Creative spirits

l.a.eyeworks

Barbara McReynolds and Gai Gherardi Co-founders/Co-designers

1st October 2014 Creative colour vibrations, unexpected shapes, and innovative materials have characterised l.a.Eyeworks for thirty-five years. Barbara McReynolds and Gai Gherardi are genuine pioneers in eyewear – they launched their first collection in 1979 – long before eyewear had achieved the stylish accolades that glasses now enjoy.

 

Magda 1990 l.a.Eyeworks Art Deco Influence
Magda 1990 l.a.Eyeworks Art Deco Influence

When McReynolds and Gherardi decided to embark on eyewear design, they believed it was time to open up a new kind of conversation about glasses. Their philosophy is that frames are more than just something you wear. Eyewear also expresses individuality and personal expression. McReynolds and Gherardi are purists in their approach to eyewear – each design is hand-drawn – the first step on a path of meticulous production. They use only the finest materials that are shaped by a combination of technology and hand-finished crafting.

 

l.a.Eyeworks U-turn 2004
l.a.Eyeworks U-turn 2004

The designer’s restless imaginations and ability to absorb from their surroundings has resulted in an expanding legacy of glasses that balance innovation with wear-ability. They recall: “Seeing Andy Warhol’s work in the 1960s was such an incredible revelation to us. Warhol’s ideas gave us permission to break the rules. Watching a video with the legendary jazz singer Anita O’Day was the inspiration for another design.”

 

Do McReynolds and Gherardi have a particular l.a. Eyeworks moment or experience that is especially memorable? “We’re easily overwhelmed when we think of all the incredible opportunities we’ve been offered and the moments of transformation we’ve witnessed. Different memories flash across the radar at different times. The other day, we recalled the marvellous story a customer told us about walking on the Great Wall of China, and spotting something colourful on the ground. On closer inspection, that “something” was an l.a. Eyeworks cleaning cloth!”

l.a.Eyeworks Garza 2013
l.a.Eyeworks Garza 2013

What do McReynolds and Gherardi feel are the biggest changes in eyewear during a thirty-five year period? “Without a doubt, from design to production to communication, rapid evolutions in technology have challenged the possibilities for making glasses. Some developments – like eyewear as some kind of venture capital enterprise – are not so interesting to us. Nevertheless, the ‘basics’ of glasses as apparatus, sensitivity to the future of fashion, great storytelling, and the principles of good design have never really changed.”

 

Vaporetto 2014 l.a.Eyeworks Signature: Vibrant Colour
Vaporetto 2014 l.a.Eyeworks Signature: Vibrant Colour

As the year-long anniversary celebrations commence, already the exciting news includes l.a. Eyeworks induction to the prestigious CFDA – Council of Fashion Designers of America. A new website is to be launched this autumn, and the latest collection previewed at SILMO is a tribute to Gai and Barbara’s creativity and signature flair for colour. Autumn 2014 also unveils a new series of l.a. Eyeworks “Uncensored Visions” – dazzling portraits that feature a sensational group of performers and models wearing iconic l.a. Eyeworks designs. McReynolds and Gherardi’s creative vision has established an exciting eyewear legend. www.laeyeworks.com JG

Photo of Gai Gherardi exclusively for Eyestylist.com by Gilles Stüssi All Rights Reserved

Tim Van Steenbergen

1st September 2014 Belgian designer Tim Van Steenbergen discusses with Eyestylist his collaboration with avant-garde eyewear brand theo and his fashion inspiration.

How did the collaboration develop between your label and theo eyewear? “I met Mik, the son of theo’s big boss Wim Somers in 2008 at a fashion show, in a well-known concept store in Moscow called Cara & Co, where both theo glasses and my clothes are sold. Once back in Antwerp, the first appointment was quickly arranged.”

What do you find the most interesting about creating eyewear – and the most frustrating – if anything! “I find it very interesting how you can reach a wider audience with eyewear, and that audience is willing to step out of its comfort zone. It’s apparently easier to choose a more extreme pair of glasses than it is to wear an eye-catching outfit. For me, eyewear is also a way to complete a silhouette. I can create a total look. The most frustrating yet fascinating – is how a garment never has a fixed form, while with designer eyewear, the form of the frame never changes. The disadvantage is that afterwards you can’t change it any more to make it fit. You see, it works in both ways.”

Regal Eyewear - Tim Van Steenbergen for theo
Regal Eyewear – Tim Van Steenbergen for theo

What is your favourite material in which to design clothing – and eyewear? “I tend to use classic materials like horn or tortoise, but it becomes interesting when combining these materials. Then you create something exciting. In my clothing line, I do the same. I use different kinds of classic textiles to create interesting forms.”

