Eyestylist

We have noticed some really beautiful new details appearing in the frames. What is your hope with these elegant additions? Thank you! We’re glad you noticed them. The idea is to offer a timeless, original style that delivers the highest optical experience possible. We love heritage eyewear, but it’s not enough to just keep making what has worked in the past. We want to honor what has come before, but also elevate it with design features and quality materials such as custom stamped core wires, proprietary colors of Japanese acetate, and functionally engraved Aerospace grade titanium. Timeless doesn’t have to mean boring. This should be a product that you are excited to wear a few decades from now.

Is California still at the very heart of the brand? How does your retail / optician background continue to influence the collections at SALT.? We both live, work, and raise our families here in California, so it is a big influence on our day to day lives. That is inevitably going to make its way into anything we do. However, SALT. is really only one-half California, with the other cornerstone being Japan. Aspects of Japanese culture such as integrity, discipline, and respect very much inform the SALT. design process. We spend a lot of time in Japan each year to ensure that the production of our frames and our partnership with the factories is as excellent of quality as possible.

Our backgrounds in eyewear will always inform our process and priorities in design. As opticians, we were frustrated that it seemed many designs were based on looks and not optical performance. Our goal is to combine the two. There are a number of features that are built into the design to ensure that integrity of the lens, and the Japanese material selection and manufacturing support this. Each piece of SALT. eyewear is specifically crafted to help the dispensing optician provide the most elevated product possible and deliver the highest optical experience to the end consumer.