Eyestylist

| Eyestylist July 2nd 2020

Götti store opens in Basel

Götti Switzerland has opened its second store in Switzerland, in collaboration with a leading optician – Ramstein Optik. The elegant minimal “space” has been conceived for the presentation of the entire series of Götti Switzerland collections, and its broad choice of designs and materials, from natural horn to titanium and state-of-the-art 3d printed eyewear.

Götti Switzerland – a new store in Basel – the interior reflects the style of the eyewear

The minimal bright white interior design concept was created by Götti Switzerland and executed by local partners in Basel. In addition to the spacious display wall, which presents the products with wonderfully enhanced light, allowing customers to explore the collections with ease, the focal point of the new boutique is a large decorative chandelier of glass spheres and over 400 acetate frames which takes pride of place at the service counter.

Götti’s new store interior: minimal white with a touch of terracotta

“The second Götti brand store fulfills a longstanding dream,“ according to Sven Götti. “We found the perfect partner with Ramstein Optik. The basis for such a close collaboration has to be a specialty store, and a team acquainted with the collection for many years that uncompromisingly identifies with the brand.” Find out more at www.gotti.ch By Clodagh Norton

| Eyestylist July 1st 2020

YM® x TVR® SERIES 2 2020 Edition Preview

Clean lines and a diamond cut finish, handmade in Japan

The collaboration between Japanese label TVR® and Yamada Mitsukazu®, the eponymous brand of the Japanese craftsman Yamada-san will see a second edition launch this September  — Yamada Mitsukasu® x TVR® SERIES 2 French Panto Diamond Cut.

Based on an iconic 1940s French panto shape, the style combines a high hinge and full-bodied base, a detail which creates a wide pantoscopic view for the wearer. Complementing the vintage shape, traditional rivets from the 1920s are added to give an elegant, old-school finish to the fronts.

Yamada Mitsukazu® x TVR® SERIES 2

Distinguished by  diamond cut edges that contribute to the clean lines, simplistic 90-degree angle with smooth curves and protruding hinges — the bold and masculine structure is balanced with wide library temples tapering to flared tips.

The upper part of the frame is derived from a square shape, meticulously hand-cut with precision in mind. The use of an 8mm front perfected using the diamond cutting technique also ensures a beautifully flat bridge surface and excellent fit of the temple. The diamond edge finishing is also another feature that’s perfected by Yamada-san himself who has over 60 years of artistry and experience of spectacle-making.

Yamada Mitsukazu® x TVR® SERIES 2 French Panto Diamond Cut is also an expression of ‘East meets West’, where traditional Japanese handcrafted artistry paired with vintage French design. Above: Yamada Mitsukazu® x TVR® SERIES 2 

Yamada Mitsukazu® x TVR® — SERIES 2 – luxurious pure gold plating on seven barrel hinges and arabesque metal detailing

The frame fronts also undergo a special polishing process that lends a certain artisanal handmade quality to each frame. “You can say that the polishing skill is based on my ‘sixth sense’ because it is entirely based on what you see and how you feel. There is a lot of attention in the detail involved in the making of this collection,” explains the master craftsman.

The Yamada Mitsukazu® x TVR® — SERIES 2 French Panto Diamond Cut 2020 edition will be available online and in selected stores in Autumn 2020.The collection comes in four individual colours — Black Diamond, Brown Beer, Olive Crystal and Yellow Crystal — vintage tones which have a true. www.tvropt.com

GIVEAWAY – @eyestylistmagazine (Instagram) today, we’re Giving Away a stunning 1 Pair of TVR 504 glasses (with plano lenses ready to be fitted with lenses at your local optician) – made in Sabae, Japan. Visit our Instagram profile today to take part.

| Eyestylist June 29th 2020

edCFDA: all attention on the eyes

A collective initiative by some of the most prominent designers in eyewear in the US brings together some favourite and iconic optical frames in a look book celebrating materials, colours, and imaginative shapes. The edition is a reminder that while public health concerns necessitate the masking of the face, the eyes are now ‘the centrepiece of communication and beauty’.

