Eyestylist

The London fair returns from 25th to 27th February 2023

100% Optical, the British trade fair which takes place annually at London’s ExCel, has announced an energetic 3-day edition for 2023, with a line up that includes Keynote speaker Natasha Cazin from Euromonitor talking on Global Consumer Trends. All the industry’s leading organisations, including AOP, ABDO, OSA and AIO will be represented at the event, and over 200 exhibitors across the fields of eyewear, technology, accessories and lenses and contact lenses – will be showcasing new innovations and products at the fair. The edition will include the LOVE Eyewear Awards, a celebration of the creativity in the eyewear design world, with prizes awarded for frames and accessories in numerous categories, from Sustainable Frames to Luxury Eyewear.

Among the creative independent eyewear brands exhibiting at the fair, favourites such as Erker’s, Götti Switzerland, Kirk & Kirk, Ørgreen Optics, SALT. Optics  and Struktur will be joined by 100% newcomers, Pampaloni Silver Eyewear from Florence (Italy), VAVA from Portugal and VYSEN from the USA. Above: Nina Mûr from Madrid returns to London in 2023; their elegant sustainable eyewear will be on show at stand D21.

Timeless designs from SALT. Optics remain a popular choice among independent opticians in the UK. Their current line, which is made in Japan, reexplores fine detailing and flattering colorations inspired by nature with exceptionally elegant colour pairings and interesting finishes.

Pampaloni Silver Eyewear produces luxury frames which are made of sterling silver, in designs inspired by 19th century eyewear.

Kirk & Kirk remain trailblazers in the UK independent market, encouraging bold colour in bold thick frames that are a popular choice with celebrities including Robert Downey JR and Jason Bell.

Struktur returns to 100% with their extensive colourful handmade optical and sunglasses collection. The frames by Struktur have an elegant sculptural look only achievable with artisan workmanship and hand finishing.

100% Optical continues to support the RCA ‘eyewear design’ competition, an initiative that allows future talent to explore eyewear design and key topics such as materiality and sustainability. Now in its 9th year, for this edition of the fair the  competition will focus in on the issue of sustainability with the topic, “Sunglasses that do not cost the earth“.

100% Optical 2023 returns to its home at ExCeL in London from 25th to 27th February 2023, featuring over 200 exhibitors including Erker’s, Nina Mûr, Vava Eyewear, Struktur Eyewear, Kirk & Kirk, SALT. Optics and more. Find out more and register here: www.100percentoptical.com Location: ExCel London, Royal Location: ExCel London, Royal Victoria Dock, 1 Western Gateway, LONDON E16 1XL. Eyestylist is a Media Partner for 100% Optical.

“A brave and fearless red shade…” called Viva Magenta

For 2023, Pantone has announced ‘Viva Magenta’ as their ‘Colour of the Year’, a bright pinkish red they refer to as “an unconventional red for an unconventional time.” According to Pantone, Viva Magenta “welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all”.

The brand states: “In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

In eyewear, bright tones of fuchsia and neon pink were already trending successfully in the summer months, and tones related to this palette were fresh and bold in the collections exhibited at Silmo for S/S 2023; the colour palette now extends further with new variations of pink and red and bright combinations, inspired by the intense natural red ‘cochineals’. Above: Agent Provocateur sunglasses by RETROSUPERFUTURE, a brand new collection launched for the current season, www.retrosuperfuture.com

In the fashion press, the Viva Magenta at Pantone is being represented in a multitude of red and pink variations, from Carmine red to berry tones with a very intense pink/purple depth. At Lafont Paris, the new Maldives frame for Spring/Summer 2023 comes in an eye-catching red coloration with patterned fabric sandwiched within the acetate layers. www.lafontparis.com

“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement….” PANTONE

At Materika – a brand produced by the Italian brand, Look-Made in Italia, the new Piuma series features a very close colour to the Pantone Viva Magenta, in a shape that is graphic and angular to create a bold and trendsetting optical style. Find out more at https://lookocchiali.it Written by Clodagh Norton – All rights reserved