Eyestylist

Italian eyewear: Lamarca creates frames for 10th anniversary

6th November 2025

The two special edition styles will release in the FUSIONI collection, Lamarca’s colourful acetate line “fusing” colours and design details with specialist bonding techniques

The Italian eyewear brand Lamarca is celebrating 10 years of design with the release of two new statement frame styles. They are inspired by the futurist movement of Giacomo Balla and Fortunato Depero, from which they draw their colours and geometries.

The design team at Lamarca told Eyestylist: “The neutral and contrasting colours create an interplay of patterns. The glasses in Lamarca’s FUSIONI family are made up of different acetate parts, designed to fit together perfectly. Each part is glued to the other in individual steps. At the end of the process, the glasses are milled and shaped to achieve their final form. The final result is a pair of glasses that expresses colour and geometry with taste and elegance.” Above: Lamarca’s new black and white sunglasses design with an intriguing narrow oval eye shape – Lamarca frames are produced exclusively in Italy

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Fusioni 188 by Lamarca – the optical style that is part of the Anniversary collection at Lamarca, releasing soon

The two models, which will be on show at the Milan show, Mido (31st January to 2nd February 2025), will be available from March 2026, and will be presented in a precious commemorative box in limited edition. Find out more at https://lamarcaeyewear.com

Boutiques

French optical boutique: La Belle Vue Opticien, SW France

4th November 2025

The French optical and accessories store by Margaux Darrigade and Sophie Mailles brings fun, flair and personal sparkle to optical retailing

At La Belle Vue, choosing frames is an experience that is pleasurable, interactive and perfectly lovely. Here, you enter a pastel-toned world that the owners describe as inspired by California, “a mix of chill, lifestyle, and fashion under the South Western French sun”. Disco balls, pretty neon lights, quirky tubular seats and soft white swivel armchairs all come together in a fresh pastel-toned interior trimmed with light green and black leopard print drawers and soft, elegant satin curtains.

“We opened the store in May 2021, in the Pédebert park in Soorts-Hossegor,” says Margaux and Sophie with pride and excitement. “We have been opticians for 16 and 14 years respectively. We worked together in an optical shop for 8 years before becoming partners. Fun fact: Many people think we are sisters or even twins because we have a funny habit of dressing the same way – without meaning to!” Above: The co-owners, Margaux and Sophie – “La Belle Vue is our dream store. It’s just like us: sparkling, colourful, and whimsical!”

La Belle Vue – a gorgeous soft pastel interior features bright yellow and black tubular chairs and soft white upholstered swivel chairs: “We’ve stayed true to ourselves: we love glitter, leopard print, and colours…”

The store majors in eyewear, but also sells other items by local producers and creatives including clothing, bags, flowers, jewellery and vases. With a passion for really well-made eyewear, Margaux and Sophie have committed to the quality of the glasses they sell. “We have selected primarily eyewear brands which are crafted in France. Independent manufacturers have opened the doors of their factories to us in the Oyonnax region,” they told Eyestylist. “To complete our range and offer affordable options, we also partner with Spanish, Italian, and eco-responsible brands using innovative materials. Our favourite brands include Life Loft for its unique style, JPlus for its Italian design, and Albert I’mStein for its interplay of materials. We typically mix all brands in our displays, showcasing them according to their colour, shape, or style. We don’t sell a pair of glasses for its brand, but for the product itself.”

Displays of glasses encourage visitors to try things on – the interior is bold and full of spectacular details

“Our penchant for the whimsical is reflected in our frame selection too,” explain the owners, “but we haven’t forgotten timeless styles. Our strength lies in helping our clients discover new horizons while respecting their individuality.” The selection of frames is described as truly eclectic, so that everyone can find something they love at La Belle Vue.

The store has two mascots, Francis the leopard and Jacqueline, a “disco-ball” hen

Since Spring 2025, in collaboration with Demain, Sophie’s partner and a master eyewear maker, Margaux and Sophie have also designed their own eyewear collection. “Our frames are handcrafted just 3km from our store. We are committed to personally selecting our acetate sheets in the Jura region, the cradle of French eyewear. As you can imagine, our shapes and colours break the mold!”

82, avenue des couteliers, 40150 Soorts-Hossegor – France

www.labellevueopticien.com

Design + Inspiration

Iconic eyewear: J.F. Rey revisits an icon

30th October 2025

The French brand has introduced a new version of the iconic JF2207 ‘Scorpion’

Reimagined as the ‘ICONIC40’, this exclusive new limited edition style comes in four colorways, each crafted in 400 individually numbered pieces. The frame has been created in 2025 as part of the 40th anniversary celebrations at the Marseille eyewear company. Above: the new J.F. Rey ICONIC40 style is suitable for men and women

The original Scorpion frame – *image provided by J.F. Rey*

Launched in 2007 and named the “Scorpion,” the original frame stood out for its groundbreaking design, technical articulated temples reminiscent of a scorpion’s shell, and spectacular graphic presence, for J.F. Rey, a symbol of the brand’s daring aesthetic and innovative work in metal.

The new ICONIC40 design, based on the JF2207 Scorpion

The ICONIC40 edition is designed to highlight sculptural lines, and features refined finishes and premium materials. Exclusive temple stamping and a sophisticated colour palett,e highlights the brand’s signature two-tone detailing; the glossy silver version is a nod to the original model. The segment articulation on the temples has been refined in the new model so that it feels lighter and more ergonomic “but always staying true to its signature kinetic feel”. For more information visit www.jfrey.fr

To read more about J.F. Rey on Eyestylist.com visit https://www.eyestylist.com/2023/11/andersen-sunglasses-by-j-f-rey/ and https://www.eyestylist.com/2025/09/silmo-paris-2025-j-f-rey/

Boutiques

Luxury retailing: Punto Ottico Humaneyes, Milan

28th October 2025

A new architectural project, a re-imagined luxury space

Punto Ottico Humaneyes has reopened in Milan following an extensive re-design. The 88 m² space has been reimagined with a new contemporary aesthetic, enhancing the functionality and efficiency of the interior and focusing on the customer, who is invited to experience a light and harmonious atmosphere.

