Eyestylist

The London show made an impression across all categories in 2023 / new dates have been announced for the 2024 edition

100% Optical has celebrated their biggest, most successful show yet in London. Organisers reported that the 3-day event saw a 10% year-on-year increase on its previous record attendance.

For 2023, 100% attracted a diverse selection of independent eyewear brands from Europe and the US. They included long-term supporters of the fair such as Kirk and Kirk, Sea2see, SALT. Optics,  BIRD and Gotti Switzerland, alongside first time appearances from VAVA, Rolf Spectacles and Vysen. Above: close-up of Linwei Zheng’s eyewear and accessory designs, winner of the 100% x RCA competition; Zheng used upcycled rubber tubes from the inside of car tyres to make the designs

The Love Eyewear Awards The fair celebrated creativity, colour and design flair with the Love Eyewear Awards. There were wins for a broad selection of products this year. Highlights included Ffin Eyewear (who won two awards for New Designer and Men’s Sunglasses of the Year), and ROLF Spectacles who won the category for Kids frame of the Year with their 3d printed bean glasses. Struktur Eyewear won the Men’s Frame of the Year and model PARIS Light and VAVA for Sustainable Frame of the year with their CL0012.

The continuing success of the brilliant RCA competition, in its 9th year, was a delight again at the  100% event, with very strong projects submitted by a group of outstanding students from the department of FAME_RCA  (Masters in Fashion / Footwear / Accessories / Millinery / Eyewear. The theme of the competition this year was “sunglasses that do not cost the earth” and the winner was Linwei Zheng who designed frames using rubber inner tubes from tyres – a sustainable direction that was simple and bold.

Next year’s 10th anniversary 100% Optical dates have been confirmed for 24th to 26th February 2024, while The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical has been extended until 2025. For further information, visit www.100percentoptical.com

The annual eyewear show for independent eyewear brands in New York, LOFT NYC takes place at the Hudson Mercantile from 16th March to 19th March 2023 / a huge line-up of designers and brands have booked for the edition which will welcome opticians and buyers from around the world

Creative eyewear designers will return to New York this month for a programme of annual events, among them the popular Loft NYC – at the Hudson Mercantile, an intimate showroom space on two floors. This year, the show will host over 35 of the finest independent eyewear brands and labels, from Europe, the US and Japan – including theo, Lafont Paris, Kirk and Kirk and Masahiromaruyama.

The LOFT NYC event will be running an extra day (Thursday) to accommodate buyers and optical professionals throughout their stay in the city.  Known also for its themed industry parties, the organisers have confirmed that 2023 will see a return of the much talked about party event. 

Expect to find a huge array of independent eyewear at this year’s LOFT, with brands taking part from across the world. Exhibitors include Bevel, BOZ Eyewear, Kirk and Kirk, LAFONT Paris, Lowercase NYC, MATSUDA, ROLF Spectacles, SALT. Optics, THEO, VAVA and VUE DC.

LOFT NYC takes place at Hudson Mercantile, 500 W 36th Street, (corner of 10th Avenue), New York from Thursday to Saturday 9am to 6pm, and Sunday from 9am to 5pm (16th to 19th March). 

100% Optical will showcase a wide choice of eyewear brands in London this weekend – the latest releases will include some of the new products highlighted here putting the spotlight on high-tech, 3D printed and sustainable materials, including recycled materials, bioplastics, wood and stone….offering British opticians a great opportunity to see the evolution of independent eyewear design. A very bright and bold colour palette will be a feature across the exhibition stands this year! 

This weekend marks a highlight in the UK’s optical calendar with the 2023 edition of 100% Optical, from Saturday 25th February to Monday 27th February 2023. The fair takes place at ExCel, London’s premiere exhibition centre in the east of the capital, close to Canary Wharf.

A wide selection of eyewear companies, including independent brands, have confirmed their participation in the London event, among them Ørgreen Optics, Rolf Spectacles, Sea2see, Tree Spectacles, Kirk & Kirk, Morel, Erkers1879, Struktur, SALT. Optics, FACE A FACE, Woow and Nirvan Javan, to name a few.

Award-winning natural materials experts Rolf Spectacles will be represented for the first time at 100%, and have two nominations in the Love Eyewear Awards (kid’s category and sustainable frame category). The Tyrol based artisan label has become a go-to brand in the UK for opticians stocking premium eyewear, and is recognised for its extremely innovative mix of natural eyewear materials, from natural wood and stone, to 3D printed bean based glasses. Above: Rolf Spectacles will head to 100% Optical for the first time, with an array of sustainable natural frames for adults and children – pictured, girl wears the Gamma glasses in the evolved collection – created with natural stone

Multiple colours and structures with interesting angles and spaces are typical features of the new Woow Collection by Design Eyewear Group. This upbeat line for SS2023 is inspired by holidays and relaxation, and a mood of carefree fun. Preview the frames at www.wooweyewear.com

The eyewear collection by the Swiss based designer Nirvan Javan will be introduced for the first time in London, by The Exclusive Eyewear Agency. The collections are inspired by unique cities around the world including London, Tokyo, and Toronto. The brand has just announced its brand new Marrakech line, with frames informed by the colours and cultural richness of the historic Moroccan city. www.nirvanjavan.com

BCorp certified Sea2see: ‘sustainable’ eyewear made from 100% marine waste

100% Optical offers an opportunity to find leading sustainable eyewear brands making important steps in sustainability. They include the carbon negative eyewear company Sea2see, always a highlight at the 100% show, and Bird Eyewear, known for its timeless designs, which this year include a new line in bioplastics and recycled materials. www.sea2see.org

100% takes place over three days at ExCel London. Some of the highlighted events during the weekend with include the award ceremony for the Royal College of Art Competition – with the theme ‘Sunglasses that do not cost the earth’, the presentation of the Love Eyewear Awards, and an opening night party with live music. For further information www.100percentoptical.com 100% Optical is a trade-only optical event.