Intuitive colour: Folc Eyewear

Barcelona-based designer Marta Llinares Perez of Folc Eyewear has a particularly beautiful mood-enhancing glasses colour palette for the months ahead

Seasonal colours for Spring are already on our Eyestylist horizons as winter sets in! And with the intense situation of recent months, a move toward calm, positive, tranquil colours looks set to be an immediately appealing, essential stimulus for good energy and optimism in 2021.

Folc Eyewear’s (Barcelona) new imagery struck a chord with our editorial team. The colour palette of the collection – which features striking, bevelled architectural acetate shapes, some with an oversized design and ‘sculpted’ finish – includes light tones of aqua and touches of blue as well as deeper forest green hues and delightful transparent cantaloupe or rose. Above: model Roundy – glasses colour – aqua mix by Folc Eyewear

Folc Eyewear – model Lizy green combo – with a deep red temple tone

These tones, against a fresh and stimulating backdrop + styling focusing on details in coral, aqua mint and soft neutrals were instantly representative of a definitive trend toward a softness and lightness in the new collections, paving the way for a new vibrancy and visual purity that calls for simple, flattering tones that we can easily enjoy to wear.

Folc Eyewear – model Roundy – aqua mix – transparent and delicate on the skin

Folc Eyewear is based in Barcelona, Spain and their chic artisan collection is now available in fine optical boutiques including DM Optics (Spain), Optica Girona (Spain), Auerbach & Steele (UK), and Blick Brillen (Rotterdam). For more details and to see the collection online visit: www.folc-eyewear.com Folc’s new campaign (images above) was shot by Edu Garcia Martin.

Folc Eyewear is one of the featured brands in the new Eyestylist ‘trend bulletin’ – the first of which highlights sophisticated nature-inspired colours in the independent collections 2020/21. To access the free bulletin, sign up on the link: http://eepurl.com/hkkXlv

Emerging label: Shelter

Elegant, eco-friendly, and made-in-France

Luxurious, design-focused and crafted in the Jura, the team behind up-and-coming eco brand Shelter says their passion is creativity and working with natural wood.

The main collection – Renaissance, featuring compressed wood layers and metal, is based around an intense 2-year development for a patent. “The frames are light, thin yet flexible and strong,” Amicie de Bouteiller told Eyestylist in an interview this week. “We developed them making sure that the lenses can easily be placed in the frame. The Smartwood patent is in the glue and the technique we have developed for compressing the thin layers of wood.” Above: model Gabrielle by Shelter worn by Agnès.

Andrea in the Renaissance collection by Shelter

A second collection, Douce France, which takes as its reference from the beauty of the French forests, features bio-acetate with the essence and “feeling” of different types of French wood, a choice which includes palm, spruce, walnut burl and crab apple. The materials in this line are exclusively recycled or recyclable.

Jean in the Renaissance collection by Shelter

Making their first appearance at Silmo, the Paris optical fair, in 2018, Shelter who are based in Cran Gevrier, Annecy exhibited at the recent Silmo Hors Les Murs, this year’s “substitute road show” event which opened in Paris in Jardin des Tuileries in October.

Gabin in walnut burl from the Douce France collection by Shelter

The brand’s commitment to sustainable values and eco-friendly production is manifested in many ways from the selection of materials – which includes upcycled wood sheets from the French specialists Marotte – and a commitment to a philosophy of “less is more”: “for each new frame, we attach a real importance to not being wasteful in the use of the primary material.” Find out more at: www.shelter-manufacture.com 

Vanessa Harrington + Ann-Margret Kearney

FRAME CHAIN – The pain of misplacing your favourite pair of glasses is something we can all relate to, Annie and Vanessa – the founders of FRAME CHAIN, are no different. It was after losing countless pairs of designer sunglasses that the epiphany of FRAME CHAIN came to light; not only an efficient and aesthetic solution to an everyday problem, but one that doubles as a high-quality piece of glamorous jewellery. This brand has given a resurgence to the glasses chain I once knew to be a “grandma staple” – now spotted on catwalks from Gucci to Chanel, and available across luxury department stores and retail outlets worldwide. 

I would love to know a little bit about the founders of FRAME CHAIN, could you tell us a little about how you two came together? Annie: My path wasn’t really linear, I was obsessed with the entertainment industry for most of my life – a failed professional singer/dancer, so, I headed into marketing in the music and film industry. That was in-spite of studying biology, chemistry and maths beforehand – I wanted to be a surgeon at one point and a lawyer at another. It was my marketing degree that really kept me interested, though. I met Vanessa when I was working temporarily at Oasis – I had fallen up an escalator with a tray of cupcakes, and she was the designated first aid / Visual Merchandising extraordinaire. I consulted in a number of jobs – always in industries facing huge change; I was at Nokia and Microsoft before going to LOEWE. I have almost always had another job as well as FRAME CHAIN, topping up with consulting gigs along the way.

Vanessa: I started off by studying textiles at Loughborough University, as part of my degree I decided to do a year in industry working for a print fashion studio in London – here, I fell in-love with fashion and interior design. After I graduated I dabbled in different areas in the industry, which enabled me to set up my own business in interior styling. I met Annie when I worked in Visual Merchandising and I thought “Oh my life who is this girl?” – the rest is history, she is the best business partner and friend in the world. Above: Vanessa (left) and Annie (right) of FRAME CHAIN, London outside a FRAME CHAIN event at Cutler & Gross

FRAME CHAIN: a solution for your mask

Why do you think glasses chains, which are obviously a necessity to many of us, disappeared in the first place? We always say they didn’t really disappear – they just became less popular – along with trends like MC hammer pants, mullets, stone wash denim, smiley T’s or kick flares. Then, like all good things – they come back eventually; with the help of some tireless plugging, a little bit of luck and a lot of hard work.

