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SpiltMilk Eyewear (NYC): exclusive launch

The New York eyewear scene continues to see a healthy surge in creativity and directional trends. This month sees the launch of yet another newcomer called SpiltMilk Eyewear, set up with the creative input from the NYC based designer Vidal Erkohen (RVS Eyewear). Made in Japan, with focus on quality standards and innovative design concepts with a global inspiration, the collection is proposing some experimental ideas “to represent the conjunction between fashion and culture” and builds from a high-energy colour palette – on point for SS19.

Model Bali 3

In the mix for the launching collections of sunnies are designs that combine two shapes in one (Bali), a super round shape with inner rim connected with an open wire mesh (Bora Bora), a detailed aviator statement piece (Maldives) and a narrow elongated trendy wire form that is slightly upswept – in chic combos such as lime with scarlet and pastel pink with black (Phi Phi).

The new brand has been under development since 2017, and is owned by Saif Ghobash (London) and Judge Khanna (NYC) – a New York based accessories designer. Spilt Milk launches its first sunglasses collection at the end of October and goes online shortly at www.spiltmilkeyewear.com. CN

Custom Sierras: Sungod Custom Optics

Internet brands are booming, and in sports-oriented sunwear there is now a confusing mass of online only brands selling direct to the consumer, with just a handful working that little bit extra to offer a balance of affordability, functionality, and, importantly, attentive customer service.

In the sports/leisure segment, Sungod Custom Optics – a start-up based in the UK and Verbier, Switzerland, has launched a customisable sunglasses collection – with a team of hard-core sports personalities endorsing the designs on Instagram including Stephanie Ede (duathlete/cyclist), Max Rowe (freestyle windsurfer) and Tom Bishop (triathlete).

The process of purchasing the product itself is different, quite fun, for the novelty, and super fast. You choose a shape (all quite standard), select the colours of the front, temples, lenses and logo icon – according to your personal preference – and then buy. The order – once processed, is with you within a couple of days (in my case 48 hours – the frames are assembled in the UK) and offers a Lifetime Guarantee promising that all breakages will be repaired – or fully replaced – free of charge. My first order included the Custom SIERRAS and the Custom Classics – both standard shapes, in one size, but just working ok for my smallish face shape and my son’s, who is 15. (Above: Custom SIERRAS).

Sports protection + fair pricing: SunGod SIERRAS feature triple-layer scratch protection

UV protection is the key feature, and beyond that the sunglasses perform as a hard-wearing option for sports and outdoor activities at a realistic price (from £65.00) – this is of course significantly lower than equivalent all-round sport styles by Ray-Ban and Oakley.

For technical content, the 4KO Lenses are made from a 2mm Polycarbonate Core and you select from 5 lens tints that offer enhanced contrast and optimised clarity – the tint we selected in “smoke” was comfortable in bright conditions. Polarised versions are also available and judging by the number of water sports enthusiasts featured on the Instagram page, the lenses are adaptable and suitable for water sports.

The frame itself is made from the company’s Adventureproof Frame Material – this is a memory polymer – designed for durability,  protection and high flexibility. It’s as good as any standard sports sunglasses material coming from China and it feels light and modern and pleasant to the touch. The colours are classic and easy-to-wear and a popular look for youngsters and the teen and 20+ market.

Sungod Custom Optics produces sports-oriented sunglasses and sports goggles. They have also launched a special signature series of models in collaboration with Pro Team Athletes including Hannah Whiteley and we expect to see more exciting projects from their young entrepreneurial team. For more details visit www.sungod.co CN

Rigards in Paris

Handmade eyewear, of our time: Patinated Copper with Aluminum Magnesium

Ti Kwa’s commitment to design innovation is increasingly recognised across the industry and in the upper echelons of the optical retailing community and he continues to quietly push the boundaries in his work in materials, textures and specialist production techniques, with resounding individuality and an unmistakable style.

