Uncategorized

#THEGOODQUARANTINE Collection by @nina_mur_eyewear – Spanish label is producing its next edition in virtual collaboration with opticians through the lockdown

Nina Mûr founders Lorena Serrano and Davide Fichera have launched a sustainable design project during the coronavirus quarantine – out of their home in Madrid – to share the creation of their next edition of eyewear with opticians. Their aim is to produce something both creative and unique at this unprecedented time through virtual connection with friends and optical partners.

The design duo plans to create five unique collaborative styles in the Quarantine collection – underlining the sustainable concept and production typical of the Nina Mûr brand while bringing together a community of like-minded people to create a human connection and shared ‘creative’ experience beyond the isolation and lonely existence of lockdown. Above: Lorena working from home on lockdown in Madrid (April 2020) – pictured with son Luca

“We will create these glasses with our usual sustainable materials, principally wood, and our usual local production in Madrid,” explains Serrano. “We have asked friends and optician contacts taking part to provide a drawing or a photo of a drawing as a starting point. We have people working on this project around the world, in Japan, France, Italy and the USA. Once the designs are in they will then vote themselves on their favourite designs – we propose to create the most ‘popular’ five styles through this process, once the voting is completed the week after next.”

#TheGoodQuarantine Collection by @nina_mur_eyewear + @nina_more_eyewear with be available for purchase in May 2020. Watch this space to see the collection soon! For more information visit www.ninamur.com

A pledge to show support of independent retailers in the COVID-19 crisis with donation from online sunglass sales

Young Swiss eyewear label Einstoffen is taking immediate action in light of the global health crisis by donating a percentage of their online sunglasses sales back to their long-term optical partners.

Philippe Rieder told Eyestylist: “We have decided to support our customers in these difficult times as much as our strengths allow. From 18th March to 19th April 2020, 50% of the turnover of each pair of sunglasses purchased online will be credited to the opticians in the town where the purchase has been made.”

This spring, the brand has launched its biggest collection yet: ‘Stand Tall, Run Free’ with 40 new styles in titanium, wood acetate and steel. It celebrates independent minds and free spirits with forward-thinking designs, unusual materials and material combinations, with a focus on easy-to-wear design with the occasional ‘surprising twist’.

‘Stand Tall, Run Free’ stays true to the signature Einstoffen style, mixing natural resources with technical materials and easy-fitting shapes. New eye-catching details include very detailed micro-engravings, sprayed titanium, lenses in multiple colours and tiny wooden inserts. Find out more about the collection at www.einstoffen.ch

EINSTOFFEN is a young eyewear and fashion brand founded in 2008 by four friends from Switzerland. Inspired by nature, art, film and music, the brand has since created shirts, glasses, sunglasses, T-shirts and watches for cosmopolitan individualists with a sense of humour. “In our eyes, eyewear and streetwear, nature and urbanity, Swiss quality awareness and a pinch of extravagance go together very well.”