Reducer by Christian Roth

The project is the work of edCFDA, a group of independent eyewear designers within the CFDA (The Council of Fashion Designers of America), and has resulted in a showcase of memorable, individualistic styles from their current collections an expression of creativity, craftsmanship and fashion flair in eyewear design – from LA, Miami, and NYC.

Mullet by l.a.Eyeworks

Participating designers and their brand namesakes include: Ahlem Manai-Platt (Ahlem), Barbara McReynolds & Gai Gherardi (l.a.Eyeworks), Blake Kuwahara (Blake Kuwahara), Christian Roth & Eric Domège (Christian Roth), Jeff Press (Morgenthal Frederics – Robert Marc), Patty Perreira (Barton Perreira), Selima Salaun (Selima) and Shane Baum (Leisure Society).

Ed in green crystal  by Morgenthal Frederics

The initiative also offers a timely reminder on the importance of eyewear care and suggests more regular and thorough cleaning of frames by wearers during the Covid-19 epidemic. It highlights the professionalism of fine independent opticians in approaching the creative styling of fashion eyewear with an elevated sensibility about hygiene and client safety at this time when stores have reopened with new protocols such as social distancing and greater availability of private appointments and contact-free consultations. Find out more: https://cfda.com/news/view-the-edcfda-digital-lookbook

| Eyestylist June 29th 2020

Alisio by GOOD’S

The Architecture Collection in M49 bio acetate – a first collection from Good’s in Naples (Italy)

A fascinating appreciation of art history and references to architecture have had a consistent influence in the making of a first collection at GOOD’S, where contemporary taste, culture and a refined and researched artisan style play a part in forming something new, quality-driven and intriguing with a design style that combines vintage-infused looks with eco-friendly materials comfortably – and with auspicious know-how. This first line features seven models in six different colours, each one inspired by Neopolitan architecture and architects, after whom they are named.

Alisio in black – vintage inspired gold cello metal and M49 bio acetate

Model Alisio – inspired by Giancarlo Alisio (1930-2005) – is a tribute to the eminent university professor of the History of Architecture in Naples. Other models are the result of detailed studies of Napoli’s rich architecture and specific buildings which include the Baroque church and monastery San Gergorio Armeno, the church of Gesu Nuovo and the landmark Certosa di San Martino on the Vomero Hill.

This small creative Italian label is led by Piero Buono (Co-Founder), Walter Engle (digital director) and Francesco Maria Stazio (architect and creative director). A second line – the Book Collection, is already in the pipeline and will launch in September 2020. Find out more: www.goodseyewear.it By Clodagh Norton

| Eyestylist June 26th 2020

Sustainable trends – The Friday edit: Nannacay

305 familes producing hope, bags, hats, and pompoms in Brazil, Peru and Ecuador

Sustainable trends – This week our Friday spot is dedicated to Nannacay, a trusted sustainable accessories label – by business woman turned creative entrepreneur, Marcia Kemp. With a passion for travel, fashion, and community work, Kemp’s idea for the brand was to create a social fashion project, with benefit to communities in Latin America through their unique craftwork and artisan skill. The brand goes as far as providing orientation and training to the craftsmen and women who work on the styles.

Kemp collaborates with the communities to create a fashion line that is brightly colored and bold, handmade with a modern style that has become well-known in international fashion circles.

“Nannacay was awarded the Eco-Age Brandmark in recognition of strategically enhancing the lives of those involved in the creation of its products. Nannacay aims to preserve culture and improve its communities’ lives through fair trade.”

Above: Aura S/S 20 collection:Brigit Bag

Nannacay – Aura s/s 2020 – Irene Clutch

With carefully  selected sustainable materials such as wool, cotton, and recycled textiles, the handmade designs in the collection including this season’s Aura series, also feature exceptional designs using macrame and crochet derived from communities in Brazil. The label also continues to research new possibilities for the introduction of pieces featuring recycled materials.

Nannacay – meaning ” sisterhood of women” in the Peruvian indigenous language Quechua – is a fashion brand born to transform peoples lives through the making of unique accessories; the bag designs have far-reaching appeal for their balance of style and simplicity, with handmade details that are playful and tasteful, always with a gentle nod to the tribal patterns and time honored crafts from where they are born. Find more designs at https://nannacay.com