Until recent years glasses chains were seen as something only grandmothers wore – my grandma wore fabulous gold chain ones and some with tiny freshwater pearls – I would kill for them now; what do you think enabled the resurgence of glasses chains as a popular ‘trendy’ accessory?  We love this question – go Grandma! There are all kinds of theories about how trends start, and now there is social media to add to the mix; how many people carry a smartphone in their pocket? That brings with it an inevitable shift of behaviour and constant communication, plus there is also a complete democratisation of retail with ecommerce. Before things like Shopify or Instagram we had to solely rely on the taste levels of buyers to add products to a store – so the momentum was strained – now people can build a ‘direct to consumer’ brand in a matter of weeks. We were lucky that the independent eyewear business seemed to kick off around the same time we got started; people generally wanted to consume differently and independent eyewear brands became a much more visible thing. We found people who understood what we were doing and began to grow day by day, chain by chain, customer by customer…we restricted access and focused on fashion accounts. I think we really hit momentum when Browns and Matchesfashion approached us, then, about 2 years ago – Gucci, Chanel, and Berluti were just a few of the brands beginning to push glasses chains down the runway. Brands like those highly validate a trend indeed, now everyone – Gentle Monster, Kaleos and Linda Farrow are echoing what we have created.

FRAME CHAIN: A solution for your eyewear

One thing I find particularly interesting with FRAME CHAIN is the ability to use the glasses chain as jewellery; are the chains utilised more as jewellery or as chains? Annie: Our concept was to create a chain that could double as jewellery with 100% true equal use. Vanessa was a jewellery designer and really insisted on this feature as she didn’t wear glasses, even now she rarely even wears them; she really saw it as something else. I wanted something practical that looked good – Vanessa gave it a beautiful spin and a big point of difference from the very beginning. Judging from what we see on social and in the street, it’s probably 50/50 in terms of how our chains are worn.

The new VINTAGE DISCO collection is fabulous – it seems to encapsulate everything the young people are craving across the world right now; dancing, glamour, getting dolled up and having a good time. Was the inspiration for this collection ignited pre or post pandemic? Also, if you could dress as though you were from only one era of style, what would it be and why? Annie: I love this question. Without fail, it would be the 70’s for me; disco, denim, glam, slogan t-shirts, platforms, sequins, sexy, casual, feminine, suits – oh god I could go on! The inspiration was pre-pandemic, we plan our collections about a year in advance. The original idea was to wear these on a dance floor, so now that isn’t possible, it’s become more about having a little slice of that ‘disco’ mood even if the ‘disco’ itself is absent – a reason to celebrate.

Vanessa: Oh how exciting, I like this game; for me, my favourite era style-wise would be the 1920’s – I love the embellishment and pure decadence.

A solution for your mobile phone: new at FRAME CHAIN this season, MAXSIE and MINI phone chains

In light of the pandemic, the trend of face masks has erupted globally, has FRAME CHAIN joined in with this evolving fashion niche? Well of course – we are in it! We started showing masks on chains almost from the very beginning; all of our chains can be used as a mask chain. We also give reusable masks away for free with every purchase on the web – we are cooking up some other plans, but we can tell you about them later.

What accessories, other than FRAME CHAINS of course, can’t you leave the house without? Annie: I am generally wearing at least two FRAME CHAINS – one for reading glasses, one for sunnies and probably one or two as necklaces. I always wear my diamond ring that was a gift from my parents for my 21st, Manolo Blahnik heels, a LOEWE or Bottega Venetta Handbag and a spritz of BYREDO fragrance. Vanessa: I can’t leave the house without my rings that I have collected over the years, most as gifts from my parents, and at the moment – my mask, of course – with my FRAME CHAIN attached to it!

FRAME CHAIN has become such a well established brand – appearing in most of the major department stores across the UK, as well as across Europe and beyond; what can we expect next? Thank you for saying this – we still feel like we are building and growing – yet there is still so much to do. We do have more exciting new products in the pipeline for next year. We will let you know when we are ready to share!

FRAME CHAIN is a brand founded by two brilliantly diverse and creative women, and their innovative, stylish product range is a testament to them; with such a rapidly evolving brand, on the forefront of a trend that seems to be emerging more prominently in the catalogues of every major brand – I can’t wait to see what comes next for Vanessa, Annie and of course – FRAME CHAIN. Shop the FRAME CHAIN styles online at www.framechain.co.uk  Interview by Victoria G. L. Brunton exclusively for Eyestylist.com

Eyeglass styles 2020: Paradigm

In homage to the scholarly, distinguished appeal of eyeglass styles of the 1950s, new model 20-22 by Paradigm, part of a grouping of frames from this independent label, offers eye-catching eyewear chic in interesting, contemporary colours. Above: model wears 20-22 by Paradigm. The frame is one of four new optical styles and four new sunglasses from the brand – designed to complement a wide range of faces

Paradigm 20-22, a winter launch at Kenmark Eyewear – pictured in “umber”

The smart shape of 20-22 uses a popular metal/acetate combination construction successfully incorporating vintage lines and modern colours of sky, grey, and umber.

Paradigm sunglasses 20-61

Paradigm’s focus on comfort, wearability, flattering shapes and predominantly light translucent colours is further enhanced in this series by delightful new detailing and something unexpected, particularly in the sunglass releases where playful tricks with acetate inserts and strong shapes are beautifully articulated. Our current favourite? This reimagined aviator (20-61) in the sunglasses series (it is also offered as an optical), a style which boasts a classically shaped lens enhanced by  unusual acetate edging for a special style-driven statement. Find out more about Paradigm at https://www.eyestylist.com/2020/09/paradigm-emerging-trends-vintage-inspo/ www.kenmarkeyewear.com

Something for the weekend: theo

theo Lavalands “hot vs. cold” – geologic-inspired designs, in daring colours

Inspired by the raw encounters of the forces of nature – hot lava and cool seawater – and the creation of unique volcanic islands, a new series by theo pushes the boundaries of eyewear creativity for the new season – as we’d expect – with stark contrasts in materials and powerful somewhat awe-inspiring colour choices. The five frames – named after well-known volcanic islands – Santorini (Italy), Maui (Hawaii), Flores (Indonesia), Karukera (Guadeloupe) and Aogashima (Japan) combine warm acetate and cool steel, with contrasting angles, smooth surfaces and strong, exhilarating shapes – all in their own way daring, idiosyncratic and spectacularly dramatic. Above: model Karukera by theo in the Lavalands collection – an iconic round shape in the series.

