Boutiques

Eyewear boutique: Pour Vos Beaux Yeux, Paris

A small, quaint optical store with unique frames

Sitting among other different and unique shops and stores in an authentic Parisian arcade boasting an  impressive collection of vintage designer glasses; from statement Jean Paul Gaultier’s to genuine Ray-Bans – Pour Vos Beaux Yeux may only be equated to a pot of gold for eyewear enthusiasts – one of both luxury and incredibly unique vintage designs, just waiting to be discovered. Above: interior of the Paris store, run by Alexis Bouchara, + owned by Charles Mosa – expect to find vintage frames by Cazal, Ray-Ban, Sol-Amor, Alain Mikli, Vuarnet and Christian Dior.

The interior is small and quaint with four dark wood chairs lining the off-white wall on retro lavender, cream, teal and green patterned – almost, but not quite ‘gaudy’ floor tiles that enhance the old-time feel. A somewhat modern spin on this antiquity comes from the black and white photo collage of icons of the past: Marilyn Monroe, Audrey Hepburn and even Ringo Starr – to name a few.

Eyewear history: vintage frames at Pour Vos Beaux Yeux; above, the interior of the store

The boutique beautifully unites the antique and vintage eras of glamour with the vibrance and electricity of modern design, and the range of eyewear sold is no different. The oldest pair of glasses for sale dates back to 1890 – the frame comprises two simple bronze wire-like circles, held together by a tiny bridge, with no arms and a pair of pinching nose pads; the plethora of vintage designer pieces close the gap from ancient to new – with Lunettes Alf taking principle place as one of the most current artisan eyewear collections available in the store.

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Lunettes Alf: a contemporary line of classic inspired eyewear at Pour Vos Beaux Yeux

Alf is a niche French-born eyewear label owned and made by two brothers. They currently have a range of 6 types of acetate frames available in 5 colours as well as a choice of 4 shades of photochromic lenses or ophthalmic lenses – the concept allows for each client to make their chosen pair of glasses unique and personal to them, but certain to be consistent in quality of wear and design.

This boutique is a must visit for vintage lovers, connoisseurs of antiquity, and infatuates of fashion as well as anyone in between: an optical ‘match’ for any and every suitor is guaranteed in this haven of unique and curated eyewear. For more information visit the store at 10 Passage du Grand Cerf, 75002 Paris, France. http://www.pourvosbeauxyeux.com/

For further details about Lunettes Alf visit www.lunettes-alf.com  Review by Victoria G. L. Brunton in Paris for Eyestylist.com

Waiting for the Sun, Paris

Situated in the heart of the 3rd arrondissement – an area of Paris stretching from Le Marais to République known for its fresh, vibrant and consistent embracing of diversity and innovation, lies a special address in the growing world of sustainable fashion in Paris – the 100% circular and ecologically friendly brand store, Waiting for the Sun.

Like the area in which it is so justly located, this boutique is as current and ‘on trend’ as they come. A clear glass shopfront with incredibly ‘instagrammable’ shrubbery and plants combined with a quaint café serving organic tea and juices lure in passers by.

Waiting for the Sun: a minimal interior with natural materials

The interior of the shop is clean-cut, using natural wood and modern whites without being over clinical – a balance between comfort and professionalism and an apt setting for the brands evolving and varied collection of eyewear displayed around the store. To the right of the open-plan boutique is an island covered in a candy-like display of optical treats; the sunglasses and optical frames are laid out across this oasis and on the surrounding natural wood side-boarding along the white concrete walls, as well as being dotted across glass panels in the shopfront of the store amongst the micro-rainforest display. The use of natural materials is intrinsically important in the immersive ‘story telling’ layout of the brand’s pieces from the earliest wooden models to the latest eco-friendly acetate and metal “beta steel” and recycled frame selection.

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A relaxed interior: Waiting for the Sun, Paris

The essence of the brand is encapsulated in this small, well laid out space. If you happen to be wandering around Paris and find yourself in need of an eye test or an update to your eyewear, perhaps an organic tea or even a quiet place to escape the bustling Parisian streets – look no further than Waiting for the Sun.

Recycled steel: model Zagreb from the BASE collection

Waiting for the Sun has released their new BASE collection for SS2020. The line is dedicated to young people with focus on sustainable materials including recycled steel at an affordable price. For more details visit www.waitingforthesun.fr. Review by Victoria G. L. Brunton in Paris for Eyestylist.com.

Optical boutique Tokyo: Decora

Opened in 2007, the exquisite Tokyo store offers an impressive architect-designed interior and one of the widest selections of frame collections we’ve ever seen.

