Eyestylist

100% Optical promises line-up of international independent brands

8th February 2024

The London show, which takes place from 24th to 26th February 2024 will feature – as part of its optical industry showcase – a variety of independent eyewear brands, from start-ups and emerging labels to well established international names

100% Optical, the London eyewear show – which is celebrating 10 years, promises a broad selection of independent eyewear collections with brands travelling from across Europe to exhibit at the show. The latest labels to confirm their presence include neubau eyewear, Frost, UltraLimited and Vakay. Above: the Italian titanium label Blackfin will exhibit at 100% this year – they will show their new collections including new titanium sunglass designs featuring Blackfin AirGlass, cutting-edge mineral lenses by Barberini

Logan and Ryan by SALT. Optics – the Californian brand SALT. Optics is a popular independent eyewear exhibitor at 100%

The fair will highlight new trends and directions in the optical arena, pointing to sustainability, eco materials and colour and design trends as key areas that will be highlighted through the presence of the selection of independent labels. They will exhibit in a dedicated area – The Studio – this year, which is sponsored by Nikon Lenswear UK and located in the heart of the Eyewear Zone. The fair organisers say that this location is set to be “the biggest independent line-up to date across the three-day optical event”.

Market sunglasses by Erker’s1879 in a gorgeous new colour called classic ancient tortoise

100% Optical holds the popular Love Eyewear Awards, sponsored by ShopAr and including 13 categories for the 2024 Edition. The Love Eyewear Awards features independents and major designers, manufacturers and retailers in the Optical industry.

LOFT Santa Monica Show October 16th and 17th

SILMO Paris - The Optical Fair. 25th - 28th September 2026

MIDO 6-8 February 2027. Welcome to Eyewearland

Supernova by Morel France: a favourite man’s frame with signature MOREL hinge – designed for added comfort

The shortlist of nominees for 2024 include Filipe Diniz Lunettes, OtrO Eyewear, l.a.Eyeworks, Okkul, KOMONO, Danielle Rattray, STRUKTUR Eyewear, ROLF., Gotti Switzerland, Mokki, Bird Eyewear, The Optical Gallery and more! The winners of the awards will be announced on Saturday 24th February 2024 on the renowned 100% Catwalk, sponsored by OCUCO at the show.

Model Clyde in Blush by Götti Switzerland – an example of state-of-the-art 3D printed sunglasses, produced in Switzerland

100% will welcome the following independent eyewear exhibitors and brands this year: Bevel (US), Bird Eyewear (UK), Blackfin (Italy); Danielle Rattray (Scotland), Erkers1879/Studio Optyx (US), FACE A FACE (Paris), GIGI Studios, Kirk & Kirk (UK), Morel (France), Ørgreen Optics (Denmark), MOREL (France), Nina Mûr, SALT. (US), Sea2see (Spain) – among others.

100% Optical is a three-day show (from 24-26th February at the ExCel London) – the event will once again welcome professionals, experts and eyewear enthusiasts alike through its doors to celebrate the world of eyewear and optics. The February show will mark the 10th edition of 100% Optical, and organisers predict that the event will attract over 10,000 optical professionals from across the globe. For more information and to register, visit www.100percentoptical.com

Sustainable design

Independent eyewear brand Rolf receives recognition for sustainable product

5th February 2024

The Wire collection is the Austrian brand’s latest design-led series – it has won the Mido award in the sunglasses category – the collection offers a beautiful sophisticated attention to style as well as function

Rolf has received the CSE Certified Sustainable Eyewear – Sunglasses Europe Category – at the Mido eyewear show in Milan this weekend, a further accolade that brings much well-deserved recognition from the optical segment for the brand’s sustainable innovation and design. Their new Wire collection, which is 3D printed using rapidly renewable castor beans, offers plant-based optical and sunglass models which are light, robust and durable – with a researched qualitative contemporary design.

The frames in the Wire collection are characterised by coloured threads to create an artistic accent. They feature timeless shapes and a stylish finish, while also making a clear statement about preserving our planet and evolving materials in eyewear to meet this need.

The unique glasses from Rolf – whether they’re made out of wood, stone, or the new sustainable material – can be purchased at selected optical retailers and in the two flagship stores in Vienna and Reutte, Austria. www.rolf-spectacles.com

Reviews

Lamarca: colour, combinations, and “mosaic” effects in acetate

3rd February 2024

The eyewear brand by Tris Ottica in Italy realises bold and colourful acetate frames with a signature style created with intriguing bonding – a signature technique of the eyewear producer

The new Lamarca collection by Tris Ottica – which debuts at Mido 2024 in Milan – is fresh and colourful, featuring contemporary touches and sophisticated colour variations and transitions, created through bonding techniques in the Italian acetates.

