Diffuser Tokyo: from passion to product

Accessories and lifestyle brand from Japan continues to present a wide array of fresh concepts which are both functional and quietly stylish

An expanding accessories label rooted in Japanese tradition, Diffuser Tokyo’s founder Masaki Hirose has a love for tradition and craftsmanship in his home country of Japan where he continues to develop what has become one of eyewear’s most distinctive labels for exclusive optical accessories. Products include leather cases and cords, as well as stunning items for presentation and display, created by hand in the Japanese capital using carefully sourced materials including luxurious leathers and silver. Above: frame cord and bracelets by Diffuser Tokyo – designed as a perfect match for high quality eyewear, for men and women

Diffuser Tokyo: leather cords featuring branding in golden lettering

The array of products by Diffuser take into account qualities such as practicality and efficiency as designs that can be worn and used to hold glasses, but also open a new opportunity for a more stylish luxury leaning suited to the finest eyewear products – something that has long been required as an opportune purchase for the customers of the best eyewear stores particularly.

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Hall of Frames Zurich Convention Center 12-13 September 2021
Diffuser Tokyo: an eyewear ‘pouch’ to wear around the neck

A simple quite discreet eyewear carrier to wear around the neck is among our favourite styles for the S/S season, produced in fine leather with the familiar gold “Diffuser” branding. The designs include a variety of colours and patterns including a new croc embossed leather.

About the brand: DIFFUSER TOKYO is an eyewear accessory brand that launched in autumn 2012. Masaki Hirose, who has worked on domestic sales of a leading global eyewear brand, formed a team of colleagues who were playing an active role at various major department store outlets and Tokyo Collection Brand. They design together by using their extensive experience in the Japanese and international markets and have rolled out their beautiful products around the world, to fashion and concept stores as well as independent optical retailers. For more information and to purchase online visit https://diffuser-tokyo.com

Nirvan Javan: colour nuances, inspired by Paris

The Swiss brand works with natural colours and subtle tones influenced by the city of Paris

Architectural acetate designs, in colours informed by key monuments, the Swiss designer Nirvan Javan turned to Paris for his latest inspiration and handmade acetate frames. Part of a stylistic journey around the globe and a symbiosis of styles from London to Chicago and Tokyo, the label has introduced six special optical designs on the Paris theme, refined in their simplicity and clean minimalist lines, with the inclusion of timeless crystal finishes, alongside a hint of rose and dark pink.  Above: new Nirvan Javan models in the PARIS collection – 04:16 (CET) and 04:18 (CET) – the evocative colours replicate the details of some famous Parisian architectural landmarks

Nirvan Javan / exclusive styles 05:08 (CET) and 05:10 (CET) in the new PARIS edition – luxury acetate is a favourite material at the brand

Refined translucent crystal designs in acetate are a signature look at Nirvan Javan. The classic rectangular model PARIS 05 – styles 05:08 (CET) and 05:10 (CET) (above) – prime examples of the mix of tradition and contemporary detail in these beautiful acetate styles, is offered in a variety of flattering tones including a super transparent crystal and a light natural brown.

MOREL par Jean Nouvel
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Nirvan Javan: a nostalgic colour palette with its origin in the French capital

Considering details of landmarks such as the Eiffel Tower and the Louvre Pyramid, a classic French 19th century ‘palais’ or the iconic red art nouveau signage of the metro,  the PARIS collection evolves with a chic, luxurious style, conceived to underline the individual expression of the male and female wearer with a gentle, graceful air.

Nirvan Javan frames are designed in Switzerland and handcrafted in Japan. To find out more about the young independent eyewear label, visit the website at www.nirvanjavan.com

Emerging creative label: VADA Eyes from Texas

Sunglasses insights: Katie Caplener’s eyewear is fresh, striking and beautifully presented

From an all female team of makers in Austin, Texas, the jewellery brand VADA launches a new line of sunglasses – TOKIO, TEXAS Collection II – produced in fine materials and responsibly sourced, conjuring up some imaginative references – from ancient art to modern dance, neoclassicism to New Wave. The evocative sunglass collection – highlighted in Eyestylist’s sunglasses trend bulletin this month – www.eyestylist.com/eyestylist-trend-bulletin-issue-3/ – and among our favourite finds so far in 2021 – is part of the first wave of stylish Japanese made frames from the brand which is best known for its fine intricate handmade jewelry. Above: the new and awesome campaign from VADA, TOKIO TEXAS : KAUBŌI TOKIO CICADA – VADA frames are designed in Austin, Texas and handmade in Japan – Campaign photography by Kaiman Kazazian

VADA Eyes: in the foreground, the oversized Cicada Garnet sunglasses – a “butterfly square” – and an ode to jewellery designer Elsa Peretti

The new models include the dramatic oversized Cicada Garnet, a frame name that references the insect native to Texas and Japan, and created in reverence to Elsa Peretti’s personal eyewear from which the model “takes some of its shapely cues.” The styles typically feature 8mm organic cellulose acetate, 18K gold plated metal details, and a monogram rivet for a VADA custom chain retainer attachment.