Decora, Tokyo is located close to Tokyo Station in a tasteful shopping centre inside the Shin-Marunouchi Building. Their name means “deconstruction” – and refers to their focus on individuality and service “to help pick the frame most suited to your desire and needs.” Huge glass windows welcome the passer-by, who can see straight inside to the back of the store and its light, minimal interior.

The wide choice of frames available is mainly not out on display. Shop manager Takayuki Okabe, told us that like European stores, Decora has been designed like this to buck the trend in Japan and put greater importance on the personal consultancy with the customer, before the eyewear is picked out – in a peaceful and pleasurable atmosphere.

What is highlighted, is on show in architectural displays behind the main area of the shop, arranged with care and subtlety, honing in on the designs and shapes and less focus on bright colour or showy styles. The extensive choice of well known and lesser known brands from Japan available here include Yellows Plus, Yuichi Toyama, and the elegant Propo Design collection; European brands represented include LINDBERG from Denmark, Mykita from Germany and from LA, Jacques Marie Mage and Ahlem. Shapes like the classic round metal rims and the Boston, Panto and 3P shapes extend across the displays of eyewear to a beautiful, mysterious chest containing examples of rare vintage spectacles. The distinctive Diffuser Tokyo silver and leather glasses holders and accessories – the ideal accessory match for these luxurious frames – take pride of place in the window presentations of the shop.

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Fresh flowers at Decora, Tokyo

For those who would like to see an example of one of the finest independent stores in Japan, Decora is a haven of minimalism and luxury style while maintaining an unpretentious and friendly atmosphere. It’s a rare example of a retail environment in which to choose a unique timeless pair of spectacles in the hands of experts with a deep knowledge of the history and culture of eyewear and its most directional and refined representative collections of today.

Shinmaru Building 2F, 1-5-1 Marunouchi, Chiyoda-Ku – www.glasses-co.jp Decora owns a second store in Kobe, Japan. The store stocks similar brands including Mykita, Yuichi Toyama and Native Sons. Special thanks to Takayuki Okabe, Decora and Masaki Hirose, Diffuser Tokyo.

London optician: Auerbach & Steele, London

Auerbach & Steele have moved to a new location, a few doors down, at 123 Kings Road, London

The prestigious optical store on London’s fashionable Kings Road – Auerbach & Steele – has moved to a state-of-the-art 3 storey architect-designed retail space just a few doors down from its original location.

Visible from the street, a vast minimal contemporary open space at ground level is now home to one of the UK’s most comprehensive and diverse selections of fine independent eyewear collections for which the practice has become a trendsetter and point of reference.

Auerbach & Steele: a stunning display of innovative eyewear

Distributed through the basement and two further floors beyond the main retail space, the practice also offers 2 private consulting rooms for eye testing and styling appointments, its own lens lab and one of the UK’s most unique dedicated spaces for beautiful, colorful kid’s eyewear. In line with its reputation for clinical excellence, the new location is fitted with cutting edge testing equipment, for the most comprehensive eye examination.

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High ceilings and beautiful displays at Auerbach & Steele, London

Curated by Gail Steele and a long-serving team of optics and design experts, the eyewear collections at Auerbach & Steele offer something for everyone including minimal design labels from Scandinavia, colorful British eyewear classics, exciting 3D printed frames and the most highly regarded avant-garde and statement eyewear from cities like Berlin and Zurich.

Gail Steele told Eyestylist: “Since we opened Auerbach & Steele in 1996, I have been dedicated to marrying absolute clinical and technical excellence alongside the dispensing of ever changing beautiful, cool and unusual frames which we source, and often have made,  from around the world. We are thrilled to now be able to offer our special service from our beautiful new luxurious space spread across four  floors.” Visit Auerbach & Steele at 123, King’s Road, London, SW3 www.auerbach-steele.com CN

MYKITA, Bangkok

Industrial elements, custom-designed furniture, and colour and texture inspired by the Thai capital. A new MYKITA store has opened its doors in Bangkok, developed by the in-house architectural team at the German design house. Located in the Sindhorn village development in the Pathum Wan district, the shop defines the brand’s high-tech aesthetic in an open, minimal space with distinctive mirrored walls and delicate green foliage.

MYKITA Bangkok opened November 2019

The ground-level space has the familiar white interior and wall. Pale green touches are added on the expanded metal ceiling, eyewear storage trolleys and the metal detailing on the oak furniture. On approaching the shop, the entrance to the in-store optical lab is visible through floor-to-ceiling glass front, providing a showcase for the handcraft and high technology that defines MYKITA’s Modern Manufactory.

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MYKITA Bangkok stocks the full collection of optical frames and sunglasses including the designer collaborations with Bernhard Willhelm and Maison Margiela. A Zeiss Vision Center provides comprehensive vision care. Sindhorn Village (Room C115/2), Soi Langsuan, 10330 Bangkok www.mykita.com