Eyestylist

| Eyestylist 7th April 2021

Emerging creative label: VADA Eyes from Texas

Sunglasses insights: Katie Caplener’s eyewear is fresh, striking and beautifully presented

From an all female team of makers in Austin, Texas, the jewellery brand VADA launches a new line of sunglasses – TOKIO, TEXAS Collection II – produced in fine materials and responsibly sourced, conjuring up some imaginative references – from ancient art to modern dance, neoclassicism to New Wave. The evocative sunglass collection – highlighted in Eyestylist’s sunglasses trend bulletin this month – www.eyestylist.com/eyestylist-trend-bulletin-issue-3/ – and among our favourite finds so far in 2021 – is part of the first wave of stylish Japanese made frames from the brand which is best known for its fine intricate handmade jewelry. Above: the new and awesome campaign from VADA, TOKIO TEXAS : KAUBŌI TOKIO CICADA – VADA frames are designed in Austin, Texas and handmade in Japan – Campaign photography by Kaiman Kazazian

VADA Eyes: in the foreground, the oversized Cicada Garnet sunglasses – a “butterfly square” – and an ode to jewellery designer Elsa Peretti

The new models include the dramatic oversized Cicada Garnet, a frame name that references the insect native to Texas and Japan, and created in reverence to Elsa Peretti’s personal eyewear from which the model “takes some of its shapely cues.” The styles typically feature 8mm organic cellulose acetate, 18K gold plated metal details, and a monogram rivet for a VADA custom chain retainer attachment.

About the brand: Founded in 2013, VADA specialises in fine jewelry as well as highly curated vintage and antique collections. VADA Eyes is the latest chapter in the brand’s story, launched in Spring 2020 with imaginatively styled frames in cellulose acetate, and featuring hand-wrought metal adornments and custom rivets to hold branded decorative gold chains. The frames are currently available to purchase in the brand’s online boutique and at specialist optical retailers including the highly esteemed Black Optical (www.blackoptical.com) in Dallas, USA. To find out more about VADA, visit www.vadajewelry.com

| Eyestylist 6th April 2021

The Art of Optics, Dubai (UAE) – Box Park

A store with a young and energetic vision – Box Park, Dubai

Ahmad Albanna, owner and founder of The Art of Optics, Dubai, is an eyewear aficionado with his own collection of independent specs and sunglasses and an enthusiastic interest in art and design. “With a passion for frames, I have always been in search of unique, unusual colorful eyewear,” he told Eyestylist. “So when I opened my store I went to the optical exhibitions to select each pair of glasses myself. I knew some of the brands from being a collector. But when I started to visit the fairs I got to know some more. Some of the brands we have are here in Dubai for the very first time. We stock just one of each optical or sunglass style selected,” he adds, a way to ensure exclusivity for customers in Dubai, and a theme that runs in store and on Instagram endorsed with the hashtag, #WeOnlySellOne.

The Art of Optics: an uplifting bold colour scheme is a highlight of this artistic modern store concept in Dubai

The colourful interior of The Art of Optics store presents unique eyewear designs from around the world. They include theo and Hapter, Kuboraum and Rigards, Sabine B and JF Rey, Nina Mur and Masahiro Maruyama. Against a backdrop that is bold and multicolored as you enter the store, the individual pieces are shown like works of art, and without crowding the walls. “I wanted to be simple but unique,” says Albanna, “and not like the usual optical store. The bright, joyful colours are welcoming and warm.”

Line drawings on the walls of the store by Iranian artist and Dubai resident, Nadia Namvar

Eye-catching wall art lines sections of the interior, a visual focal point and “a main branding feature” at The Art of Optics. Assisted by Albanna’s son Salman, the team has taken care to achieve a successful profile for the store on social media and particularly Instagram. “The line visual by Nadia Namvar is simple but creative, and represents the brand. Our logo was designed by a young Emarati designer Nuha AlMuqbily and the interior design is by Italian designer Gian Luca Armucida.” On social media, the line visuals and professional shots of models wearing the unique and creative frames extend the brand identity beyond the confines of the physical store.

Find out more – The Art of Optics is located at Box Park Dubai (www.boxpark.ae). For opening hours and to learn about the unique glasses available visit the website at  www.theartofoptics.ae

| Eyestylist 3rd April 2021

New Acetate Sunglasses: Viveur Eyewear, made in Italy

Viveur’s S/S collection expands with new and stylish everyday frames, made in Italy

The independent brand Viveur Eyewear, known for its Italian made metal glasses and sunglasses has extended its collection with new Mazzucchelli acetate sunglasses – characterised by a style-driven, vintage inspired elegance. Viveur’s commitment to well designed product and refined manufacture comes through in these designs, which are ideal for everyday wear, while delivering on quality at a well-judged accessible price. Above: Montecarlo by Viveur Eyewear – featured this month in the Eyestylist TREND feature – https://www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Made in Italy: Montecarlo by Viveur Eyewear  in Beige – available online at 188 euros

The Montecarlo style by Viveur is one of several chic styles in this line – fitted with category 2 anti-glare sun lenses. Frames which offer the same lens and frame tint represent a sophisticated trend in sunwear which is inspired by the past – often playing with transparency and crystal colorations. The Montecarlo is offered in three colours including beige with the matching lens tone (pictured), black with black lenses and dark havana with a contrasting light green lens. The style also features a retro-inspired metal temple core, a detail which is visible in the colour variation above.

