Eyestylist

| Eyestylist 7th September 2025

Swedish eyewear brand EOE Eyewear launch ‘Novel Frames’

The Northern Swedish eyewear brand launches a line inspired by literary works

In true innovative spirit, Swedish eyewear brand EOE Eyewear has created their new designs to reflect literary works in original ways. The collection features select silhouettes adorned with quotations from texts by six renowned northern writers, weaving the storytelling into the designs. Each frame is inspired by natural forms and earthy colour palettes, with exquisite tones such as pine and amethyst, light bark and smoke.

The collection is divided into two series, a base collection reflecting timeless elegance with a minimalist spirit, and a limited special edition which showcases inlays and sculpted words and quotations from the featured writers. The result is a collection aesthetic which invites the wearer to see the world through the lens of literature unique to the geographical location where EOE Eyewear has its origins. Above: Sadek by EOE Eyewear – this frame is created in bio acetate and features a temple core with engraved pattern inspired by a mountain range – a reindeer horn detail appears on the temple tip

Swedish eyewear brand – EOE Eyewear – frame Balaliden, featured in black with gold text

Balaliden in the Novel Frames series is a tribute to Stina Stoor, an author from the far north of Sweden, whose lyrical prose is rich with local dialect. Stoor was born and raised in the village of Balaliden which is in Vasterbotten country (Bjurholm Municipality). The words “Se! Se här! Se Då!” appear on the temples in gold (translating loosely “yes yes see that…) adding a glamorous and at the same time surprising final touch.

EOE Eyeweare SKELLEFTEÅ  – bio acetate and recycled stainless steel

The SKELLEFTEÅ Author model is inspired by the words of Stina Jackson with the quotation: “Ljuset. Det stack och brann och slet i honom” in English translation, “The light. It stung and burned and tore at him…” The lettering is audacious and immediately noticeable like a jewellery embellishment that becomes a statement of design. Find out more about EOE Eyewear at  https://www.eyestylist.com/2022/04/limited-edition-preview-eoe-x-cake-get-creative/ and more on the frames at www.eoe-eyewear.com

| Eyestylist 5th September 2025

MYKITA in Bangkok

MYKITA has opened a second store in Bangkok – in centralwOrld

The store is the German brand’s largest location in Bangkok and is situated in centralwOrld, known as one of Asia’s largest lifestyle destinations.

“Nearly 20 years after MYKITA first arrived in Thailand, it is such a privilege to open a second store in Bangkok with the same longstanding team and partners who have supported the brand here from the start,” says MYKITA founder and creative director, Moritz Krüger. “It’s a reflection of the close bond we enjoy with a community that values the craftsmanship and attention to detail that define MYKITA. I’m truly happy and grateful to see this new chapter take shape.”

Minimalist architecture meets advanced optical technology in the new store. Designed by the MYKITA in-house architecture team, the clean interior lines and refined material palette create a calm, light-filled setting for exploration and consultation. This understated environment provides a visual counterpoint to the surrounding retail and cultural hub, inviting visitors to slow down and engage with the design details in the collections. Above: the new MYKITA in Bangkok

MYKITA in Bangkok – the new interior

The store offers the complete MYKITA portfolio, including the optical and sun frames, limited-edition collaborations, and the latest seasonal releases. There is a full range of optical services, including precise eye exams, personalised style consultations, and lens customisation with ZEISS technology. MYCARE services ensure ongoing maintenance, repair, and longevity for every frame, reflecting MYKITA’s commitment to responsible design and conscious consumption. MYKITA’s first store in Bangkok opened in 2019 and is located at Sindhorn Village (Room C115/2), Soi Langsuan – read about the store here on Eyestylist.com: www.eyestylist.com/2019/11/mykita-bangkok/

Unit B111, 1st Floor, Zone B (CENTRALWORLD) 4, 4/1-4/2, 4/4 Rajdamri Rd., Pathumwan, Bangkok 10330

| Eyestylist 4th September 2025

Junya Watanabe catwalk featuring eyewear by Kuboraum

Looking ahead to SS26, and the menswear collection by Junya Watanabe; eyewear featured by Kuboraum

Stark, face-hugging shapes, bold thick-rims and trending eyewear in all sizes – from small ovals to oversized geometric shapes were the ideal finishing touch at the catwalk presentation by Junya Watanabe SS26, a collection for men where opulent colours and textures were prevalent in silhouettes which drew on iconic looks from past decades. In the designer’s FW2004 collection, tailored suits were featured made from upholstery fabrics found in antique markets. In this SS26 collection, Wantanabe revisits this direction once again.

