Design + Inspiration

The Firi is back: photographed by Alexander DiGenova

Christian Roth’s Firi sunglasses come from a tradition of iconic eyewear designs, modelled in signature ultra-beveled acetate. The style is featured in Roth’s new campaign by Alexander DiGenova, the 23 year old designer, photographer and creative director.

Above: Juliana wears Firi by Christian Roth, described as a “punky cateye design” – photography by Alexander DiGenova

Set in his Los Angeles apartment, Alexander enlisted his fellow creative muses, models and friends isolated with him in lockdown earlier this year, to embody the spirit of the eyewear.

“A bold, sculptural silhouette is perfect on Juliana and reminiscent of her essence,” said Alexander. Though in her early 20s, Juliana has traveled the world three times over and is fluent in French. Her monochromatic aesthetic is never complete without sunglasses.”

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].

Eyewear news: A highly anticipated return to some kind of normality and a chance to meet with friends and clients: the Hall of Frames trade fair takes place in Zurich on 13th and 14th September 2020 and looks set to attract more brands than ever with the cancellations of the season’s larger international shows. Above: Ørgreen Optics attends the Hall of Frames event each year. The brand has recently released a new mini collection in acetate. The kaleidoscopic colours, which play with lightness and depth, are one of the highlights in an ever evolving collection of contemporary ranges by the Copenhagen label. 

From Germany, Coblens will attends the optical fair in Zurich with their growing range of metal and acetate lines…their lightweight titanium eyewear continues to be one of their most sought after specialisms, created in exciting colorations using PVD titanium coatings. Find out more at: www.coblens.com

Lunettes ALF comes to Hall of Frames Zurich for the first time this September. The French design label has achieved much in a small space of time and is already a favourite label in some of the world’s finest optical stores. The team promises two new special releases at the fair. Find out more at www.lunettes-alf.com

Nirvan Javan – the 5 year old Swiss label will show their London collection among other ranges: the premium acetate collection is handcrafted in Japan with precision and emphasizes the distinctive and purist signature of the designer as well as practicalities of comfort and fit. www.nirvanjavan.com

Update: Hall of Frames has created a new booking system for meetings with exhibitors at https://hallofframes-time.contedi.de/onlinetermin. The fair is also working with UVC protection who are providing a device for disinfecting the frames on display.

Confirmed brands attending Hall of Frames (HOF – the trade only event) in Zurich include Falvin Eyewear, Lunettes Alf, Fassungswerk, NOBIKA, Einstoffen, JF Rey, Kypers, Mykita, Nirvan Javan, Ørgreen Optics and YOU MAWO – for more details about the event and for a full list of exhibitors visit www.hallofframes.ch

Virtual products showcase: For the coming season, Götti Switzerland is adding six new titanium styles to its collection, including fashionable shapes paired with 3D printed inlays and two strong masculine shapes. The Swiss brand also announces feminine acetate styles in new stunning transparent colours as well as strong and bold acetate classics for men. For autumn, new entries will appear in the Dimension range including 14 new models, 4 of which are designed for kids and teens. The adult Dimension styles have a super thin construction, with  sleek lightweight temples – the easygoing everyday shapes fit many different face shapes and personalities.
In Götti’s Perspective design ‘Folio’ – the essence of which is built on strong contours and technical innovation – a fine, flat rim, reduced to an absolute minimum, encases the lenses. A sophisticated balance – with architectural references is formed through the strong structure and breathtaking lightness of the product.
Above: model Dancy is new at Götti Switzerland: on the surface, the model is a progressive take on a slightly oversized cat’s eye. A closer look shows the inlays produced in an additive manufacturing process, thanks to Götti’s in-house 3D-printing capabilities. The result is a distinguished balance of classic and futuristic.

The ultra-bold Everts model by Götti Switzerland is a masculine interpretation of the classic aviator style. Like all frames in the Dimension collection, these sunglasses are 100% manufactured in Switzerland, using state-of-the-art 3D printing capabilities with all focus on sustainable manufacture. The polyamide front is combined with stainless steel temples to create a flexible and comfortable frame to fit individual wearers.

Inspired by time-honored classics, reduced to essentials: model Ernest Götti Switzerland   offers a modern twist on a bold, square frame. With a slightly thicker rim (pictured in black), the versatile unisex design is made from hand-polished acetate produced exclusively for Götti by leading manufacturers in Germany and Austria.

About the Eyestylist virtual products showcase: the Eyestylist virtual products showcase offers a unique launchpad for new avantgarde, artisan or luxury eyewear and sunglass products – through Autumn 2020. The showcase is an initiative designed to connect Eyestylist readers and specialist designers in the absence of international trade fairs + launch events due to the Coronavirus pandemic. For more details email [email protected].