustable matching strap to wear around the shoulder or neck. Find out more about Aude Herouard at www.audeherouard.com

Find out more about the designer on Eyestylist at https://www.eyestylist.com/2021/08/femininity-in-all-its-nuances-aude-herouard/

  | Eyestylist 27th May 2025

TVR®504SP 8mm European Edition: a collector’s Limited Edition

A Limited Edition of just 99 pieces is announced by the Japanese label, TVR®OPT

A celebration of European elegance through Baroque inspiration, opulent, refined and created thanks to time-honoured Japanese expertise in traditional spectacle-making: the TVR®504SP 8mm European Edition is a refined tribute to design and craftsmanship; based on the iconic TVR®504 Classic JD, the frame is enriched with a sterling silver nose pad and 14K gold-plated metal core that reflect the grandeur of 17th-century art and architecture. Above: TVR®504SP 8mm European Edition, which comes as an exclusive set including a 50mm TVR clip-on – the style is based on the JD shape which was first introduced by TVR in 2013

TVR®504SP 8mm European Edition

“The TVR®504SP 8mm European Edition brings together European style and Japanese craftsmanship. With a new 50mm size, sterling silver nose pad, gold-plated core, and a special clip-on, each of the 99 frames is carefully handmade over 23 months. It’s a rare design that shows quiet luxury and timeless detail.” — Eizo Onami, Head of Production / President, TVR®OPT

TVR®OPT fine packaging for the new Limited Edition frame with clip-on

The frame front is made from custom-dyed 8mm Japanese Zylonite acetate, creating a unique transparent black effect that reveals different depths under light. The Clear Crystal temples are layered with 1mm black acetate, originally exclusive to the KURO Series and specially requested by TVR®OPT Europe—enhancing the frame’s rarity and sophistication.

The gorgeous details include sterling silver rivets which are left uncoated to allow them to patinate over time, a 14K gold-plated core wire and gold washes on the hinges, among other surprising features like the lightweight clip with greyish-blue polarised lenses. The development of the transparent black acetate took eight months, followed by an additional fifteen months of meticulous handcrafting in Sabae, Japan. 3D spear rivets—designed to catch and reflect light like diamonds—and the sterling silver TVR®OPT logo at the temple tips complete the look, whilst “achieving an ideal balance of aesthetics and weight distribution”. Find out more about the brand at our interview on the link https://www.eyestylist.com/2023/07/tvr-opt-japan-an-interview-with-the-master-craftsmen/ and more on the collections at the TVR®OPT website, www.tvropt.com

L.a.eyeworks  | Eyestylist 26th May 2025

Barbara McReynolds, l.a. Eyeworks, 1946-2025

l.a. Eyeworks has announced the death of Barbara McReynolds, co-founder/designer of l.a.Eyeworks. She was 78.

McReynolds was born on 26th December, 1946, in Huntington Beach, California. Co-founders of l.a. Eyeworks, McReynolds and Gai Gherardi first met each other in the halls of the surf city’s eponymous high school, the pair bonding instantly over folk music and eyewear.

Glasses were an obsession for both. So much so that a teen McReynolds with 20/20 vision faked an eye exam, and, after months of taxing her optometrist to find the perfect frames, scored a job in his office. When the doctor opened a branch near UC Irvine in 1965, McReynolds hooked up Gherardi with employment there.

When the duo opened the Melrose “mothership” on 9th September, 1979, McReynolds, in an interview, recalled: “We embraced the impulsive energy of those times. There was a big shift going on, and we were happily playing on the fringe as our image came into being. The store was the cauldron where we could cook up our ideas freely.” The innovative frontier of l.a.Eyeworks was made evident in window displays that rarely showed glasses, and instead, featured thought-provoking, double-entendre messages, and site-specific installations with commissioned artists, characterised by offbeat humour, agitprop, and celebration of the absurd to comment on culture, gender, and socio-political topics. Many of l.a.Eyeworks’ signature catchphrases – Uncensored Visions, Keep Fishing, Elect to Think, See Through Walls – had their genesis in the window culture of the Melrose Avenue flagship.

Within months of opening, they submitted a sketch to a French eyewear maker: a classic silhouette that nodded to sunglasses worn by southern California lifeguards. They christened the unisex style “The Beat.” Hundreds of influential, original frame designs in expressive colourways have followed, made in Europe and Asia according to the highest standards in the marketplace.

In 1984, a wholesale division, Eyeworks 3, launched with founding partner Margo Willits and an office in France, to distribute the line to independent optical boutiques worldwide.

McReynolds and Gherardi were both members of the Council of Fashion Designers of America. Their distinctive frames have been exhibited at the London Design Museum, the London Craft Council, the Los Angeles Craft Museum, the London College of Fashion, and the Chicago Athenaeum, among others. For the first time in its history in 1991, the Stanford Conference on

Design acknowledged l.a.Eyeworks’ optical designs under the industrial design category—an important break for the founding duo and for the eyewear industry. In 1992, they received the Gold Award for product design from International Design Magazine. The brand’s credits in Hollywood and music are significant, including cult classics such as “Thelma and Louise” and “The Matrix.” But it’s the shopfront’s representation, albeit apocalyptic, in Ridley Scott’s “Blade Runner” that continues to send fans emailing the company to this day.

