Brittany Boutique with Eyewear History
1st March 2015 With a history that stretches back to the First Century, Saint-Malo has been through numerous trials and triumphs – including Corsairs, pirates and bombing. Nowadays, the charming walled city on the sea is a favourite destination for global visitors. Also with an extensive history is Benic Opticiens in Saint Malo, which opened in the late 19th Century. “Benic is a very old boutique,” reflects Guillaume Jourdes, Benic’s owner and an optician, “and the shop was known for telescopes, barometers, and magnifying glasses, all items necessary for the sea.”
The 21st Century Benic Opticiens is a comfortable, spacious boutique located on a cobblestone street that leads to the sea. The atmosphere is very friendly, and the décor gives the feeling of being in a cared for and well loved home. Jourdes worked in Lyon and Rennes before taking over Benic in 2012. He completely transformed the shop into an oasis for independent brands including theo, Caroline Abram, Thierry Lasry, Andy Wolf, Mykita and Anne et Valentin, among others. A local artist creates eyeglass cases exclusively for Benic.
Being in a location that is known for summer holidays, does this affect business? “Fortunately, not any more,” says Jourdes, “because people come to Saint-Malo year ’round. Yes, July and August are our busiest months, but there are so many events – including Festivals, The Route du Rhum, and Christmas is busy – so there is always something going on. Tourism is important, and we also have a local clientele who live here full time.” Jourdes notes that people on holiday are more likely to browse and look in a relaxed manner for frames. Both the frame selection and the ambience at Benic Opticiens are so inviting, it’s easy to understand why! 25, rue de Dinan 35400 Saint-Malo www.benicopticiens.com JG
