Bril’s Founder Werner Fourie has refurbished the original flagship store, turning it into a fun and welcoming eyewear gallery space – Bril Gallery – which brings the local community together. We caught up with him to ask about this enterprising new store experience in the beautiful wine region of Cape Winelands…
When was Bril founded and where are you based? How many stores are there now?
We embarked on our journey six years ago, establishing our flagship store in the picturesque Cape Winelands region, specifically in the charming town of Paarl. Since then, we’ve expanded to proudly operate five distinctive stores across South Africa.
What was the idea behind the Bril Gallery and when did you re-open this flagship store – was it this year?
Our Bril Gallery is a testament to our belief that every space we create is unique, with its own character and story. Originally opened six years ago as our flagship store, it was recently transformed into the Bril Gallery. Inspired by its lofty ceilings reminiscent of an art gallery, we curated an ambiance that showcases eyewear as a form of art. We’ve also incorporated playful elements, such as adding eyewear to iconic art pieces with hidden messages, creating a delightful experience for our visitors.
What was the atmosphere you wanted to create in the Gallery space, and how have you made the space unique and fun?
At the Gallery, we aimed to cultivate a vibrant and welcoming atmosphere. Our upbeat house music sets the tone, complemented by a diverse selection of refreshments that evoke a cozy coffee shop or bar vibe. Adding touches of yellow throughout, a signature color representing happiness in our brand, further enhances the sense of warmth and joy.
In your posts on Instagram, you say it is a place of “joy and happiness”. Please explain. What was your aim with the interior colors and fittings?
Our brand essence revolves around spreading happiness. Through thoughtful design elements like cheerful wall tattoos featuring inspirational quotes, pops of yellow hues, and playful eyewear keyrings, we infuse every corner with a sense of joy. Our marketing strategy embraces quirkiness to bring smiles to our customers’ faces, ensuring they leave our stores with a positive and uplifted experience.
Tell us a bit about the area your eyewear boutique is located and the people who shop at this special new optical haven “with wine tasting!”
Situated in South Africa’s renowned wine district, our location attracts a dynamic community of individuals who appreciate adventure, style and quality. We often host engaging events like wine tastings and collaborative art sessions with local talents, fostering a sense of community among eyewear enthusiasts and showcasing our commitment to creating memorable experiences for our customers.
What kinds of eyewear brands are you selling there, and do you find your customers have a particular focus – more on timeless design and quality, or trendsetting colors and materials?
Our diverse eyewear collection primarily features our exclusive ranges categorized into the Bril House, Bril Premium, and Bril Unique collections, catering to various style preferences. The Bril House range offers trendy and affordable options that evolve with fashion trends. In contrast, the Bril Premium range emphasizes timeless designs crafted from premium materials like Italian acetate or titanium. Our Bril Unique range showcases one-of-a-kind pieces renowned for their exceptional quality and innovative designs. Additionally, we curate select international eyewear brands not commonly found in South Africa, providing our customers with a unique and captivating selection.
We have noticed some pets in residence at Bril Gallery. Tell us more!
Indeed, we have two beloved pets, Bekker and Pepe, who occasionally grace us with their presence at the store. They add a playful and endearing touch to our space, delighting customers with their charm and friendly interactions.
Bril owns stores in Paarl, George, Stellenbosch, Pretoria and Val de Vie. The Val de Vie space is described as a “concept store” with a fully equipped examination room, to be able to offer eye tests to the residents of the estate, the workers and the home owners at Evergreen. The store there also offers frames by designers from around the world. Find out more about all the different spaces by visiting www.hellobril.co.za.
