Eyestylist

1st September 2013 Queen’s Park, a fashionable neighbourhood of west London, with a well-known gastro pub (www.thesalusbury.co.uk) inviting bakery (www.gailsbread.co.uk), small independent shops, cafes and a popular farmers’ market is the location of Sid Fiz Optique, a new eyewear store that is a wonderful modern addition to this area. Sid is an eyewear expert, with a wealth of experience of the finest labels on the market – he is also a distributor of some of them, who has long been working with special, quality brands, and who now has his own unique label – Coppe & Sid – in a partnership with Gaultiero Coppe – www.eyedesignclub.com

For his shop which opened in July, Sid’s choice of frames reflects his knowledge and understanding of the new direction towards artisan luxury, something that is likely to please the fashion crowd and professional families locally. “I am  in a really nice position to be able to fill my shop with well selected special labels; my customers will be able to walk down the street here and they will be the only one wearing the frame they purchase.  There’s something for everyone, and yet we have chosen eyewear that is less mainstream and more about great design and clean, elegant aesthetics. From what I have seen so far, our customers are intrigued by new design and independent labels they may not have heard about before.”

As well as showcasing the Coppe & Sid Eyewear Collection, Sid guided me through labels that included Oliver Peoples, Frency & Mercury, Mykita, Jacques Durand, Lafont, Meyer Eyewear, Face à Face and for kids, Zoobug. “I have a created a minimal interior; my wife and I have designed absolutely everything ourselves and I think the shop reflects something about how we see eyewear moving whilst making this a store where you can see, touch, and try everything – the frames are not locked away and you can pick them up and try them on easily. “The shop also represents a great opportunity to show the Coppe & Sid label in full for the first time; the label has been a great success with the opticians I have worked with and I am looking forward to seeing the response in the eyes of the customer, that is where you really understand the success of a design so you can evolve the collection in line with their tastes and desires.” Sid Fiz Optique, Salusbury Road, Queen’s Park, London. www.sidfizoptique.com CN