Götti Switzerland
Hall of Frames Zurich Convention Center 12-13 September 2021

About the brand: Founded in 2013, VADA specialises in fine jewelry as well as highly curated vintage and antique collections. VADA Eyes is the latest chapter in the brand’s story, launched in Spring 2020 with imaginatively styled frames in cellulose acetate, and featuring hand-wrought metal adornments and custom rivets to hold branded decorative gold chains. The frames are currently available to purchase in the brand’s online boutique and at specialist optical retailers including the highly esteemed Black Optical (www.blackoptical.com) in Dallas, USA. To find out more about VADA, visit www.vadajewelry.com

The Art of Optics, Dubai (UAE) – Box Park

A store with a young and energetic vision – Box Park, Dubai

Ahmad Albanna, owner and founder of The Art of Optics, Dubai, is an eyewear aficionado with his own collection of independent specs and sunglasses and an enthusiastic interest in art and design. “With a passion for frames, I have always been in search of unique, unusual colorful eyewear,” he told Eyestylist. “So when I opened my store I went to the optical exhibitions to select each pair of glasses myself. I knew some of the brands from being a collector. But when I started to visit the fairs I got to know some more. Some of the brands we have are here in Dubai for the very first time. We stock just one of each optical or sunglass style selected,” he adds, a way to ensure exclusivity for customers in Dubai, and a theme that runs in store and on Instagram endorsed with the hashtag, #WeOnlySellOne.

The Art of Optics: an uplifting bold colour scheme is a highlight of this artistic modern store concept in Dubai

The colourful interior of The Art of Optics store presents unique eyewear designs from around the world. They include theo and Hapter, Kuboraum and Rigards, Sabine B and JF Rey, Nina Mur and Masahiro Maruyama. Against a backdrop that is bold and multicolored as you enter the store, the individual pieces are shown like works of art, and without crowding the walls. “I wanted to be simple but unique,” says Albanna, “and not like the usual optical store. The bright, joyful colours are welcoming and warm.”

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Line drawings on the walls of the store by Iranian artist and Dubai resident, Nadia Namvar

Eye-catching wall art lines sections of the interior, a visual focal point and “a main branding feature” at The Art of Optics. Assisted by Albanna’s son Salman, the team has taken care to achieve a successful profile for the store on social media and particularly Instagram. “The line visual by Nadia Namvar is simple but creative, and represents the brand. Our logo was designed by a young Emarati designer Nuha AlMuqbily and the interior design is by Italian designer Gian Luca Armucida.” On social media, the line visuals and professional shots of models wearing the unique and creative frames extend the brand identity beyond the confines of the physical store.

Find out more – The Art of Optics is located at Box Park Dubai (www.boxpark.ae). For opening hours and to learn about the unique glasses available visit the website at  www.theartofoptics.ae

New Acetate Sunglasses: Viveur Eyewear, made in Italy

Viveur’s S/S collection expands with new and stylish everyday frames, made in Italy

The independent brand Viveur Eyewear, known for its Italian made metal glasses and sunglasses has extended its collection with new Mazzucchelli acetate sunglasses – characterised by a style-driven, vintage inspired elegance. Viveur’s commitment to well designed product and refined manufacture comes through in these designs, which are ideal for everyday wear, while delivering on quality at a well-judged accessible price. Above: Montecarlo by Viveur Eyewear – featured this month in the Eyestylist TREND feature – https://www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Made in Italy: Montecarlo by Viveur Eyewear  in Beige – available online at 188 euros

The Montecarlo style by Viveur is one of several chic styles in this line – fitted with category 2 anti-glare sun lenses. Frames which offer the same lens and frame tint represent a sophisticated trend in sunwear which is inspired by the past – often playing with transparency and crystal colorations. The Montecarlo is offered in three colours including beige with the matching lens tone (pictured), black with black lenses and dark havana with a contrasting light green lens. The style also features a retro-inspired metal temple core, a detail which is visible in the colour variation above.

Viveur Eyewear: model Nizza
Viveur Eyewear: model Nizza is a narrow street-style inspired shape informed by the trendy styles of the 1990s

One of our recommended styles for Spring/Summer, the Nizza has a fresh, youthful appeal in colours that are timeless and easy to wear. Choose from black with a blue graduated lens tone, dark havana with brown lenses and a very chic rose with pink flash lens.

Hall of Frames Zurich Convention Center 12-13 September 2021

About Viveur Eyewear: the brand was founded in Pavia, Italy in 2015 by Carlo Opice, CEO. Sourcing high quality frame materials and lenses with protective qualities as well as special tones and graduated effects, Viveur has achieved success at retail and online with its unpretentious quality design and reflection of a style that is dedicated to the pleasures of life! Viveur first appeared on Eyestylist in 2017 – to see more about the brand on Eyestylist visit www.eyestylist.com/2019/03/trends-metal-rim-tinted-lens/

Visit Viveur Eyewear and shop online at  https://en.viveureyewear.com