Eyestylist

An innovative pop-up by SALT. Optics and Blick Brillen has opened in Rotterdam 

With a history of working together – that dates back 11 years – SALT. Optics and Blick Brillen have a close and evolving relationship. Their latest collaboration is a carefully designed pop-up store in the heart of the city of Rotterdam, designed to present  SALT.’s Optical Collection, and fully branded to reflect the style of the Californian brand.

Shop Owner Mike Portier told Eyestylist: “The pop-up represents SALT. so, in this case, we worked on a clean design with natural accents. We asked SALT. to choose the colours, visuals and signing; not only in the shop but also on the window and facade because it should be their showcase. We try to lead every customer through the pop-up store, which is interesting because it very often feels like a different world.”

“SALT. is a timeless but fashionable collection. Some models, like the Brower, have been around for years but still work. The pure design, combined with high quality materials and construction make it a perfect collection for customers who value stylish eyewear that last for multiple seasons….” Mike Portier, Blick

Blick is well known for its original events with eyewear brands. Portier told us: “The 50 square meters of Blick make my world as a shop owner very limited and since I’m easily bored, I do need fresh impulses from time to time! Normally the collections we work with have to adapt to Blick as a brand. In the pop-up store, though Blick then has to adapt to the collection as a brand. This fresh energy very often also affects what’s happening in the main store.”

Blick Brillen (main store), Pannekoekstraat 37A – Rotterdam, ZH, 3011 LC The Netherlands – the temporary pop-up is open during the same hours as the main store. www.saltoptics.com / www.blickbrillen.nl

Eyestylist featured Blick Brillen previously in 2020; click on the link to read more: https://www.eyestylist.com/2020/09/suzy-glam-pops-up-in-rotterdam/