Autumn/Winter 2014/15 Fashion Design by Tim Van Steenbergen

You have created other accessories in addition to eyewear – bags, shoes, and jewellery. Are there other items you would like to design? “I don’t like to tie myself down to one discipline. After all, you can translate ideas into so many things. It’s just a matter of interpretation. The message is most important!”

Do you have any favourite inspirations? “To live, to love, to travel…I find inspiration in a mix of things. I’m like a sponge. I absorb everything I see. And then I let it seep through in my designs.”

Magic and Mystery - Shadows by Tim Van Steenbergen for theo
Magic and Mystery – Shadows by Tim Van Steenbergen for theo

You have designed for the Opera – is there a particular opera for which you would like to design the costumes? “Madame Butterfly! I would love to create the costumes for this romantic opera that makes everybody cry! Pure emotion! For the moment, my next sunglass collection together with theo eyewear is ready to be launched later this month at SILMO. So keep an eye out for them!” www.timvansteenbergen.com www.theo.be JG

 

 

Coppe+Sid

Cosmopolitan Eyewear by Coppe+Sid

1st August 2014  Coppe Gualtiero and Sid Fiz talk to Eyestylist about their designs.

“We have been active in the optical industry for over twenty years. Our worldwide travel experience was an inspiration for us when the idea of creating Coppe+Sid emerged a few years ago. We wanted to create something of an exceptional quality with no compromise for our optician friends. When Coppe+Sid was born five years ago, there was no business planning, just a passion to create beautiful eyewear with the best materials in the best factories possible. Handcrafted in Italy is at the heart of our collection, and we are always inspired by looking at the rich and colourful past. Whether it is an old movie, architecture, fashion or a beautiful classic car that inspires us, we try to bring that forward to relate to today.

 

"We love acetate - it has soul."
“We love acetate – it has soul.”

“We love acetate – it’s tactile and versatile – it has soul. We never work with mood boards or look at colours and think what is in this season. The “IN” season shape or colour is what we like to get away from as far as possible.We create modern classics, with no logo, made by the finest craftsmen. Our customers are people who appreciate quality and understand the artisanal work involved in producing Coppe+Sid. Our showroom in London has allowed us to work more closely with consumers and this is a great experience for us, to see customers and experience their feedback. We like to see the smile when they are fitted with a Coppe+Sid frame and hear the compliments! It is an absolute joy and an affirmation we are doing the right thing by pushing the boundaries when we create.

 

Coppe+Sid
Lisbon by Coppe+Sid – Cosmopolitan Eyewear

“In the last few years, we have seen a movement towards more artisanal craftsmanship – something of an old school production concept. At the same time, the new 3D printing is pushing the boundaries forward. It’s very interesting that on one hand we see a harking back to the old times, but also we see technologies developing eyewear that are looking to the future. Eyewear is an integral part of fashion – we look at iconic figures such as Michael Caine, John Lennon, Audrey Hepburn…can we imagine them without their glasses and sunglasses? Can we imagine Jack Nicholson without his sunnies? In relation to today’s world, specs are simply cool. Geek chic is here to stay. Glasses act as a face accessory – to hide – or to dress up and transform yourself. They are no longer just a pair of glasses. Consumers are aware of the powerful transformation the right pair of glasses have on the wearer.” www.coppeandsid.com JG

Photos: Exclusively for Eyestylist by Luca Santocono All Rights Reserved

 

 

Grant Krajecki – Grey Ant

Grey Ant’s designer Grant Krajecki talks to Eyestylist.com as six new Grey Ant sunglasses hit the stores. Based in NYC, Grey Ant is a trendsetting label that manufactures its sunglass designs in limited quantities. Grey Ant started out as a clothing label to which eyewear was added and eventually took over as a result of their resounding success.

What is your background? I have a background in fashion and costume. In 2006 I thought eyewear would be a good addition to our collection but had no idea things would end up this way. I designed two frames at the time – one being the ‘Status’ frame. It was a mash up of 1950’s and 1970’s Elton John’esque elements which still remains our most sought after model.

When did you launch Grey Ant? We launched in 1998. Natalie Levy became by business partner in 2004.

Like us you are obsessed with quality and individuality. Please comment and explain about the processes you use to make your frames.
Sometimes colors can inspire my designs and sometimes they are chosen afterwards. Once I send the factories the initial specs there are usually a few revisions before we nail it. We work with top class factories in Japan, Italy and China. We use Carl Zeiss lenses from Germany.

Grey Ant
Model Embassy by Grey Ant / Photo by Josh Wool
Bowtie by Grey Ant
Model Bowtie by Grey Ant / Photo by Josh Wool

We see you as young innovators in the world of eyewear, setting creative standards. Please expand on your direction and hopes/desires for the next years? I feel the men’s fashion market in particular has made some great leaps forward in what is acceptable in shapes and colors. We’re in a very eccentric state right now that hasn’t been seen since the early 80’s. As much as there’s a growing market for the turn of the century “vintage” aesthetic the avante garde has fueled itself into the unwearable. I love both of these views and choose to subtly unite these two worlds in my designs.  We plan on expanding our optical frames in the near future.