This September, his label RIGARDS explores an exceptional copper material finish with a gently-toned verdigris in a model designed for avant-garde fashion designer Ziggy Chen (RG1911CU), based on an existing “small and narrow” shape in the collection that has come to be known as the ‘Mad Scientist’.

The finish, a tribute to Bronze Age ritual vessels and their weathered slightly mottled greenish tones, appears in a unique way in all the models as the copper takes the patina finish differently from frame to frame.

RIGARDS: a new edition of the ‘Mad Scientist’

“We added an interchangeable clip-on,” explains the designer. “Made from ultralight aluminum-magnesium — it locks onto the frame front and converts the glasses from optical frame to sunglasses. Two small side holes hold an eyeglass chain, allowing the sun-clip to double as jewellery.” Both the glasses and the clip-on can be fitted with lenses through built-in openings, part of RIGARDS’ exclusive screwless spring-hinge mechanism designed to ensure the product is both aesthetically pleasing and maintenance-free.

The interchangeable clip-on

RIGARDS (from Hong Kong) was first launched in 2012, and exhibited their handcrafted buffalo horn eyewear months later at SILMO, the Paris eyewear fair (see our first story in 2012 at https://www.eyestylist.com/2012/11/rg0006/ ). Designer Ti Kwa has a refreshingly different perspective on design and has gradually opened eyes to the possibilities in creating exclusive artisan pieces with a distinctive modern approach to production techniques and eyewear aesthetics. RIGARDS exhibits at SILMO (Paris) and Paris Fashion Week. Don’t miss this collection:  https://rigards.com CN

Eljest by EOE Eyewear

Specialists in sustainable eyewear since 2010, EOE from Swedish Lapland is heading to Italy later this week (21st-24th September) for WHITE Milano, a highly regarded fashion trade fair for women’s collections and accessories. It’s the independent brand’s first appearance at the 4-day event which is known as a creative launch “pad” for new and rising fashion labels from around the world.

Among the EOE styles for the coming season is the model above – Eljest, representative of the simple yet distinctive style in this highly eco-conscious collection in eyewear. The styles are recyclable and biodegradable, produced in an acetate material that contains no petroleum or poisonous phthalates, and to top it off, use steel parts produced from a carefully sourced recycled Swedish steel.

EOE Eyewear was founded by Erik and Emilia Lindmark during a snowmobile ride in the small village of Ammarnäs in Swedish Lapland. Their vision, they explain, was to create eyewear that combined the elegance and simplicity of Scandinavian design, with the barren beauty of the nature in the north of Sweden. The brand is one to watch for 2019 when they will announce a new exciting step in their achievements in sustainability and eco-friendly materials. www.eoe-eyewear.com CN

WHITE Milano takes place at Via Tortona 27 – for further details visit www.whiteshow.it

 

Vinylize: for Lana del Rey + Kendrick Lamar

Celebrity-endorsed frames don’t get better than this. Vinylize has a unique position in being the only artisan producer of high-quality vinyl eyewear – hand-finished in the beautiful city of Budapest, which has become a destination for film, art and music enthusiasts…and it’s putting their exclusive handmade designs in the headlines at international events across the city.

Vinylize: limited production – designed for Kendrick Lamar

A new shape designed for rapper Kendrick Lamar features a rhodium plated sterling silver brow piece on the vinyl front and was commissioned by Sziget, one of the biggest multicultural music and arts festivals in the city. For Lana del Rey, a bold unisex octagonal design has been created by designer and founder of Vinylize Zachary Tipton, and both are presented in packaging that resembles an original box set, with exclusive cover designs in black and gold.

Designed for singer/songwriter Lana del Rey to commemorate her performance at Sziget 2018

Vinylize launches the two new limited styles today (from 31st August 2018) and they are available in a limited production exclusively by emailing [email protected]. Vinylize/TIPTON Eyeworks is based in Budapest and sells their collections – which include CINEMATIQ – worldwide in leading optical boutiques.  www.vinylize.com  CN