The Art of Optics, Dubai (UAE) – Box Park

A store with a young and energetic vision – Box Park, Dubai

Ahmad Albanna, owner and founder of The Art of Optics, Dubai, is an eyewear aficionado with his own collection of independent specs and sunglasses and an enthusiastic interest in art and design. “With a passion for frames, I have always been in search of unique, unusual colorful eyewear,” he told Eyestylist. “So when I opened my store I went to the optical exhibitions to select each pair of glasses myself. I knew some of the brands from being a collector. But when I started to visit the fairs I got to know some more. Some of the brands we have are here in Dubai for the very first time. We stock just one of each optical or sunglass style selected,” he adds, a way to ensure exclusivity for customers in Dubai, and a theme that runs in store and on Instagram endorsed with the hashtag, #WeOnlySellOne.

The Art of Optics: an uplifting bold colour scheme is a highlight of this artistic modern store concept in Dubai

The colourful interior of The Art of Optics store presents unique eyewear designs from around the world. They include theo and Hapter, Kuboraum and Rigards, Sabine B and JF Rey, Nina Mur and Masahiro Maruyama. Against a backdrop that is bold and multicolored as you enter the store, the individual pieces are shown like works of art, and without crowding the walls. “I wanted to be simple but unique,” says Albanna, “and not like the usual optical store. The bright, joyful colours are welcoming and warm.”

MOREL par Jean Nouvel
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Line drawings on the walls of the store by Iranian artist and Dubai resident, Nadia Namvar

Eye-catching wall art lines sections of the interior, a visual focal point and “a main branding feature” at The Art of Optics. Assisted by Albanna’s son Salman, the team has taken care to achieve a successful profile for the store on social media and particularly Instagram. “The line visual by Nadia Namvar is simple but creative, and represents the brand. Our logo was designed by a young Emarati designer Nuha AlMuqbily and the interior design is by Italian designer Gian Luca Armucida.” On social media, the line visuals and professional shots of models wearing the unique and creative frames extend the brand identity beyond the confines of the physical store.

Find out more – The Art of Optics is located at Box Park Dubai (www.boxpark.ae). For opening hours and to learn about the unique glasses available visit the website at  www.theartofoptics.ae

New Acetate Sunglasses: Viveur Eyewear, made in Italy

Viveur’s S/S collection expands with new and stylish everyday frames, made in Italy

The independent brand Viveur Eyewear, known for its Italian made metal glasses and sunglasses has extended its collection with new Mazzucchelli acetate sunglasses – characterised by a style-driven, vintage inspired elegance. Viveur’s commitment to well designed product and refined manufacture comes through in these designs, which are ideal for everyday wear, while delivering on quality at a well-judged accessible price. Above: Montecarlo by Viveur Eyewear – featured this month in the Eyestylist TREND feature – https://www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Made in Italy: Montecarlo by Viveur Eyewear  in Beige – available online at 188 euros

The Montecarlo style by Viveur is one of several chic styles in this line – fitted with category 2 anti-glare sun lenses. Frames which offer the same lens and frame tint represent a sophisticated trend in sunwear which is inspired by the past – often playing with transparency and crystal colorations. The Montecarlo is offered in three colours including beige with the matching lens tone (pictured), black with black lenses and dark havana with a contrasting light green lens. The style also features a retro-inspired metal temple core, a detail which is visible in the colour variation above.

Viveur Eyewear: model Nizza
Viveur Eyewear: model Nizza is a narrow street-style inspired shape informed by the trendy styles of the 1990s

One of our recommended styles for Spring/Summer, the Nizza has a fresh, youthful appeal in colours that are timeless and easy to wear. Choose from black with a blue graduated lens tone, dark havana with brown lenses and a very chic rose with pink flash lens.

MOREL par Jean Nouvel

About Viveur Eyewear: the brand was founded in Pavia, Italy in 2015 by Carlo Opice, CEO. Sourcing high quality frame materials and lenses with protective qualities as well as special tones and graduated effects, Viveur has achieved success at retail and online with its unpretentious quality design and reflection of a style that is dedicated to the pleasures of life! Viveur first appeared on Eyestylist in 2017 – to see more about the brand on Eyestylist visit www.eyestylist.com/2019/03/trends-metal-rim-tinted-lens/