Forays into creative collaborations have proven limitless, from programming to architecture to merchandising. In contrast to Gorman’s high-contrast, timeless portraits, l.a.Eyeworks launched the Technicolor “Uncensored Visions” ad campaign in 2019. Shot by LA lensman Josef Jasso, it has featured electroclash artist Peaches, drag star Murray Hill, theremin virtuoso Armen Ra, and LA punk icon Alice Bag.

Catherine Opie, Barbara Kruger, Isaac Julien, and, most recently, Gabriela Ruiz are among the established and rising artists whose work appears among the annual collector series of lens cleaning cloths, first put in motion in 2009.

“Barbara and Gai’s vision for l.a.Eyeworks was to build an endlessly expansive, independent platform for the exploration of ideas from all directions,” notes Margo Willits, International Sales Manager and founding partner of l.a.Eyeworks. “The locus of that dream was eyewear; but the vision was ecstatically 360 degrees, and it will be truly exciting to watch l.a.Eyeworks grow and evolve into the future.”

That future nears as the company readies a new retail flagship in a campus-like setting on Fairfax Avenue in Hollywood – slated to open in June 2025. An open house event to honour the lives and legacy of both l.a.Eyeworks co-founders (Gai Gherardi passed away eight weeks ago on 16th March 16, 2025 https://www.eyestylist.com/2025/03/gai-gherardi-l-a-eyeworks-1946-2025/) is scheduled for Saturday 14th June. Find more details at www.laeyeworks.com 

Photography credit: Karin Levitas

  | Eyestylist 21st May 2025

Kaleos: Ottica Rizzato creates Limited Edition with Spanish brand

The Italian optical retailer Ottica Rizzato  was the winner of the Kaleos window display contest – the prize was to develop a unique collaboration frame with the Barcelona brand

Italian independent optician, Ottica Rizzato has presented its unique frame, created in a collaboration between Gabriele Cavedon, owner of Ottica Rizzato, and Claudia Brotons, Kaleos’ Creative Director – and designed in Barcelona.  Produced in a limited run of just 10 pieces, the frame blends a classic, unisex shape with unique details. A bold colour scheme is inspired by trencadis – the vibrant mosaic technique found in many of Antoni Gaudi’s works in Barcelona. Above: Exterior of Ottica Rizzato, Marano Vicentino, Italy and the window, inspired by the minimal Kaleos showroom in Barcelona

KALEOS x Ottica Rizzato – Limited Edition

The frame is designed to reference the spirit of Barcelona, echoed in the luminous shades and irridescent reflections of the sunglasses. Designed as collectibles, each piece comes with a custom case and an exclusive mini guide to Barcelona, which highlights the places which were central to the development of the KALEOS x Ottica Rizzato concept frame. Find out more about Ottica Rizzato and the new release at www.otticarizzato.com

  | Eyestylist 20th May 2025

Alexis Perron-Corriveau and Mika Matikainen, Founders, Paloceras

The emerging eyewear house, Paloceras is quietly establishing itself on the global fashion map. This month, the brand marks a significant milestone with a launch in New York, unveiling two new silhouettes in its acclaimed Pebble collection, alongside a striking palette of new colours and combinations across the entire range. Eyestylist spoke with founders Mika Matikainen and Alexis Perron-Corriveau about their creative partnership, the brand’s origins, and the pursuit of innovation that drives their distinctive take on eyewear design.

What were you working on before starting Paloceras? Alexis: I grew up in Montreal and began my career as a woodworker, creating bespoke furniture and architectural pieces. That hands-on experience led me to pursue product design at university in Montreal. After working locally, I felt the need to look beyond Canada and applied to ECAL in Lausanne to study in the Master’s program in Design for Luxury & Craftsmanship. That’s where I met Mika. We both completed the program, and from there, Paloceras began to take shape.

Mika: My background is in digital design. I had been working as an art director at an advertising agency in Finland, and later with tech companies, mostly in digital product design. After years of working in digital environments, I started longing for something more physical. While living in London during a COVID lockdown, I took a walk with a designer friend and we spoke possible futures and a Swiss design school ECAL came up. I applied, was accepted, and that decision shifted everything. Alexis and I met there. I was coming from digital, seeking tactility, while he was coming from craft, interested in digital. Our skills were complementary, and we felt it made sense to try something together, though we had no fixed idea of what that would be. Toward the end of the programme, Alexis began exploring sunglasses in his thesis. We started prototyping and eventually committed to making eyewear. We had no idea how complex the field would turn out to be.  Above: Alexis Perron-Corriveau, Design Director (left) and Mika Matikainen, Creative Director (right), Paloceras – photo by Anderson Martinez

Paloceras: from the Pebble Collection, Pistachio Green SX

How did you come up with the name Paloceras and begin to build the brand? Mika: Once we decided to do something together, we needed a name. I was still living in Switzerland at the time and one day, while walking through a park, I saw butterflies. I started thinking about the Latin word for butterfly, Rhopalocera. I removed the “Rho,” added an “s,” and checked availability. To our surprise, everything was free – domains, handles, all of it. I called Alexis immediately.