Model Aogashima by theo © 2020 copyright protected Artworks,
Photography & Graphic Design!

Each model is available in eight contrasting colours and materials, with highlights including fiery tones of yellow and orange and signature theo colours of bright blue, cool “ash” grey and hot pink. The line is one of three new collections themed under the motto “theo goes upstream” – promising an injection of absolute uniqueness and personal style – in pure design that goes far beyond its functional purpose. Access more visuals and further details on Lavalands at theo’s website – www.theo.be

Mykita Lite: essentials for the season

Mykita’s edit in the Lite collection for autumn/winter points to timeless qualities in classic eyewear shapes and essential technical precision to create frames that are easy-to-wear while imbued with a stylish spirit for today. The models are strong yet understated, and come in predominantly natural tones, to complete the autumn wardrobe, metallics and neutrals such as dark brown, mocca and raw green for lenses. Above: Mykita Lite Jul – a lightweight stainless steel frame with slender acetate details – image from the 2020 campaign shot by Mark Borthwick for Mykita.

Paulson from the Mykita Lite collection, combining stainless steel + acetate

The classic panto shape model Paulson is offered both as an ophthalmic frame or sunglass style. For sunglasses, the tinted lenses of the Lite collection have anti-reflective coatings on the reverse side and total protection from UVA and UVB rays as well as protection from glare.

Flemming in the Mykita Lite collection – pictured in glossy gold

Round shape Flemming is a wonderful balance of comfort and lightness, with a simple construction and fine lines, and it comes in metallics such as gold or silver as well as black or navy. The frame is one of those classic designs that reflects an iconic look of the past in a union with modern manufacturing. Mykita Lite frames are defined by their smooth contemporary silhouettes and pure constructions and are made exclusively in Berlin, Germany at the Mykita Haus (Kreuzberg).  Find out more at www.mykita.com

Colour edit: Gunn by Erker’s

This season, conversations around colour and colour directions for autumn/winter into 2021 point to a need for versatility and optimism, with tones that are pretty, soft, flattering and enjoyable to wear appearing alongside the statement-making bright tones with a more fashion focused appeal. And with that in eyewear comes a reinvention of the classics – with crystal doing well – particularly those with a gentle infusion of colour such as lilac or pink, as well as those welcome autumn/winter tones which add warmth to winter complexions and flatter natural tones of the skin.

A frame like Gunn at Erker’s, the Saint Louis framemakers – shows that the same shape – in its different colorways – adapts to different requirements. This is a cat eye frame with a classic acetate front combined with stainless steel temples offered in four colours. The burgundy (above) with gold finished temples is what we’d call an ideal classic for the winter months, a confident colour that also has the ability to flatter skin colours indoors (rainy days) and outdoors in the months when there is less natural sun light.

Gunn by Erker’s – delicate pink infused crystal

The delicate crystal version (above) – an altogether different look – is equally sought after as a style statement this season, paired with gold metal accents which add a stylish contemporary elegance to this unpretentious easy-to-wear design. Gunn also comes in classic black, a very easy choice with a distinguished effect or a ‘patterned’ navy – in line with this year’s flattering and reassuring Classic Blue – the tone that Pantone voted in as colour of the year. For more frame styles at Erker’s, visit the brand directly online at https://erkers1879.com/products/gunn-1

Handmade in Italy: Essedue 8c

Handmade eyewear has an instant allure, and the Italian independent labels producing artisan collections of high calibre continue to show their magical creativity and commitment to tradition, even in these harshly competitive and difficult “Covid” times.

One of the new models at the Italian label Essedue – the 8c – combines the classic inspiration of a cat’s eye shape with a beautiful sinuous style derived from looking at flowers in their natural setting. Made in a substantial Mazzucchelli 1849 acetate, the small family-owned Essedue factory (located in Irpinia near Naples) has become one of Italy’s best kept secrets in eyewear production, creating designs born out of love for craftsmanship and a passion for authentic Italian elegance and  individuality in style. The frames carefully balance comfort and design, with attention to details and small inserts of colour on the frame front and temple ends, defining a special and uniquely crafted character. Each frame has a small red ‘logo design’ on the inside of the temple tip, a signature of the brand and a sign of authenticity and style finesse.

Essedue 8c – the new cat’s eye style from the Italian label

To see more new styles and visit the online shop visit www.esseduesunglasses.com. To see our top 10 frames of the month visit Eyestylist.com on Pinterest.

 

Lunettes Alf: through trends and time

Ageless beauty meets timeless design in new portrait imagery by Dorian Prost for Lunettes Alf

The new campaign from Lunettes Alf, rolling out in the months to come, expresses the modern versatility of the French artisan label, and its sober minimalistic style, inspired by iconic glasses of the 1920s and subsequent eras, with particular fondness for the 50s, 60s and 70s. Delicate yet powerful, ageless and uncluttered, the collection by Alf promises elevated finesse through primary materials – refined hand polished Japanese acetate combined with photochromic mineral glass lenses, and for the cord and case, natural leather. Above: Bernard Fouquet wears model h19.01, the optical version of Alf’s e18.01, an elegant, classic round spectacle design. Photography by Dorian Prost

a20.02 by Lunettes Alf worn by Maeva Prigent

Model a20.02 is a reinterpretation of a frame created by the Italian ‘salute pubblica‘ (National Health system) in the 1960s. The rectangular design and strong shaping of the bridge is reminiscent of Marcello Mastroianni’s eyewear style in Fellini’s great cinematic works. The frame is well suited to men and women and an oval face shape and comes in a retro-inspired variety of colours which include clear crystal, dark tortoise and black.

a20.02 by Lunettes ALF worn by Bart Alalof

Lunettes Alf – and their artisan eyewear collection 20/21 was created by brothers Germain and Alexis Bouchara in 2018 and has quickly become available at some of the world’s finest optical boutiques including Kitschenberg (Munich), Frank Lo (Rome) and Opta (Paris). To find out more about the latest additions in the Lunettes Alf collection visit their website at www.lunettes-alf.com

The Purists Club, Vietnam

New interior at The Purists Club in Ho Chi Minh City champions luxury and handcrafted eyewear design

Niche accessories specialists The Purists Club in Vietnam have renovated their Ho Chi Minh boutique to add “exclusivity and a niche environment” for the presentation of its extensive luxury eyewear brands. Currently The Purists Club own two stores (in Hanoi and Ho Chi Minh City) and stock a selection of global eyewear brands including Kuboraum, Tavat Eyewear, Rigards, Chrome Hearts and Matsuda.

