25th April 2012 A few days ago we spoke to Heidi Chan, the designer behind Heidi London whose sunglasses caught my eye in Wolf and Badger in London (www.wolfandbadger.com). This is a collection that has an old-school vintage theme running through, brought up to date with modern details such as on-trend colour and pattern. In our interview, Heidi talked about her background and latest designs.
Can you outline the brand philosophy and your design intentions. The initial intention was to create a sunglasses wardrobe for sun lovers and snow bunnies, different silhouettes to suit different face shapes and complexions. Effortlessly wearable yet comtemporary, I wanted to see what would happen when my experience in womenswear design was applied to eyewear design. Now I am in my second season, I’m designing pieces that are simpler and more chic compared to the first collection, which was all about fun colours and patterns.


I love designing something that reflects the contemporary time and the current world. While the designs might change each season to reflect the now- one thing that never changes is that my ultimate goal is to bring happiness to people where I can, that’s the best thing; it’s the best feeling in the world when you see the sparks and excitment in other people’s eyes when they see what they love. I think that when people feel better, they look better, live better, and then they are happier. So my job is to make people feel good and look good. (more…)






