Divided into several different collections, the Fusioni range is based on the concept of blending, combining and uniting things as one. Model Fusioni 142 uses acetates to replicate the ripple effects of water. Curved sections of the frame feature solid colour and crystalline effects, passing through an opaline finish. Each colour is milled at a different angle creating a dramatic and dynamic finish and an elegant play of light. Above: Fusioni 142 is a new entry in the collection – it is not unusual to see several tones combined in one frame design at Lamarca

Mosaico 136 by Lamarca Eyewear: here, the colours are combined in the mosaic effect on the upper section – the colour scheme features tones of light pink, dark pink and coral

A brand new example of a square-shaped frame for women in the Mosaico collection, model Mosaico 136 is characterised by a thin and lightweight frame design where crystal and opaline colours are combined in a patchwork effect on the upper section of the front. Tris Ottica has developed and perfected this technique of gluing the acetates together over many years, create different looks that are particular to their brand.

About Lamarca Eyewear – Lamarca was first launched as an eyewear brand in 2015, by the Italian eyewear makers, Tris Ottica. The line originated as a showcase for the production techniques and colour embellishments that the company was able to offer; gradually the collection developed into a range in its own right. Today, Lamarca includes several different series including Mosaico and Fusioni, collections with particular and recognisable characteristics, colour effects and decorative styles. Find out more at the Lamarca Eyewear website at www.lamarcaeyewear.com

Design + Inspiration

Bayria Eyewear: inspired by Arts & Crafts

2nd February 2024

Eyestylist Exclusive: The new collection by Italian eyewear brand Bayria is inspired by the arts movement at the end of the 19th Century

Bayria Eyewear, the Italian-born independent brand, has created a new collection releasing at Mido this weekend, inspired by the Arts & Crafts Movement and its signature style of hand-craftsmanship applied to many objects and everyday items from furniture and jewellery, to wallpaper, rugs and fabrics. The eyewear brand was inspired by the decorative arts movement founded by William Morris which valued craftsmanship as an expression of man’s work and his needs, but above all as a lasting value through time. The arts and crafts era embodied a reaction to industrialisation and mass production, and laid the foundations for modern design, with an eclectic production, characterized by almost hypnotising geometries and numerous natural and botanical references of exceptional beauty. Above: model Vincens in the new 6-piece collection at Bayria Eyewear

Bayria Eyewear was inspired by the dictates of this incredible artistic movement for the creation of their new Arts&Crafts collection, in which the dichotomy between avant-garde lines and craftsmanship is explored in detail.

Design + Inspiration

NEUBAU Eunoia campaign + ‘behind the scenes’

1st February 2024

Eyestylist Exclusive: Independent eyewear brand NEUBAU shot their latest campaign in Capo Zafferano, Palermo, Sicily – the brand shared the story and ‘behind the scenes’ imagery as the Sphere collection launches at Mido in Milan – 3rd to 5th February 2024

NEUBAU’s latest campaign, with the title EUNOIA, presents the rimless collection ‘Sphere’, an entirely new rimless concept from the Austrian eyewear brand, which will be presented at Mido to an international audience. Based on the Greek word meaning ‘beautiful thinking,’ Eunoia is described as a documentary-style exploration of friendship, individuality, and the limitless possibilities of human connections, focusing on friends staying at a villa. The imagery communicates a mood that is evocative and dramatic, with intimate close-up imagery and a striking contrast of colour and black and white shots.

The shoot took place at a villa on Capo Zafferano, with its sprawling beauty, overlooking the impressive gulf of Palermo in Sicily. Above: one of the lead images in the Eunoia campaign, presenting Sphere – shot by Photographer/ Director Max Von Gumppenberg; below “Behind the scenes” images from the EUNOIA shoot – ‘behind the scenes’ by Ole Jacobs

Credits: Photographer / Director Max Von Gumppenberg; Director of Photography Jakob Stark; Production MVG Studio Oleh Oleh Shypkov; Stylist Andreas Peter Krings; Hair + Makeup Anna Doemling; Talent: Leo Birker, Hannah M. Weber, Jada Joyce

The new Sphere collection by NEUBAU will be available from April 2024. For more information about NEUBAU, the Eunoia campaign and the new rimless collection Sphere, visit www.neubau-eyewear.com

All images supplied for publication on Eyestylist.com courtesy of NEUBAU

Diffuser Tokyo: fine leather eyewear cases with SOMÉS Saddle

Eyewear innovation in 2026

Eyewear trends: The language of reduction

Fine art as fashion: a-morir announces new crystal capsule, “Handle With Care”

Johanna Skans: “Sustainability is a mindset”

l.a.Eyeworks’ Limited Edition for Art Matters’ Gai Gherardi Fellowship