Vietnam – new interior at The Purists Club

Created as a space to welcome their dearest customers and friends, with a warm and engaging atmosphere to bring people together, the new interior space has a vintage-inspired design concept. “We found a vintage boutique style is ideal to connect people together,” said Tung Duy Nguyen, “a style that evokes nostalgia, and that has a lasting quality in a world that gradually becomes flashy…people can feel at home here, sitting and talking to strangers like members of their family, and sharing stories with each other.”

Asked about the Vietnamese market, Nguyen told Eyestylist that customers in Vietnam today are loyal to brands, they are well informed and open to what is new and different. “In our city we have around 10-20 ’boutique’ fashion and style stores, stocking big brands as well as niche quality labels like NYC perfumery, Le Labo Lab.” At The Purists Club, customers can order a made-to-measure suit as well as selecting eyewear or a watch. “This means that we have customers who engage and visit more than 3 times for a fitting; they therefore have an excellent chance to have a closer look at our eyewear collections and learn about craftsmanship and the work that goes into a pair of our bespoke horn frames. By offering these services together, we have created a dynamic and lively atelier environment in our city; the customer feels comfortable and enjoys the time they share with us, and this means they are happy to spend time with us and pay us visits when they want, irrespective of their product needs.”

The new store – operated by Hai Au Tran, with Tung Duy Nguyen, is located at Villa 37 Xuan Thuy, Thao Dien ward, District 2, Ho Chi Minh City. www.thepuristsclub.com

3D printed + steel: Gotti Switzerland Dimension LITE

Combining materials with expertise

Gotti Switzerland’s economy of style and focus on the minimal aesthetic takes a new leap forward in the Dimension LITE collection and the combination of two outstanding materials, 3D printed Polyamide and filigree stainless steel. Above: Pasha – one of the  three styles (the others are Pata and Pine) which make up the new Gotti Dimension series combining Sandvik stainless steel with a 3D printed Polyamide front – made in Switzerland.

Pata by Gotti Switzerland in colour ‘stone’ – a modern hexagon shape

The frame designs in the LITE line, such as Pata above, use a screwless hinge which attaches to the polyamide element with a click and offers stability and strength in a design that comes in a wide selection of interesting organic tones, from natural elemental colours such as stone (above) and slate, to fruit or plant-inspired hues of berry or moss.

Gotti’s Dimension collection is a tour de force of 3D printed design and performance, with a highly studied approach to comfort as well as finish and details such as matte surfaces with a distinctive velvety look. For more details about the stylish and sleek Dimension LITE collection, visit www.gotti.ch

Highlighted brand: Reflect Eyewear, London

Thomas Farrow Tomson wrote to us about unique sunglasses brands for a younger age group, from around 16. There began a project to identify specific collections, more unusual and unique styles, and an opportunity to highlight those frames and their details and benefits to reach the 16-25 age group wishing for fashion with an ethos of style, comfort and originality.

Reflect Eyewear, from London combines a love for hand-finished Italian craftsmanship and distinctive gender-neutral shapes and colours made for all ages, without using conspicuous logos and leaving the design and overall look to speak for itself. Their appeal for the young wearer and this particular audience is the combination of design, quality and price – at £179 sterling (online) they are affordable and similarly priced to mass-produced “famous” fashion eyewear brands.

Above: Thomas wears AF11 Unique by Reflect Eyewear, an Italian acetate sunglass style with Carl Zeiss Vision sun lenses – “As many of my close friends know, I have strong feelings about being myself and showing who I am. You can do this even through the expression and style of your glasses….” Thomas Farrow Tomson – photography by @suede_baby

The AF13 by Reflect (above and below) has a thick Mazzucchelli (Italian made) acetate frame fitted with Carl Zeiss Vision sunlenses for high-quality UV protection. The squareish bold eye shape of the front mixes corners and curves which complement the contours of the face.

Reflect model AF8

Model AF8 in clear pink has a downward curve in the top bar and matching crystal pink infused frame and lens, a look that is back with a vengeance for trans-seasonal wear.

About the brand – the London-based brand Reflect Eyewear was founded by Andrea Pisano and Francesco del Garda two years ago. Their aim was to create a high-quality line of glasses, produced in Italy with timeless yet innovative designs that could appeal to an audience who seeks a distinctive and unique style. The brand first launched its models at Sonar, the electronic music festival in Barcelona. Later in June 2019, to mark the launch of the ‘Colour’ collection Reflect Eyewear presented an installation with elements of wood and mirrors at the luxury designer store LABOUTIK during London Fashion Week.

Photography by @suede_baby. Model – Thomas Farrow Tomson @thomasfarrowtomson – for Eyestylist.com. Eyewear by Reflect Eyewear – www.reflect-eyewear.com – For enquiries about product placements and working with our UK-based team of photographers and models, please contact [email protected]

French chic at Volte Face Paris

Virtual products showcase Volte Face, from French design house JF Rey, is synonymous with a classic offbeat style. The label introduces new exciting silhouettes for the season, infused by a free and powerful femininity of spirit. Shapes and details alongside exclusive colorations come with patterned materials in unexpected transparencies and finely finished mix-and-match tones. Above: model OHM in the Volte Face line: the frame is inspired by the Art Deco movement

Ofelie by Volte Face

Innovative light effects, hidden details and sculpted volumes are characteristics of the new frames. Model Ofelie is representative of the combination styles in metal and acetate. A narrow metal bar in two colours defines the brow line and complements the acetate colorations.

 

 

Ola by Volte Face

The handmade classic shapes of Ola (above) and Onyx (below) are paired with a pretty textured-look acetate informed by the iconic technical folds of couture pieces by Issey Miyake. The material is delicately sculpted using a sharp milling technique giving the frames exceptional shine and artistic qualities playing with reflection.