Alexis: We met at a small African café in Lausanne and decided that was it. We registered the name right there. That was even before we had thought of the Pebble collection.

How long did it take to develop the inflated acetate aesthetic, and where are the frames made? Alexis: It was a long journey. We set out to make something that felt unfamiliar in a category where most designs seemed too similar. While we are not claiming to reinvent eyewear, we wanted to create shapes that would be immediately recognisable as Paloceras. We experimented with acetate and used physics software and digital tools to explore unconventional forms. That led us to inflated shapes.

We reached out to manufacturers in Italy and France, both close to our base in Portugal, but the technology to produce the shapes we wanted was not available. Eventually, I travelled to Shenzhen, where we found a small, highly skilled team with the right capabilities. Their process uses a moulded approach closer to injection moulding, specifically adapted for acetate. At the time, this technique wasn’t available in Europe, and even now, it’s far from common. The real expertise still lives in Shenzhen, so we had to go straight to the source.

Is there a level of innovation in the production techniques themselves? Alexis: Absolutely. The moulding process requires different machinery and skills compared to traditional acetate manufacturing. This combination of design intent and technical execution is what allows us to push boundaries. I have visited the team in Shenzhen several times. It was important for us to see the production first-hand, to understand the working conditions and ensure they met our standards. We are transparent about our partnership there because the work is excellent and the collaboration is strong.

Paloceras: Pebble collection – Lilac Dream SX

The Pebble collection quickly gained attention in fashion circles. Was that the goal from the beginning? Mika: We wanted to approach eyewear as a functional object with emotional and aesthetic impact. The category often views itself through a technical or optical lens. We wanted to see what would happen if we looked at it through fashion.

Alexis: It began as a creative experiment, but always with the ambition to connect with people. My Master’s thesis focused on sunglasses and their cultural significance. What I realised was that the eyewear world is full of gatekeepers. There are few independents, and it is a difficult industry to break into. That challenge pushed us further.

Mika: I have always been interested in the point where design, technology and business meet. For me, staying in one of those domains would not have been enough. With eyewear, it was not just about designing something new. It was about building something with a broader creative ecosystem. We now collaborate with artists, especially through our London atelier, where we craft bespoke designs. These partnerships allow other creative visions to exist within Paloceras, which makes the brand more than a product, so it becomes a platform.

Bespoke eyewear created with Pauline Pierre / London atelier

You recently introduced two new shapes: VX Aviator and DX Diamond. What led to these designs? Mika: The collection started with one square and one round shape. That was never going to be enough. Aviators and cat-eyes are popular, but we wanted to reimagine them through our own language.

Alexis: There is a delicate balance between making a sculpture and making something wearable. That tension drives us. The Aviator is bold and recognisable. The Diamond has an angular, edgier character. It nods to the cat-eye but is more neutral. We want our pieces to be for everyone, so we avoided a fully feminine silhouette. These new shapes also respond to what people have been asking for – more variety, new forms, and more colour.

Mika: Colour has been a big part of our evolution this year. Beyond classics like black and tortoise, we are introducing dual laminations and full tones based on our own experiments. Some are made using Mazzucchelli’s custom laminates, others we developed ourselves by combining different magnetic colours. It is a big leap forward for the Pebble collection.

You are based between Portugal and Finland. How does that structure work for you? Mika: Most of our team is in Finland now. Alexis is still based in Lisbon, where we do the biggest part of our prototyping and have the design studio.

Alexis: Portugal was the original home of the brand. For the first year, everything was developed there digitally. When Mika returned to Finland for family reasons, we adapted and found a rhythm that works for us both.

Paloceras, Pebble Collection – Enchanted Sage DX

What are you working on next?  Mika: We are preparing to unveil our first optical collection.

Alexis: Development is already under way. We plan to present the collection in September at Silmo in Paris. Having an optical line is important for our retail partners. These new pieces are designed for everyday wear, while keeping the same creative ethos as our sunglasses.

Paloceras sunglasses are available at Paloceras.com and select opticians worldwide, including Black Optical, Atelier Mira, Gogosha Optique, I Visionari and Framed Ewe. The brand will be present at Silmo Paris in September 2025. Find out more about the collection at the Eyestylist link here https://www.eyestylist.com/2025/05/paloceras-pebble-collection-ss25/ and visit www.paloceras.com

Interview by Clodagh Norton. All rights reserved.