New labels with an artisan direction make a refreshing focus in a crowded eyewear field
Designed in Paris. Made in France. Closely following the most timeless sunglasses designs of the past. The French label Lunettes Alf, now in its second year, is the work of two brothers, Alexis and Germain, who have made it their mission to produce a small, authentic collection based on classic design and precise traditional production techniques.
“Our designs are removed from any eccentricities, they are true timeless classics,” they say enthusiastically. “The Alf brand takes its inspiration from sober and refined styles. The ambition of our products is defined by the authenticity and uniqueness of the design, our best-in-class production method, innovative and carefully targeted communication, and a selective product distribution.”
The sunglasses are produced in carefully selected acetates from Japan combined with very comfortable to wear photochromic mineral lenses – offering high-quality and a very attractive colour finish. Design elements such as the rivets – as in traditional frames – are visible in the front of the frame and on the temples. When you buy one of the sunglasses designs you receive an artisan leather case and matching cord.
The brothers have worked to achieve a strict quality control, and this is immediately evident in the frames when you hold them in your hand. “We have represented our dedication to quality on the designs themselves by adding a red thread knotted by hand (in the left end tip) in the workshop,” they explain.
“For now, we have 5 sunglass models in 6 acetate colours and 3 lens colours (a total of 90 possibilities!). They are offering 4 optical models in 6 colours (24 possibilities). The name Alf is short for Atelier de Lunetterie Français translated ‘French Eyewear Workshop’. For more information about this emerging brand, visit www.lunettes-alf.com CN