 

Onyx by Volte Face
The designs reflect a Parisian elegance, with creative, multi-colored proposals which give the line its wearable, modern aesthetic.
Product: Ola, Onyx, Ohm and Ofelie Brand: Volte Face at JF Rey Website: https://www.jfrey.fr/volte-face/ Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

S. R. Gopal Rao Opticians, Bangalore, India

A boutique independent retail chain with 85 years in optics

An optician with an impressive heritage, S. R. Gopal Rao is a family business founded in 1936 and passed down through generations. Since 1982, the business, which remains in the same location on N.R.Road since it was opened in 1936, is directed by Hemanth and Uma Manay and focuses on an ever expanding range of high class and luxury eyewear collections, always presented in respect of the original philosophy of the family, with strict principles of trust and care.

“Dedication to accuracy, focus on customer needs and a holistic approach to the purchase of prescription spectacles, lenses, sunglasses and other eye-wear accessories…”

Waiting area at the famous Bangalore store: the history of S. R. Gopal Rao is outlined for visitors and clients to read

Today the stores in the chain sell a wide range of eyewear collections which include independent collections from Cutler and Gross, LINDBERG, Silhouette and Maui Jim.

“India is a large country with people from all walks of life, varied personalities and levels of exposure,” stated Hemanth Manay- CEO, S.R.Gopal Rao Opticians & Optometrists, when we asked about the desirability of independent collections in India. “Some prefer sleek, minimalist frames like LINDBERG, others choose thick, statement eyepieces like Cutler and Gross. There are many who believe in buying eyewear with a purpose and that’s where brands like Modo eyewear come in. While LINDBERG is well known in India since it has had its presence in the country for over 15 years, other brands are yet to make a mark.”

Asked about their experiences in the pandemic at the present time, the team told us that they have adapted their stores to meet safety/hygiene requirements and increased phone and online communications to ensure those who cannot visit are well served from the comfort of their home.

The S. R. Gopal Rao Opticians flagship store is located on N.R.Road. A second store is open on Jayanagar & Residency Road and a third in Jayanagar (Bangalore). Find out more: https://www.srgopalrao.co/

Blackfin: titanium edge

Virtual products showcase Titanium models Hoover, Greenport and Crosby are among a selection of products announced this month at the Italian label Blackfin. The frames represent a new offer for the Autumn/Winter 20/21 season comprising 10 styles – seven in the Blackfin One line and three featured shapes in the Razor line. Above: Blackfin’s Timeless Memories campaign in 2020, shot on location at The Great Cretto, in Southern Italy

Model Hoover by Blackfin – distinguished titanium design

Model Hoover features large rims, and a lively colour palette of bold, fresh colour combinations. Find the frame in dark blue/Venetian red, metallic bright blue/matte black, blue/glossy silver (above) and a smart classic black with gunmetal grey/glossy silver.

Model Greenport by Blackfin: for those who love a minimal metal style

A squared frame in matte or metal pastel colours (they include gunmetal grey + metallic bright blue/matte black) Greenport is part of the Razor collection of streamlined 1mm thick titanium designs. The shapes are informed by distinctive retro traits.

Model Crosby by Blackfin: statement style

In the Blackfin One line, model Crosby is a large round panto with a thick front rim. The colour choices are typical of Blackfin’s Italian styling. The expressive combinations of gunmetal grey/metallic bright blue, dark graphite blue/matte red and army green/mauve green are particularly eye-catching.

Products: Crosby, Hoover, Greenport Brand: Blackfin Website: www.blackfin.eu Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

Fleye Copenhagen: Elements of Art

Virtual products showcase From the Elements of Art collection by the Danish label, models Hilaro and Marianna are testimony to the company’s fondness for the arts, translated into wearable designs with a clear focus on exceptional detail.

“Elements of Art” is a tribute to the Danish museum; Thorvaldsens Museum – the first of its kind in Denmark. The characteristic museum was built to exhibit the work of the sculptor Bertel Thorvaldsen (1770-1844) and offers outstanding experiences in art and archictecture – where brightly colored walls, richly decorated ceilings and mosaic floors are a backdrop for Bertel Thorvaldsen’s marble and plaster sculptures, capsuled by the high-seated light. Above: Model Hilaro by Fleye Copenhagen

Model Hilaro by Fleye Copenhagen in pure white: the semi-rimless frame has a light, slim almost floating silhouette

A trip to Thorvaldsens Museum led to the inspiration process the collection, leading the design team to experiment with molding, reflecting the preliminary process of creating the marble sculptures, and putting it into a present-day context. Rather than molding in clay and cast, the designers began creating soap in various forms, colours and patterns from Thorvaldsens Museum. The geometric blocks of soap were stacked on top of each other, creating art sculptures and visions for the frame designs.

The graphic art sculptures inspired the designs in the “Elements of Art” collection. Solid block colours and intriguing patterns from the museum have been directly transferred to new colorways and engravings in the eyewear designs, as well as patterns and transparency created by light reflections.

Marianna: Elements of Art by Fleye Copenhagen – complex study and research led to a collection inspired by the Danish museum, Thorvaldsens Museum
Marianna by Fleye Copenhagen: in ‘stone brown spotted’
Products: Marianna and Hilaro from the Elements of Art Collection Brand: Fleye Copenhagen Website: https://fleye.dk Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

Diffuser Tokyo: an expanding collection

Virtual products showcaseDiffuser Tokyo offers a growing collection of very high quality well finished eyewear accessories, designed for the stylish man, and incorporating high quality leathers and textiles. In their cases range, the autumn sees the arrival of new colours for the best-selling Horween leather eyewear case. Horween is a long-established tanner in Chicago, Illinois, USA. The quality of the leather means that it is flexible, tough and aesthetically elegant its its finish – the company uses unique technologies and oil impregnated during tanning produce the stylish and soft finish – as well as unique leather colours.

Diffuser Tokyo –  new hard case in red

This traditional hard case, with a small popper fastening, is lined with good-quality Japanese pigskin leather with excellent durability. This means that the product will age gradually acquiring a unique elegance and character over time.

