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Collection 2020: re-edition of ‘favourite styles’ with elegant contemporary finish – a celebration of the sustainable label’s 10th Anniversary

One of eyewear’s innovative ‘treasures’, creative, pioneering, and committed to excellence in design, EOE Eyewear is celebrating 10 years in the optics business with inspirations in art and beautiful, wearable signature eyewear collectibles. Among the re-edition frames, each one updated with special nuances and nature inspired hues, are models Burträsk and Abisko – created in two special editions.
The EOE Eyewear brand started in 2010 when Erik and Emilia Lindmark were taking a snowmobile ride outside the small village of Ammarnas in northern Sweden. The white and softly rolling landscape gave birth to the idea of an eyewear brand that would combine inspiration from the barren nature of Lapland with the fastidious elegance so significant for Scandinavian design.
To mark the special Anniversary, EOE Eyewear has also been developing a special artistic collaboration. Finnish artist, Linda Linko has worked to translate some of the most evocative places and materials of their homeland which have inspired the EOE co-founders Erik and Emilia Lindmark throughout their first 10 years. Her work (above) will appear in packaging and cleaning cloths in 2020.

Burträsk is the cool cateye of the EOE Eyewear “family.” Inspired by Emilia’s grandpa, this dramatic feminine statement frame is now reissued in a new material, made entirely from waste products from inside the EOE Eyewear factory.

The light modified cat’s eye shape of the second Burträsk edition is a wonderfully creative interpretation of this dramatic shape, with a lightness achieved through the open sections above the lenses and the narrow semi-rimless structure of the smooth metal which frames the top rim.

Model Abisko is named after a village located north of the Arctic Circle, a place known for spectacular views of the aurora borealis. The newly updated aviator shape has a very fine chic profile and highlights the U-shape of the Lapponian Gate, a striking element of the local landscape. Produced in a wonderful trendy green tinted titanium, the new edition also has a graduated tinted lens, inspired by the colours of the Northern Lights.

Meanwhile the Abisko Round takes the concept further in an oval eye shape with a uniquely feminine yet minimal design. Inspiration for the subtle delicacy of the light pink-purple lens tone comes from the early morning hues of Lapland’s crisp winter skies.

“All of our frames are sustainably produced and fully recyclable and bio-degradable. EOE of today is considered a pioneer in sustainability. In 2019, we broke new ground when launching REGRIND, a concept which made us the first player in the global eyewear industry to produce new frames made from old ones.” – Emilia Lindmark, EOE Eyewear

For more information visit www.eoe-eyewear.com

Anything goes is the mantra for 2020 in the women’s sunglass collections. In Milan this weekend, blue skies brought out plenty of eyewear chic on the street outside the shows, and a pleasing breadth of designs to pair with outfits and accessories with pride, purpose and precision. Popular styles included the large square-ish tortoise frames, a variety of mini and maxi rimless styles, very large iconic visors, and a consistent fondness for the 1990s looks. Above: Outside the shows at Milan Fashion Week: Mandy Bork wears oversized visor / Fendi FW20. Photo: Gennaro D’Elia / Eyestylist

Vintage-infused styles were popular paired with miniature bags, and a predilection for boyfriend shirts and suits came dressed up with a variety of sunglass statements, from very feminine cat’s eyes to 90s micro “blackouts” which shield the eyes with purpose from the sun (and the cameras).

Fashion blogger “Mascarada Paris” wears quirky oversized sunglasses, a multi-colored top and super baggy boyfriend trousers. (Photo by Gennaro D’Elia/Eyestylist).

A good mix of classic eyewear or vintage-infused shapes in Milan suggests that anything really goes this season! See more of our photos from Milan, Italy on our Instagram page @eyestylistmagazine. Photography by Gennaro D’Elia exclusively for Eyestylist. All rights reserved.

…these colours were standing out…

The UK’s showcase destination for eyewear fashion, 100% Optical, took place last weekend, at the well-known trade venue ExCel in East London. This British trade event for the optics industry presents a cross-section of technical products with a slew of seminars, debates and educational lectures for optical retailers, alongside a broad eyewear fashion “overview” where big and small brands present their lines, side by side.

Among hundreds of different types of eyewear showing across the hall, the creativity, design focus and innovation of the frame industry comes through in the representation of independent labels at the fair; their presence was widened in the 2020 edition with the addition of a small shared section dedicated to emerging talent: Covrt Project (London), Nina Mûr (Madrid), Lunettes Alf (Paris), Lowercase (NYC) and Manu Torres Atelier (Galicia) were particular highlights for lovers of finely crafted, spectacles and sunglasses.

Above: Lowercase from NYC was one of the notable additions in an area dedicated to small labels and newcomers. Built out of a love for eyewear and an appreciation for craftsmanship, Lowercase was established in 2016 by Gerard Masci and Brian Vallario. The team founded the company “with a mission to once again localize the trade of eyewear to the US. Every pair of Lowercase frames is made in the Brooklyn workshop from start to finish….”

Key colours: Across the show, the freshest statement colours that popped up time and again were bright canary yellow, Pantone “colour of the year” classic blue, and light purple/lilac – with several very pale interpretations of lilac through to pastel pink. The Alium collection by FACE A FACE (above) which combines extremely well aligned technical properties for comfort and longevity offered a mix of vibrant, on-trend colorations with a particularly stunning intensity. www.faceaface-paris.com

Nina Mûr from Madrid has a consistent and broad range of eyewear concepts – some created as collaborations. The label is focused on good quality and distinctive design and produces its collections in innovative and sustainable materials – predominantly wood with an artistic palette of tasteful, quality colour finishes. www.ninamur.com

The colorations at British label Kirk & Kirk are particularly eye-catching in the Centena collection, their unique acrylic line. Centena has some new “matt additions” shown at 100% for the first time and reported here: www.eyestylist.com/2020/01/kirk-kirk-centena-2/ – www.kirkandkirk.com

The French label Morel was also exhibiting at 100% this year. Morel’s expertise in minimal styling takes a new aesthetic twist with pretty seasonal colours and two-tone ideas in the S/S range. The hexagonal shaping of Morel model 30182L combines with the bold graduated transparent shade of blue, and a delicate soft pink, perfect for a lighter look for Spring. Find out more at www.morel-france.com

The annual RCA competition was won by Ely Yili Cao, Womenswear (Millinery) for her piece entitled ‘Your sight, sound and smell, my love.’ 100% Optical will take place at Excel London in 2021 from 23rd to 25th January 2021. For details visit www.100percentoptical.com. Feature written by Clodagh Norton exclusively for Eyestylist.com.