Eyestylist

An extensive overview of the creative talent in eyewear, LOFT NYC showcased more than 150 brands and creative eyewear designers, who exhibited collections at two locations in Chelsea/Hudson Yards,  NYC – the event took place as part of the newly launched ‘New York Eyewear Design Week’ 

An expanded 25th Anniversary event, which took place at Chelsea Industrial and Chelsea Factory, attracted a significant number of brands and designers – (in total over 150 exhibitors)  and buyers and retailers visiting from across the US. The show provided an exceptional overview of new trends and innovative design by the leading independent brands and niche eyewear labels – spotlighting the extraordinary variety and continued innovation in materials, crafting techniques, and technical developments across the sector.

Following the event, Richard Mewha, Founder, said: ““The past few days have seen the 25th anniversary of Loft NYC succeed in expanding our concept of a non trade show environment allowing a larger mix of highly curated independent designers to present their amazing wares to the best optical retailers in North America. We also successfully built a collaboration through our Eyewear Design Week concept with other showrooms, notably with Thelios and Kering, to offer a wider array of venues and options over the 3-day event.” Above: LAFONT Paris and Andy Wolf showing at LOFT NYC – Chelsea Industrial

This year, the event saw a selection of special product launches and new collection presentations. They included the launch of the FACE A FACE Anniversary project 3.0  and a colour collaboration with the artist, Jessica Poundstone (www.eyestylist.com/2025/03/face-a-face-reveals-anniversary-collaboration-in-new-york/); the new Galaxy collection presentation from Nina Mûr, a delightful concept fusing art and nature using authentic stone; the release of new designs by FFIN Eyewear such as MOD, a special oversized sunglass shape by Anna Lewis; the latest Collection 2 2025 at SALT. Optics who continue to show a beautiful attention to fine details and colour combinations; and a captivating collection of sunglasses and optical frames called The PUNKS Collection from a new favourite luxury label, Press Eyewear.

We observed a rich variety of eyewear trends, directions and multi-layered colour stories and micro colour trends. Independent eyewear brands continue to highlight the craftsmanship, workmanship, and design qualities of their collections, as well as the intricate creative paths and inspiration behind their work and choices in materials, design inspiration and colour palettes. Eyestylist looks forward to sharing more about these developments in eyewear design in the coming weeks and months.

The LOFT Eyewear Shows have been the premier independent luxury eyewear events since 2000 in New York and San Francisco. Next year, the LOFT organisers have confirmed dates for the NYC event from 5th to 7th March 2026. Find out more at www.lofteyewearshow.com

The French eyewear label has launched a new collaboration with the artist/designer Jessica Poundstone – in celebration of the brand’s 30th anniversary

To mark the 30th anniversary of the brand, FACE A FACE has unveiled a new sunglasses style called FACES, informed by the colourful work of Jessica Poundstone, and presented with special edition art works by the artist (in the form of counter cards and posters). Inspired by by colour sensation, minimalism and light and space, Poundstone creates vibrant abstract art works with bold colour combinations and geometric structured forms, a style that is perfectly in harmony with the artistic vision of the designers at FACE A FACE. Above: the new Faces frame fuses the artistic vision of Poundstone and the signature geometric styling of FACE A FACE sunglasses – the special edition frame was shown for the first time at the LOFT Eyewear Show

FACE A FACE have announced this new artistic project – entitled FACE A FACE 3.0 – during a launch party to celebrate the brand’s 30th anniversary, held at the LOFT at Chelsea Industrial, NYC. The intimate event was attended by the FACE A FACE team, the designers Claire Ferreira and Marianne Dezes, US customers and special guest, Jessica Poundstone who spoke about her vibrant colour explorations and invited guests to have ‘a play with colour’ and a relaxing moment of drawing for themselves.

The new frame from FACE A FACE (pictured top) is now available to order and comes in a striking colour combination of translucent shopcking pink and bright blue.

About Jessica Poundstone – Jessica is involved in many creative projects that we recommend to our readers: most recently, she has published a book called “Museum of Dogs, a romp through art history for dog people”…releasing in June in Europe. She is also a selected artist in Louis Vuitton stores around the world. For more information about the Anniversary, visit www.faceaface-paris.com – to find out more about Jessica’s work, visit www.jessicapoundstone.com