Diffuser Tokyo : the new military inspired glasses holders

The new glasses-holder has a military-infused design.The cord is an original linen cord produced in Fukui Prefecture, Japan. Fukui Prefecture is famous for its location in Sabae City, where glasses are produced; the district also has a flourishing textile industry due to its humid climate. The high-quality linen is functional and durable with a pleasant feel. Diffuser Tokyo products are available to buy direct from their website.

Product: Glasses holders and leather cases Brand: Diffuser Tokyo Website: www.diffuser-tokyo.com Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new trendsetting avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details about taking part, email [email protected].

Falvin Eyewear: contemporary, luxury style

Virtual products showcase: Birgitte Falvin’s creative concepts in modern luxury eyewear design extend to the new titanium models – Arctic and Equator, two lightweight sunglasses with harmonious colours and finishes.

In typical Danish style, the unisex model Arctic balances a minimal titanium structure with a two-tone colour scheme conceived to flatter and enhance skin tones – choose from Falvin’s signature eye-catching bright matt fire opal with matt rose gold to a more demure yet modern matt onyx combined with sophisticated mat black gold. Above: the innovative styles from Falvin, in a shoot by Danish photographer Henrik Adamsen featuring Marina Ohm (@marinaohm) and Patrycja Walczak (@patrycja.walczak).

Arctic by Falvin Eyewear: inspired by Danish architectural innovation

The hexagonal shape of the Arctic is informed by The Crystal, an environmentally friendly extension of Nykredit headquarters at the Kalvebod Brygge waterfront in Copenhagen.

 

Equator by Falvin Eyewear: cutting-edge design in titanium – made in Japan
The Equator model has a delicate oval eye shape, with a small “opening” in the upper corners. Colours are equally sophisticated, with choices which include matt fire opal with matt rose gold or matt topas with matt 24 carat gold.
All of Falvin’s premium designs can be decorated with luxurious diamond settings; Falvin works with a highly skilled Danish jeweller and offers this bespoke service for those customers who wish to personalise their frame with that extra special touch. Falvin shows at the Hall of Frames trade fair, Zurich on 13th/14th September 2020.
Since the start of lockdown, Falvin has created an online showroom, by appointment, to give their customers a privileged view of their stylish collection, from the comfort of their own home or office space. Please use the email following to arrange an appointment. Product: Arctic and Equator Brand: Falvin Eyewear (Denmark) Website: www.falvineyewear.com Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

Ferilli Eyewear: Italian flair, sustainable materials

Virtual products showcase: The first brand of eyewear to produce a dedicated sustainable collection made from locally sourced prickly pear fibre and other sustainable materials such as olive wood and ebony, the young up-and-coming eco-conscious label Ferilli Eyewear successfully combines refined style and keen pricing in frames designed with a conscience, made to the strictest quality standards in Italy.

Their new line – “Aéras” ( “air” in Greek), is composed of six new unisex models inspired by the beautiful villages of Puglia in Southern Italy – with names such as Ostuni, Castro, Leuca and Porto Badisco. In this line, the focus was to “lighten the silhouette of the frame and highlight the Italian design, the lightweight quality and artisanal precision of the details.”

Ferilli Eyewear: the Aéras collection combines lightweight 100% sustainable materials and stylish Italian design

The prickly pear cactus has become increasingly desirable in recent years and as well as having health properties – it is popular in skincare and as a supplement for healthy hair – it  is even being studied for the production of earth-friendly plastic. In the Ferilli Eyewear collection, the patterned finish of the natural material creates a unique and eye-catching element for the fronts of the sunglasses.

Ferilli Eyewear: close-up of the unique patterning of the material, applied on birch wood in layers and covered with an eco-friendly resin

Trained as an optician, founder Cristiano Ferilli was born in Lecce in Puglia and has a special fondness for the region and its beautiful landscape. His eyewear collection uses the raw material, Sikalindi from the prickly pear cactus. The fibre needed for the sunglass production is obtained by a patented and completely eco-friendly method of dehydration without the use of pollutants.

Ferilli Eyewear; the sunglass styles are fitted with UV protective lenses in graduated, bright or more subtle and neutral tones

Ferilli Eyewear won “Best Ecological Sunglasses of the Year” in 2019 at the Monaco International Optics Trophies – the title “Maker of Merit” at the Maker Faire Rome (2019) – and was selected among the best young Italian designers in the “Showcase” – AltaRoma – Rome (2020).

Product: Aéras Collection Brand: Ferilli Eyewear Website: https://en.ferillieyewear.com Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

 

JF Rey: dynamic and experimental design

Virtual products showcase: JF Rey’s dynamic, upbeat and experimental collections see new entries for autumn, with highlights including architecturally-informed designs, an interesting submarine inspired concept and more 3D spectacle shapes inspired by the amazing natural complexity and design of the structure of a shell. Above: the Shell concept is created in stainless steel – the colours are applied by hand. Photography: Ulrich Hartmann

Model NAUTINEW 0000: JF Rey

This concept is informed by the Nautilus submarine: its cutting-edge technology and high-tech engineering are a subtle reference to the portholes scanning the depths of the sea. Its complex shape results from a technical 3D-printing process, with a stainless-steel and nylon combination on the front and both side shells of the frame, while playing graphic contrast rectangle/round shape. The creative process is based on seeking out quality and unique lightness in materials along with excellence and functionality in the design. Black colour and soft matt finishing on the front strengthen the assertive and bold allure of the model. A contemporary and distinctive look specially cut out for adventurous people and protecting the gaze from light rays, wind and water splashes.

JF2913 Concept Shell – made in France

These eye-catching glasses (Concept Shell at JF Rey) have been imagined in the spirit of a shell, around the idea of a harmonious cocoon for women’s eyes. Crafted from fine quality stainless-steel, it strikes with its distinct octagonal shape achieved in an extreme fineness, airy lightness and bold avant-garde influences. Volumes appear in a delicate geometric construction playing the contrasts of shape and colours in a distinctive graphic spirit. The combination of pink gold and luminous poppy red elegantly combine with the lofty constructions. Handmade colorization on the front highlights the elegance and the precious styling of the model.