Elegant and minimal, the interior features include fine oak panelling, delicate marble finishes, an eye-catching eyewear display made of lightweight painted steel with integrated LED strips and vertical mirrors, and luxurious leather armchairs by Flexform. From the advanced optometric service, enhanced by means of dedicated spaces – to the Tailor Made project, where scientific precision merges with Italian artisanal mastery to create bespoke eyewear: every detail is refined to offer an immersive journey. Above: the Punto Ottico Humaneyes store front in Piazza Filippo Meda – Milan

Interior: Milan store featuring luxury materials and a sophisticated architectural style

“Punto Ottico Humaneyes has always been a meeting point between ethics, aesthetic research, and eyewear culture. We’ve reimagined our spaces with a new architectural project, designed to enhance every moment of the in-store experience and give shape to our vision: a place where optometry and all our exclusive services can best express themselves,” Alice Concato, Head of Coordination and Development, Punto Ottico Humaneyes Stores

Punto Ottico Humaneyes: new eyewear displays present the frames as works of art

Punto Ottico Humaneyes celebrated the re-opening of the boutique with a programme of special events designed to showcase the in-store experience, including optometry & eyecare services, and its unique selection of curated eyewear collections. On 21st to 23rd October 2025, the store opened its doors to the press, guests and the general public, offering a special opportunity to experience a personalised optometric examination in the newly-enhanced optometry room and a tour of the interior and the collections on display. A special party was also held in the store for the official launch of the eyewear brand Conception Générale, designed by Stefano Bellotto, and produced by JDO. Find out more about Punto Ottico Humaneyes on Eyestylist.com at https://www.eyestylist.com/2025/04/matteo-cibic-unparallel-visions-at-punto-ottico-humaneyes/ and https://www.eyestylist.com/2025/07/punto-ottico-humaneyes-store-opening/

To view the Punto Ottico Humaneyes website visit https://puntoottico.it

Design + Inspiration

Eyewear trends: orange + brown are our ‘colours of the month’

27th October 2025

Eyewear trends – Autumnal nature-inspired colours (with links to Halloween festivities) have particular resonance at this time of year – and this year especially- right through to winter, eyewear collections have picked up on a variety of orange and brown colour stories…a love for neon orange has reemerged as well as natural tones of orange such as terracotta and paprika, while chocolate and mocha tones feel rich and warm…

Orange and brown are popular tones at this time of year, and this time around, eyewear has definitely been swept up in the seasonal re-fresh and warmer colour stories where bright accents and cosy deep hues are welcoming and grounding in the wintery months. Orange and brown tones are versatile and beautiful – juxtaposed with other hues, displayed in perfect harmony with neutrals or picked out to offer contrast and a special look that will be flattering for the skin in colder months. Above: The Montecito frame in Blackfin’s Pacific collection; a unisex navigator frame, the style features a high bridge and unexpected colour pairings – like bright orange and a new hunter green – combined with thin polished or brushed-finish temples – check out the colour palette at www.blackfin.eu

Matt neon orange in a favourite tone at Woow Eyewear this season – model Check Mate 2 by Woow

Check Mate 2 by WOOW Eyewear is an example of the vivid tones of bright orange in eyewear this season. This frame is inspired by “chess piece cuts”. The masculine shape – created in stainless steel looks particularly bold in the matt neon orange tone. www.wooweyewear.com

Wenke by Gotti Switzerland – “transparent olive meets mocha”

The hand polished Wenke model by Gotti Switzerland offers a powerful shape in sophisticated colourways. The colour pictured above plays with a combination of brownish and neutral tones in a sophisticated design which perfectly expresses the warmth and natural beauty of the brown proposals for frames. www.gotti.ch

Part of Gigi Studios new capsule collection Roots, the model Cassia in brown acetate combines a trendy oval shape with one of the eye-catching brown tones in eyewear this season. The collection by Gigi Studios combines geometric and organic shapes, in serene autumn tones – some featuring mineral like veins. Colours offered include black, brown, Havana, green and grey. www.gigistudios.com

Erker’s 1879 – model Winchester in Mocha

Model Winchester in the Erker’s 1879 collection is now available in a very trendy rich Mocha tone – the optical style combines strength and subtlety, offering a slim rectangular shape with a gentle lift on the brow. Find out more about the colours and shapes in this new line at www.erkers1879.com

Powerage by Ørgreen Optics – in matt pine and matt orange, bridging the gap between trendy colours and a more timeless feel

Produced in sheet titanium, Powerage by Ørgreen Optics combines two tones with the brighter orange tone on the inside of the design. The effect of this pairing is to create a subtle orange glow from the interior tone; it’s both elegant and timeless, and offers a flattering to bring warmth to skin tones in the winter months. www.orgreenoptics.com

Ffin model Amo in milky orange with black

This extremely bold square frame called Amo (translated ‘love”) has several defining features, from the carved textured love lines appearing on the front to the asymmetrical black accent colour, “because love, like design is in the details.” The frame is one of several featured in the Ffin collection in orange. Fffin has also designed their model Mod in “vintage orange with cream temples,” for a bright, quirky statement style with a hint of rebellion and edge. www.ffineyewear.com

For more on seasonal trends on Eyestylist.com follow the link: https://www.eyestylist.com/2025/10/silmo-paris-september-2025/

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