Eyestylist

“The language of flowers is non-negotiable” Vanessa Diffenbaugh The Language of Flowers

Flowers speak a beautiful, global language, and the latest FLEYE Copenhagen eyewear campaign Flowers of Denmark  is meticulously aligned with flowering inspiration from the iconic Flora Danica – a collection of 18th century plants in the Danish kingdom. A Winter mood sets the elegant scene with flowers frozen in ice blocks. Annette Esto, Head of Design noted: “Our idea was to emphasise the plants and illustrate their intrinsic qualities, just like the iconic flora Danica illustrations from the 1700’s, only doing so from a very new perspective. In these still-life images taken by photographer Ida Emilie Risager, lies the inspiration for the rich and dense frame colours, as well as the structure and layering in our newest eyewear.” Top image: Ida Emilie Risager All Rights Reserved

The frames are superbly crafted in three categories: Carbon/Wood, Acetate and Beta-Titanium. The melting ice cubes with the cracked surface and layered edges in the photos is a reference to a new-layered bottom line of acetate frames with a bold, yet light shape.

The FLEYE Copenhagen Flowers of Denmark collection for men and women will be launched – and flourishing – at SILMO Paris 28 September-1st October with beautiful streamlined shapes in a gorgeous colour range. More details on award-winning FLEYE designs at www.fleye.dk. JG Campaign photos: Josephine Svane All Rights Reserved

Encouraging youngsters to value the importance of eye care and the benefits of quality frames can set the stage – and cultivates – a lifelong appreciation of fine eyewear. Artisan eyewear designers encourage this educational process by creating frames that children – and their parents – will approve. Most importantly – that kids will love to wear! With Back-to-School underway, there are impressive and “eye-inspiring” frames to kick-start the academic year.

A dynamic new launch is the beautiful collection by Sven Götti – Generation Next – featuring superbly-crafted 3D creations. Said the Swiss designer: “Creating a collection for children has been on my wish list for a long time. But I know that just doing a smaller version of existing frames is not enough. Selling eyewear to children has a lot to do with respect and responsibility, and it is so important that this will be a good experience. Plus comfortable fit and a cool look, so children have confidence wearing glasses.” Generation Next ticks all the right boxes with designs that combine fashion, fit, quality, and durability. Featured above: DUMU – a sleek little round shape mirroring a silhouette which both kids and parents love to wear. www.gotti.ch

The enduring beauty of tortoiseshell is stylishly interpreted by Lafont Paris in Cowboy – a contemporary form in acetate with trendy nuances. Designed for youngsters 7-12 years old, Cowboy is ideal for pre-teens and small faces. Lafont also has super selections for babies to three-year-olds, and children 4-7 years old. www.lafont.com

In Marseille, headquarters of JF Rey, children gather to participate in creative workshops (above) organised by designers, when they are creating frame designs for kids. The children are able to chose from diverse colours in acetate that brighten little faces, create their own motifs, and select shapes they like the best. www.jfrey.fr

Stylish, flexible, lightweight, adaptable, comfortable fit and fashion cred – LINDBERG titanium wire is the magical material for children’s frames by the Danish brand. LINDBERG Kid air titanium rim Lucas (above) is also hypoallergenic, perfect for young, sensitive skins. www.lindberg.com

Zoobug has a superb collection of lively, colourful designs that captivates children’s interest. These opticals were created by eye surgeon Dr Julie Le, who fully understands the importance of quality frames for children. ZB1027 features a timeless shape in acetate, for 7-12 year olds, with print sides for additional style pizzazz. Shown above in Raspberry, the frame is also available in dynamic blue or subtle candy floss pink. www.zoobug.com

Parisian Caroline Abram designs fun frames  – Tetes à Lunettes – in a marvellous array of colours and shapes for youngsters 3-12 years old. Solid and two-tone colourations provide intriguing choices for young spectacle wearers. Explore more at www.carolineabram.com

Sabine B launched a charming collection of eyewear for kids with her innovative designs for mini be – frames with playful shapes including mini be cat’s (above) plus a gipsy theme frame, and round and rectangular shapes in neon tones. www.sabinebe.fr

Children frequently like to emulate what their parents are wearing, and clear crystal acetate designs are a perfect example by Very French Gangsters. www.veryfrenchgangsters.com JG