JF Rey 2879 Concept Wave

The result of technical and visual research, this frame – Concept Wave – offers a fluid, lightweight, and moving design. The modern and graphic style is achieved by the folding and coloring of thin stainless-steel strips. The style is given its character through a game in which fine metal lines bend, cross, overlap and vibrate on the front in a light and airy structure. Each stainless-steel element is individually folded, colored by hand and assembled on the frame according to a specially graphics construction.

Product: JF Rey collections “Wave, “Shell”, “Nautinew” Brand: JF Rey Website: www.jfrey.fr Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

TVR 504 & TVR Arnel – 2020 Edition

Virtual products showcase: The iconic style of actor James Dean, the panto shape is one of the most timeless vintage designs ever created. Based meticulously on the shape and replicating its style, the 504 and Arnel models by Japanese label TVR are recreated by hand by expert craftsmen in Sabae, Japan; the eyewear boasts 50s retro anti-slip strips, seven-barrel hinges, a keyhole bridge, signature SPM (Sun Platinum Metal material) spear rivets and miter cutting by hand.  Above: TVR Arnel: classic style handcrafted in Japan
TVR 504 – worn by George Laboda
The TVR® Arnel® shape – also known as the JD frame – is usually patented using Japanese 4mm celluloid to accentuate the lustre and shine of the material. Its slim profile also adds comfort and a better fit. The updated iteration is crafted by hand by TVR®’s master craftsman in Sabae, Japan, Sawada-Yaemon.
The miter cut technique is a critical feature of vintage eyewear where the front of the frame and temples each lie at a 45-degree angle, creating a 90-degree angle. True Vintage Revival remakes all the original elements of the TVR® 504 and TVR® Arnel® using an exceptionally rare, authentic mould that produced the classic shape just as it was in the past.
TVR504: based on the classic style, worn by James Dean
“We come from a family of master craftsmen whose heritage dates back to the Edo period. Our family, the Yaemon, in fact is the first to perfect the iconic TVR® 504 shape using traditional measurements and techniques, making this collection extra special to us.” —Sawada-Yaemon
TVR504

To celebrate the overwhelming support and encouraging response from customers over the years, TVR® will be offering this 2020 edition using Zylonite material, featuring the intricate Japanese engraving depicting The Great Wave of Kanagawa on the metal core.

Product: TVR 504 and TVR Arnel Brand: TVR (Japan) Website: www.tvropt.com / www.tvropt.eu Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

Jean Philippe Joly: details in acetate

Virtual products showcase: Jean Philippe Joly’s passion and commitment to unique handmade design is always apparent in his collections which tell a story of inventive creativity, savoir-faire and high artisanship. The designer is a self-confessed detailist with an eye for colour and sculptural aesthetics.  His limited edition styles are popular with artistic individuals and have recently been worn by Natalia Vodianova, the Russian model/entrepreneur.

Above: the ever popular cat eye has a new “soft” look in this new entry by Jean Philippe Joly (model Jalouse) which would have launched this month in Paris : vintage turquoise acetate fitted with 24 hour delicate custom aqua sun lenses. A small wave detail on the side of the frame front and nicely formed hand-finished bevels are a finishing touch in this individual design.

Jean Philippe Joly: model Producteur

Model Producteur by Jean Philippe Joly returns to the collection in new colourways : this frame has custom blue lenses for 24 hour wear. It has a discreet “depression” in the 8 millimetre Mazzucchelli acetate on the sides of the front and on the shiny polished temples. Real rivets are a typical “hallmark” feature of these designs.

Jean Philippe Joly chooses the finest Mazzucchelli acetates: above, a frame inspired by waves – model Surfeur

The choice of quality acetates by Mazzucchelli in Italy and the highest standards yet traditional manufacturing methods results in a refined design product of uncompromising quality.

Product:  New-season collection – models Producteur, Jalouse + Surfeur  Brand: Jean Philippe Joly Website: www.jeanphilippejoly.com Contact address: [email protected]

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details about taking part, email [email protected].

‘Enjoy Eyewear Again’

A special event in Italy for independent design brands

A new event concept by the founder of Miga Studio Eyewear (Italy) and like-minded independent eyewear brands and designers will take place on 7th September 2020 at Villa Avanzi, Lake Garda, Italy (by invitation only).

The concept is designed to bring customers and brands together again in a stunning, safe yet intimate setting, and to allow opticians access to some of the finest independent labels and their new offerings, in line with new social distancing protocols.

“We have organised an entire day dedicated to opticians who wish to discover unique eyewear with an inevitable glass of wine,” says Alessandro Fedalto of Miga Studio Eyewear who has conceived the event with others as a result of  the many cancellations of trade events through 2020, due to the global pandemic. ” 20 eyewear brands from Italy, UK, Germany, USA and Portugal will share their latest projects and designs releasing for the new season and 2021 with a group of 100 stores located within easy proximity of the stunning shores of Lake Garda and the historic location. For more details contact [email protected]

Ely Yili Cao: pearly jewellery eyewear

Gemmologist and award-winning jewellery & eyewear designer Ely Yili Cao is a graduate of the prestigious RCA in London. Her latest work is entitled Lunette de Diadème.

“My collection uses luxury as a perspective and high-end jewellery as a platform,” says Ely Cao. The designer, who has taken part and won the 100% Optical / RCA Eyewear design competition (in 2020 and previously) for a work featuring delicate pearl settings, has created her latest work – Lunette de Diadème – as a means of exploring how spectacles have infiltrated our lives beyond a medical device and symbol of impairment.

Working with a mix of materials such as rhodium plated silver alloy, fresh water and Tahiti pearls with bluetooth earphones, Cao has imagined and created a new personal concept in luxury glasses, incorporating high-tech, connected to artisan jewellery-techniques, with handmade settings and a genuine appreciation of traditional construction. Her attention to detail continues into innovative functional and aesthetic features – with highlights which include beautifully conceived moveable jewellery parts, interchangeable lenses, and a hugely appealing charging case.

