Eyestylist

Creative spirits don’t allow a bumpy economy to interrupt plans. Despite rocky global predictions in 2009, Guya Montermini and Ciro Tugnoli launched their first eyewear collection, Blue Magic Eye, at Silmo, where we discovered them. Their risk venture paid off from the debut, as the frames are now sold all over Europe, America, Canada and New Zealand.

The charming design duo have a specific concept for their frames. “We want to create eyewear in clean and traditional shapes, but not the “usual” version,” says Montermini, “and we create frames without thinking about a special target audience. We design what we like, and think about what we would wear. It’s important that the frames are comfortable and easy to wear. We don’t like big logos on frames; that is all too showy and extreme for us.”

Film inspiration

The unusual company name is taken from the movie, American Gangster. “Blue Magic was a famous product in the film, very competitive and very high quality. This is our philosophy for the frames,” says Montermini. (more…)