Boutiques

The new flagship has been designed to celebrate over a century of eyewear design and a family-owned legacy

Located in the heart of Manhattan, NYC, the new Moscot flagship store is offering exclusive features including The Lab, an interactive design studio where customers can mix and match colours and lens combinations. Another feature of the store are the dedicated eye health and eye exam rooms and dispensing station, designed to provide the full ‘MOSCOT experience’. Above: exterior of the new Moscot flagship store in NYC 

The boutique features nostalgic elements including vintage memorabilia, historical artifacts and New York City-related items, to creating a timeless atmosphere in line with the colourful image of Moscot shops, past and present. The store also offers an extensive collection of iconic MOSCOT eyewear. Find out more at www.moscot.com

The LA-based designer Adi Goodrich has reimagined “more than just an interior” for the US eyewear retailer

Celebrated designer Adi Goodrich introduces two refreshingly cool store designs for US independent eyewear retailer, Framed Ewe. Goodrich’s re-designs mark a significant evolution for the brand as it celebrates 10-years. Encompassing two stores with bespoke furniture, lighting, and fixtures, the designer’s work even extends to a refreshed wordmark and logo. This multifaceted approach blends Goodrich’s signature playful aesthetic with Art Deco inspiration to create a timeless and exciting retail experience.

Goodrich’s relationship with Framed Ewe began in 2023 with a simple request to address the lack of foot traffic in the retailer’s Los Angeles store. Owner Christy Kimball asked Goodrich to re-design the facade of their Los Feliz storefront and Goodrich embraced the opportunity. The end result was a new eyeglass-shaped window display, a porcelain-tiled facade in a striking olive hue, and a complete reimagining of the brand’s graphic design identity. Inspired by the shop’s Art Deco architecture and eyewear itself, Goodrich incorporated rounded forms, geometric patterns, and timeless materials into her design. Above: Framed Ewe facade, Los Angeles – photo by Ye Rin Mok

The success of the Los Feliz project continued when Framed Ewe asked Goodrich to do a full store overhaul for their Phoenix flagship. Both locations feature a striking black and cream checkerboard patterned storefront, a playful nod to the zig-zag Art Deco era. Inside the Phoenix flagship, Goodrich used warm cherry wood tones and playful terrazzo accents to create an inviting atmosphere that transcends fleeting trends.

“My goal was to infuse the space with a sense of history while keeping it slightly unexpected,” says Goodrich. “The interior design honors Framed Ewe’s history of selling quality designer eyewear.”

Goodrich’s signature use of contrasting colors and materials adds a touch of whimsy. A 16-foot acidic violet upholstered fitting station anchors the store and provides a vibrant counterpoint to the cherrywood. Concrete Collaborative’s Night Palm x Lolita terrazzo countertops add a contemporary twist, while a 25-foot wooden dimensional mural by Goodrich runs along the length of the shop.

The Framed Ewe Phoenix flagship illustrates Goodrich’s ability to design narratively driven spaces that are both beautiful and highly functional. Both stores embody the brand’s playfulness in an inviting space for customers to discover their next set of adventurous specs.

Find out more at www.framedewe.com / www.adigoodrich.com

Photography credits: interior photography of Framed Ewe, Phoenix: Erik Benjamins / Exterior photography, Los Angeles store by Ye Rin Mok

Optiker am Dom is a newly refitted store in Mainz, Germany – with an impressive interior, designed to feel modern and welcoming

Stunning interior details at Optiker am Dom

In 2024, the store has been refitted and redesigned for the second time. “We worked with Möbel und Raum from the Odenwald. (https://moebelundraum.de/). “We very much wanted the cozy feeling of our store to be retained, and to make sure it was a welcoming place to come into; it’s also ideal to invite people to stay a while, so we created a proper area for serving coffee right in the entrance, and integrated a fridge full of wine – which makes it possible to drink a good, cozy glass of wine at the weekend. A sofa was designed in the shop window, each shop window was framed in warm oak.” Interesting materials and fabrics create a particular style in the store. “The contrasting surfaces include thick corduroy, warm stone and matt wood. All these things contribute to the pleasant living-room feeling that you experience as soon as you enter. The right decoration and the smell of delicious coffee do the rest!”

Optiker am Dom specialises in independent labels which currently include Andy Wolf, HUG, Coblens, Ahlem, Lazare Studio and many more. They choose to work with eyewear designers who take care about their materials and design language and are passionate about the subject of glasses. Quality is always a key factor: “We want to maintain quality at a time when more and more chain stores are setting up shop in cities. “In terms of the work we do, I suppose it’s not just about having a feel for the right glasses, but also about understanding the character of the person. We will find you a favourite pair of glasses through our passion, enthusiasm and honest approach. A precise high-quality eye examination and high-quality service also for the lenses are a matter of course for us”.

Asked about their goals going forward for 2025, Angela and David Dürlich continue to focus on quality and their professional service: “We are always aiming to maintain our high level of quality and customer care, and to continue to give our customers professional advice. Our goal is not to retain as many customers as possible, but to accompany and be there for our customers over a long period of time. If they recommend us because they are satisfied with the advice and the products, the comfort and the atmosphere we provide, then all the better!”

Optiker am Dom, Liebfrauenplatz 10, 55116 Mainz, Germany – www.optikeramdom.de