About: Ely Yili Cao, a designer who specialises in jewellery, eyewear and accessories, an authorized gemmologist and appraiser, earned her BA (Hon) degree in Jewellery Design, at the Central Saint Martins’ College of Art and Design, finished gemmologic study from GIA with scholarship, and recently graduated from the Royal College of Art fashion programme, specialising in accessories and eyewear.
Her design and craft skills have been selected and awarded worldwide — by organizations including The Goldsmiths’ Centre, The Goldsmiths’ Craft and Design Council in the UK, Gemological Institute of America in the US, Barcelona Art Jewellery & Objects (JOYA) in Spain; and by commercial companies including The Leatherseller’s Company, Theo Fennell and William Morris London (100% Optical / RCA competition). For more information visit @ely.yili.cao (Instagram) and www.elycao.com

Sunny vibes at Lowercase

Launch of three made-in-NYC styles as the Brooklyn label returns to normal production

A set of three stunning new handmade frames is announced by Lowercase, the NYC independent artisan label working out of a historic Brooklyn factory. The label has recently resumed full production post-lockdown and the new designs – Rose, Lenox and Astor – offer a refreshing reminder of the intricate processes and distinctive handcrafting techniques that go into a small-batch production at this level.
Astor by Lowercase – handmade in New York

The three new bookish frames are inspired by the renowned libraries of New York City, where the Lowercase manufacturing workshop is based. Merging craftsmanship with modern design, ​each style has its particular nuances from the effortlessly stylish shaping of Rose and the classic, versatile, and flattering Astor to the Lenox, which features rounded corners and smooth lines that soften the hard geometry​. All Lowercase sunglasses are produced in hand-polished acetate and feature the finest hardware and quality Carl Zeiss sun lenses.Find out more at www.lowercasenyc.com

Repair + recycle: TimeFrame

UK start-up TimeFrame, created in lockdown, proposes bespoke frames made from old stock and restoration of vintage specs

A new project by a UK dispensing optician – created in lockdown whilst on furlough from his regular work – offers customers a bespoke sunglasses design, made from pieces of old, unused, upcycled or vintage eyewear. Elliot Carey says that alongside repairing special vintage eyewear finds from the past, he is creating one-off designs using pieces of unwanted spectacle frames that the owners would otherwise throw away.

The limited editions sunglasses are fitted with new UV protective lenses with a choice of colours and tints – depending on the requirements of each client.  Above: old eyeglasses reconfigured into new “Frankenspex” designs – the styles have a Gothic-infused style and finish

TimeFrame: Repairing old unique pieces of vintage eyewear

Carey has also sourced a selection of unique vintage frames, some of which he will reconfigure for his clients, who include individuals with a love of vintage eyewear, theatre companies, and people who just want to recycle their frames and use them again.

Vintage frames, sourced online on Ebay and similar sites

With plans to expand the bespoke service and create designs inspired by architecture and design details in his local city, Carey is confident that demand for his handmade recycled styles will increase as the fashion industry resets its focus towards a sustainable agenda. A one-off bespoke design without a huge price tag is an attractive proposal to a young 20+ age group especially for those, according to Carey, with a passion for upcycled fashion and a desire to recreate their perfect specs and give them a new lease of life.  To find out more visit www.ebay.co.uk/usr/timeframer90

Gemma Styles: second collection launch

Available exclusively at Baxter & Bonny from 7th August 2020

Fun yet classic, with focus turned to sustainable, energy-efficient production as well as charming, easy-to-wear design, the second capsule by Gemma Styles and Kenmark Eyewear is announced with a further 5 timeless shapes, in youthful colours including honey, watermelon and caramel.  Styles says she focused on the longevity of the shapes, making sure they could be loved and enjoyed by their owners for years to come.

“The Young Ones” – a petite acetate cat eye – pictured above in carbon: “The inspiration for this shape was a photograph of my grandma from the early 1970s” says Styles.

Gemma wears own design, The Young Ones in watermelon

Continuing the theme of the first collection, each sunglass is named after songs from Styles’ personal favourite playlist that embody the look and feel of the frame. Gemma also wanted to give back to a cause near and dear to her heart, mental health.

‘Don’t Stop’ by Gemma Styles x Kenmark – in Caramel – 10% of proceeds will be donated to mental health research

To do so, she created a special ‘Find the Light’ style (‘Don’t Stop’ in Caramel) specifically to donate 10% of the proceeds to mental health research. It was important that this style had a positive song association.

Gemma wears Take It Easy – in Carbon

The first line created as a collaboration between influencer/writer Gemma Styles and Kenmark Eyewear launched in 2018 with four styles. The new sunglass designs  are available exclusively at www.baxterandbonny.com from the official launch date of 7th August 2020. For more information about Kenmark visit www.kenmarkeyewear.com

The Friday edit: discover 3QUARTERS

3QUARTERS is a 5 year old sustainable brand with a concept that is as unique and creative as the designs that it makes: the upcycled materials used to make the bags are remnants of awnings used in Athens on apartment balconies.

Committed to the principles of sustainable design, and small-scale artisan production, the label works to raise awareness about slow, ethical, socially and environmentally conscious fashion, through timeless designs with a modern attitude and range of colours.

3QUARTERS upcycled collection – handcrafted with care

The awning fabrics are almost exclusively synthetic and in Greece there is no infrastructure for recycling, disposing of, or repurposing these fabrics. So far, 3QUARTERS has reclaimed and reused at least 2 tonnes of unwanted materials. The brand has a zero-waste policy and creates no waste whatsoever. All leftover fabrics, threads, and metal parts are repurposed into new products or donated to affiliated organizations.

About the brand: 3QUARTERS has a retail presence in numerous countries around the world, is a founding member of Fashion Revolution Greece and in 2019 was awarded the Common Objective Leadership Award for “having the courage to do the right thing – and doing it well. The CO leadership awards put the spotlight on businesses with great products or services – that maximise benefits to people, and minimise the impact on the environment.” In 2020, one of the co-founders of 3QUARTERS was selected as one of the judges for the 2020 European Commission Social Innovation Competition, entitled “Reimagine Fashion” and focusing on the future of the fashion industry. Find out more at https://3quarters.design/