Visit Viveur Eyewear and shop online at  https://en.viveureyewear.com

Sunglasses trends SS21 on our radar

Eyestylist TREND bulletin cover frame: a white retro beauty by LAPIMA, Brazil

Sunglasses trends are always inspiring and this year our imaginations have been caught by the most luxurious design direction and exciting new bright colours that lift the spirits. Highlighted in the sunglasses TREND bulletin several different directions in the independent collections were a focal point in a season that offers a wide choice of cool styles, immaculate design details and pick-me-up colours with which to fall in love. In 2021, the most striking hues are bright, bold and beautifully flattering for the face, not forgetting a palette of pretty pastel shades – for lenses as well as frames they might match. While the oversized shapes are stealing the space in the press, vintage-inspired designs are totally on trend, whatever the dimensions, with refreshed versions of cat eyes and narrow frames, as well as eccentric shapes or asymmetrics adding to the creative mix. Above: model Nina in natural white vintage – off white acetate with yellow lenseswww.lapima.com

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To see what’s new, we’re delighted to extend our sunglasses content through Issuu…click on the thumbnail to read our insights and forecasts for what’s hot for the season of 2021 and beyond : www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Molin Milla

Colour trends: Tricks with colour

Observations in colour: graduated colour effects add a tiny touch of magic / blue & green tints and shades are varied and sophisticated for 2021 / high saturation colours and very light crystals are dramatic in combination

As the colour palette diversifies dramatically and nuances of tones are widely explored in independent eyewear with undeniable sophistication and precision, so too are we seeing frames with new intensities of colour, unexpected complementary shades and contrasts in transparencies that are modern and flattering, designed to enhance the natural tones of the skin. Graduated, ‘ombre’ or gradient effects in high-quality acetates such as those by Mazzucchelli have long been a feature of high level independent collections but today there has been a greater rethinking in how colours can be combined to produce a statement or individual style and design that looks beautiful and unique when worn on the face. Above: minimal design, gentle graduation in one of the most trendy colours of the SS21 season: the Milla by Gotti Switzerland in an organic forest green which fades to a luminous crystal – www.gotti.ch

An eye for creative colour: FACE A FACE Bocca Pixel4 demonstrates the nuances of creative colour combinations and gradient effects

The Bocca Pixel4 has several variations featuring gradient colour, deeper at the top with an aqueous and fluid finish in the lower section. This frame is produced by the French company FACE A FACE and comes from an iconic line called BOCCA inspired by the arts and – in the case of Pixel4 – the shape is based on the graphic signature style of the artist M. C. Escher. www.faceaface-paris.com

Hybride by Lafont Paris: an exquisite example of mixing colour and pattern – the gentle green rim fades to a a very light pink tinted crystal – offset by a touch of the signature Lafont terrazzo pattern

From the SS21 Lafont Paris collection, model Hybride is an example of an acetate frame created through a collage of different translucent tones and patterns creating a dramatic and eye-catching finish. The fade effect has a chic and glamorous look that subtly references a vintage-like quality typical of the most feminine luxury frame styles of the 1960s and early 70s. To see more frames by Lafont Paris visit www.lafont.com

Spring exclusive: RES/REI Pearls collection

Unique pearl decoration – an icon of style and elegance – on every frame

In their latest release for Spring, Italian label RES/REI is inspired by the timeless elegance of the pearl necklace, a much-loved accessory evoking femininity and charm. Admired for its aesthetic value and its delicate spherical shape, the pearl decoration is the main influence in this tasteful feminine glasses line, appearing on the temples of the light and delicate styles.

Like little sculptures, the four models are characterized by surprising shapes and volumes, and a complex, highly studied colour selection: the colour of the frame front contrasts with the sophisticated chromatic combinations of the elements which make up the temple while the decorative details provide further tonal variation and delicate finesse. Above: RES/REI Pearls Collection launched for Spring 2021

Model Pearl by RES/REI; this frame is offered in 4 artistic combinations of grey (pictured), pink, and red or brown havana

The diaphanous Pearl model in the line has a soft, graceful shape with an organic feel, fusing with a touch of colour in each of the four variations, combining exquisite Mazzucchelli acetates with the dainty jewellery detail.

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Götti Switzerland
Model Oyster by RES/REI pictured in a rich purple tone – cat eye

A classic and timeless cat eye shape, model Oyster is a versatile shape with a sculpted look. The frame is available in four exciting and glamorous combinations of purple, brown, blue or green havana.

About RES/REI: The Italian company is a specialist in handmade glasses and sunglasses, with an artisan philosophy, dedication to research and innovation, as well as a passion for specialist materials and authentic Italian craftsmanship. Founded in 2011 by Oliviero Zanon, the label has become one of Italy’s most prestigious independent eyewear makers committed to handmade production and ultra-fine design. Find out more by visiting the website at www.resrei.com