Viveur Eyewear: model Nizza
Viveur Eyewear: model Nizza is a narrow street-style inspired shape informed by the trendy styles of the 1990s

One of our recommended styles for Spring/Summer, the Nizza has a fresh, youthful appeal in colours that are timeless and easy to wear. Choose from black with a blue graduated lens tone, dark havana with brown lenses and a very chic rose with pink flash lens.

About Viveur Eyewear: the brand was founded in Pavia, Italy in 2015 by Carlo Opice, CEO. Sourcing high quality frame materials and lenses with protective qualities as well as special tones and graduated effects, Viveur has achieved success at retail and online with its unpretentious quality design and reflection of a style that is dedicated to the pleasures of life! Viveur first appeared on Eyestylist in 2017 – to see more about the brand on Eyestylist visit www.eyestylist.com/2019/03/trends-metal-rim-tinted-lens/

Visit Viveur Eyewear and shop online at  https://en.viveureyewear.com

| Eyestylist 1st April 2021

Sunglasses trends SS21 on our radar

Eyestylist TREND bulletin cover frame: a white retro beauty by LAPIMA, Brazil

Sunglasses trends are always inspiring and this year our imaginations have been caught by the most luxurious design direction and exciting new bright colours that lift the spirits. Highlighted in the sunglasses TREND bulletin several different directions in the independent collections were a focal point in a season that offers a wide choice of cool styles, immaculate design details and pick-me-up colours with which to fall in love. In 2021, the most striking hues are bright, bold and beautifully flattering for the face, not forgetting a palette of pretty pastel shades – for lenses as well as frames they might match. While the oversized shapes are stealing the space in the press, vintage-inspired designs are totally on trend, whatever the dimensions, with refreshed versions of cat eyes and narrow frames, as well as eccentric shapes or asymmetrics adding to the creative mix. Above: model Nina in natural white vintage – off white acetate with yellow lenseswww.lapima.com

To see what’s new, we’re delighted to extend our sunglasses content through Issuu…click on the thumbnail to read our insights and forecasts for what’s hot for the season of 2021 and beyond : www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Molin Milla  | Eyestylist 26th March 2021

Colour trends: Tricks with colour

Observations in colour: graduated colour effects add a tiny touch of magic / blue & green tints and shades are varied and sophisticated for 2021 / high saturation colours and very light crystals are dramatic in combination

As the colour palette diversifies dramatically and nuances of tones are widely explored in independent eyewear with undeniable sophistication and precision, so too are we seeing frames with new intensities of colour, unexpected complementary shades and contrasts in transparencies that are modern and flattering, designed to enhance the natural tones of the skin. Graduated, ‘ombre’ or gradient effects in high-quality acetates such as those by Mazzucchelli have long been a feature of high level independent collections but today there has been a greater rethinking in how colours can be combined to produce a statement or individual style and design that looks beautiful and unique when worn on the face. Above: minimal design, gentle graduation in one of the most trendy colours of the SS21 season: the Milla by Gotti Switzerland in an organic forest green which fades to a luminous crystal – www.gotti.ch

An eye for creative colour: FACE A FACE Bocca Pixel4 demonstrates the nuances of creative colour combinations and gradient effects

The Bocca Pixel4 has several variations featuring gradient colour, deeper at the top with an aqueous and fluid finish in the lower section. This frame is produced by the French company FACE A FACE and comes from an iconic line called BOCCA inspired by the arts and – in the case of Pixel4 – the shape is based on the graphic signature style of the artist M. C. Escher. www.faceaface-paris.com

Hybride by Lafont Paris: an exquisite example of mixing colour and pattern – the gentle green rim fades to a a very light pink tinted crystal – offset by a touch of the signature Lafont terrazzo pattern

From the SS21 Lafont Paris collection, model Hybride is an example of an acetate frame created through a collage of different translucent tones and patterns creating a dramatic and eye-catching finish. The fade effect has a chic and glamorous look that subtly references a vintage-like quality typical of the most feminine luxury frame styles of the 1960s and early 70s. To see more frames by Lafont Paris visit www.lafont.com