Is expansion the aim or does off the grid mean “hard to find”, unique and very small scale.
Since the market trickles down and not up we like to remain a very exclusive brand for now. I feel our brand speaks to a customer that understands and appreciates a delicate balance of classic and experimental. Kind of like Coltrane meets Joy Division.

Grey Ant
Public Light by Grey Ant
Incidental Habit by Grey Ant
Incidental Habit by Grey Ant

Are you an NYC label through and through or does your philosophy go beyond that? I think there’s a strong New York ingredient in Grey Ant which combines the uptown, downtown and underground elements.

Explain your collaborative work and video projects. We have just joined forces with Jeaneen Lund on a new video short which will be finished very soon. She has captured a very New York street scenario involving real life and fantasy with the backdrop of original music from Terminal Twilight. We are also very excited about working exclusively with Helmut Lang as their sole eyewear brand for their retail stores.
I’ve always admired the Helmut Lang brand since the early 90’s and would never have foreseen this opportunity to work with them. I have also been working with our Japanese factory for almost a year originating an exclusive component for our new collection. They will premier this September in our Paris showroom Paper Mache Tiger and Silmo. www.greyant.com

J.F. Rey

1st June 2014- J.F. Rey is synonymous with innovative frame creations and amazing colours. Designer Jean-François Rey tells the history of the family label to Eyestylist.

Could you please give us a brief history of the brand. “I am above everything else a French eyewear designer from the Jura region, the French eyewear capital. It was in a privileged family context that I acquired my know-how from my father and grandfather – two generations who specialized in frames. I was about 16 years old when I designed my first collection for the family company, respecting the tradition of French eyewear. So I can say that the famous “French Touch”  of J.F. Rey is coming from my family experience. After working in my father’s company, I collaborated for major labels in ready-to-wear fashion, including Agnès B., Issey Miyake and Marithé Francois Girbaud, before launching my own collections. In 1995, I created the company you know today in Marseille, in the south of France. I am the director of Bli-DPB (J.F. Rey and Boz) and Sli (Sky Eyes and Volte Face).”

Mediterranean Colours - JFRey Animals
Mediterranean Colours – J.F. Rey Animals

Colours in the collections are always beautiful – is this influenced by your Marseille location?  “J.F.Rey is recognized worldwide for its unique design signature, including unexpected colour combinations. This creative and aesthetic challenge is mainly in the hands of my wife Joëlle, Artistic Director. We find inspiration all around us: travels, paintings, fashion textiles, cultures etc. New and permanent inspirations make you feel alive and give you ideas for creation and design.” One of our secrets is also teamwork and the J.F. Rey philosophy.There are no limits between design and colour – on the contrary. J.F.Rey is a family story with a common passion that continues today in the way we work. Team spirit is very important to us, at each level of the work, and it contributes to the success of our collections. The J.F. Rey Creation Studio is composed of 5 designers, working on all the brands. Together, the designers develop close and positive relations. Sensibilities, experiences, and visions are different from each designer, and this makes the difference, a very constructive and efficient way of working.”

Colorbox Collection for Women by JFRey
Colorbox Collection for Women by J.F. Rey

Your collections include a variety of different materials. Are there any new materials you would like to use in future collections? “Each collection is the opportunity for a new creative and technical challenge. In ten years, we have succeeded in taking techniques to the limits and managing projects to fruition that we thought were impossible. The passion that characterizes our designer’s signature makes the difference. Challenges bring unexpected results that are very exciting for everybody. A new laser cutting and engraving unit allows us to engrave materials, and we can rejuvenate acetate and metal, and create amazing graphics at a touch. For the future, we are preparing surprises for our customers. And yes, a new material will be used. But “chut” for the moment…….”

“We like to surprise.” Nautilus by J.F. Rey

What do you think are the biggest challenges facing eyewear designers today? “The eyewear field is an attractive world for creative people. At the beginning of the adventure, eyewear design was only responding to medical requests. Along with other designers, we’ve introduced design dimension:eyewear for aesthetics, frames as a fashion accessory. This obviously has turned out to be the very core of our design projects. We always try to create trends, to preserve our difference, and our typical design signature. It’s a real opportunity to have the possibility to continue our passion, and bring it to the competitive market and eyewear evolutions. Our work is aimed at the final customers; to create surprise, to attract and bring happiness.” www.jfrey.fr JG

Photo of J.F. Rey and Joëlle by Luca Santocono exclusively for Eyestylist. All Rights Reserved.