The eyewear by Kuboraum featured on the catwalk included the wraparound mask E21 SUN in the Reisen Series, a bold wraparound acetate mask. Also making an appearance were the E22 SUN, an iconic close-fitting mask deign; small, round sunglasses H62 SUN, and H34, one of our favourite metal masks from the Berlin label – and a trending eyewear shape that has a futuristic, sci-fi aesthetic. Above: Junya Watanabe man / Spring/Summer 2026 – catwalk images. Featuring MASK X6 – eyewear by Kuboraum. Photography credit: Junya Watanabe 

Junya Watanabe man, Spring Summer 2026 Prêt a porter – trending eyewear designs

“This time I took interest in something that is old but feels new, or something new that is born in the process of reproducing old things…” Junya Watanabe

Junya Watanabe man, Spring/Summer 2026 Prêt a porter

Kuboraum eyewear is designed in Berlin and handmade exclusively in Italy. The frames are crafted in unique premium materials. Described as a brand with its own look and power, Kuboraum aims to highlight personality and the features of the person wearing the frame through their designs. All images courtesy of Junya Watanabe. (Special thanks to Kuboruam). Find out more about the brands at https://junyawt.com and www.kuboraum.com

| Eyestylist 2nd September 2025

Jacques Marie Mage (JMM) Gallery, London, UK

Luxury eyewear: Jacques Marie Mage (JMM) ‘Gallery’ opened in the Spring on Chiltern Street 

Offering a signature selection of limited-edition eyewear, leather goods, jewellery, finely curated artifacts and ‘exceptional objects’, JacquesMarieMage London is conceived as a modern approach to the traditional aesthetic of the old-world gentleman’s club.  The store interior was created by the French interior designer Jacques Garcia to bring both authenticity and originality to what is the first retail outlet for JMM in the UK.

“With an almost futuristic or innovative approach, we go back in time in order to begin a narration at the beginning of the 19th century and invite the discerning collector to join us on our travels,” said Garcia about this concept. “What inspired me was 19th century English literature, philosophers from across the Channel, those British films from the 1950s in black-and-white where mist is omnipresent, and of course the English taste for extremely lively woods – mahogany, for example – and strong colours.”

In line with all JMM Galleries (there are already ‘JMM galleries’ in several cities including Tokyo, Milan and Paris), a feature of the location is its foundational furnishings, a suite of custom creations produced by Paris-based furniture design firm Hervet Manufacturier to complement the gallery’s distinctive offerings and custom decor, including a large-scale, multi-piece painting entitled Vanitas Vision, created by Andy Dixon. The Vancouver-born, Los Angeles-based artist creates bright and opulent works that often reference Renaissance-era portraiture or Flemish still lifes. He integrates odd juxtapositions and electric palettes into colorful canvases that reflect upon the rituals and totems of affluence and privilege.

“My work always samples from art history and I’ve explored the Vanitas themes many times,” said Dixon. “These pieces mark a breakthrough in how things look, though. They’re among the first paintings that have this kind of punk cut-n-paste aesthetic to them and I plan on carrying that into all pieces moving forward!”   Above: the facade of JMM on Chiltern Street – one of London’s most exclusive shopping destinations

An opulent interior – the ‘gallery’ ambiance is based on the aesthetic and exclusivity of one of London’s private gentleman’s club

A display of the signature of JMM, the design, aesthetic style and ‘provocative artistry’, the London Gallery embodies what the LA company describing it as an  “especially sophisticated sense of English eccentricity, yet another rarified experience that encourages collectors to ‘Embrace The Spectacle'”.

Jacques Marie Mage JMM Gallery, 20-22 Chiltern Street, London W1U 7QD

The JMM Gallery in London opened on 28th February 2025. For more information: JacquesMarieMage.com

| Eyestylist 27th August 2025

Erker’s 1879: timeless eyewear design

Independent eyewear brand: The St. Louis eyewear makers are “inspired by the past, to shape the future”

Erker’s 1879 releases its new styles this month, with lots of favourite silhouettes in updated expressive tones. The launch includes 11 frames and a revamp of two favourite designs (Uplands Park and Winchester), blending the company’s signature heritage craftsmanship with a contemporary vision. Above: frames for everyday, the Erker’s styles offer a balance of classical aesthetics with modern day features to offer longevity and all-day comfort

Fenton by Erker’s comes in a brand new grey/black patterned acetate

Model Fenton is an old favourite at Erker’s – introduced in Spring 2024. The rounded eye shape is distinguished by thin rims and temples for comfort, and some patterned acetates including the brand new Tracks tone, a striated grey and black effect.

Winchester by Erker’s 1879 – an attractive pattern with flecks of blue and brown

The Winchester frame makes a bold return in new tones of Mocha, Blue Speckle (pictured), Black Gradient and Sea Top. This frame has a slim rectangular shape – popular for the Autumn season, and a subtle lift on the brow.

About Erker’s 1879 – The brand is a family-owned heritage label offering premium, handcrafted eyewear. Based in St. Louis, Erker’s 1879 has a rich history of over 145 years; at the start, they were known for making anything with a lens, though they later turned their focus to eyewear design. The company is now run by the 5th generation of Erkers, Jack III and Tony Erker. To find out more about the new designs in acetate, visit www.erkers1879.com

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