Eyestylist

Mykita + Maison Margiela: set for summer

Ever timeless at Mykita + Maison Margiela

Mykita + Maison Margiela presents a raft of fresh and colourful trend-setting styles for summer which chime with new desires for timeless elegance, offering practical, high-tech protection as well as a design style that offers lasting impact. The collection features exclusive colours in a palette that is designed to give a good-looking, fresh and easily accessible finish.

MYKITA – MMRAW015 in raw amber with Raw Brown Solid lens tone

Unpolished with a natural raw texture and look, the women’s model MMRAW015 has a soft butterfly shape with well-cut lines, a beautiful feline design style for the summer. The visible traces of the milling process makes each style unique. The forward looking colour palette ranges from the raw misty peach with green lens tone to a fine raw amber paired with brown solid lenses (pictured above).

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LINDBERG
ROLF Spectacles
TVR advert 2021 linked to the TVR website
MYKITA – MMCRAFT016 in matt champagne gold and ‘gloomy grey’ lens tint

In the CRAFT design range, lightweight stainless steel is combined with acetate details with a meticulous fine finish. The intricate metal work is set off by lenses in intense solid colours in a context that is has been compared to Victorian jewellery design. The sophisticated metal colours range from champagne gold or shiny copper suiting all tastes are a hallmark of the range and point to a growing focus on quality metals with a lasting, classical appeal. Find out more about the collection at www.mykita.com

Aviator trend – a style for now

Paradigm’s 21-03 – a narrow aviator frame with a trendy polished shine

The aviator is set for success in Autumn 21, and while in sunwear the shapes are angular and large, for glasses the style can be smaller in proportions and softer in shape. Both titanium and stainless steel are popular for this type of style with modern finishes that are noticeably chic. The frame has become well liked as a genderless design that comes highly recommended for those will an oblong shaped face. Above: Our featured model is Paradigm optical style 21-03: this model is a fitted aviator shape with a classic silhouette. With its shiny stainless steel surfaces, and subtle details which also include colour enameling, the frame is typical of the trendy aviator looks that will continue to be popular across age groups. The style comes in forest and gold (pictured) with the colour enameling on the sides

SILMO Paris Nord Villepinte 24 - 27 Sept 2021
TVR advert 2021 linked to the TVR website
OGI Eyewear
Hall of Frames Zurich Convention Center 12-13 September 2021
Paradigm 21-03  – by Kenmark Eyewear

Paradigm is produced by Kenmark Eyewear. Thee latest glasses collection from the brand was inspired by the desert and exudes a mood of freshness and modernity with dual toned stainless steel frames,  colorful acetate and metal combination styles and classic rectangular and cat eye shapes as well as aviator shapes that are fresh and playful in colorings and details. Find out more about these styles at www.kenmarkeyewear.com/paradigm

Lunettes Alf: Alexis and Germain Bouchara

Lunettes Alf or ‘Atelier de Lunetterie Français’ to give their full title, is an emerging artisanal brand of high quality eyewear located in Paris, founded by two brothers – Alexis and Germain Bouchara. Alf stands out from the crowd as a timeless family owned brand, with a frame style that nods to former decades, and artisanal craftsmanship in the making of each frame, in respect of traditions passed down by generations. Eyestylist spoke to founders Alexis and Germain Bouchara (pictured above).

Did you always envision venturing into business together as brothers?  Alexis: My brother and I have always been very close and family spirit is very important to us. So, venturing into business together was not planned but it was not a surprise either; it just happened naturally.

Was eyewear something you both always felt drawn to? Tell us a little about your journey that led to the creation of Lunettes Alf? A: I have been working in this industry for almost 20 years now, and I am truly passionate about the product and its history. After my training with the “Meilleurs Ouvriers de France” (“Best Workers of France”) I instantly knew I wanted to introduce a brand into the market, to tell my story and to share the way I see ‘the perfect eyewear’. I believed in putting quality first as a tribute to the craftsmanship and noble materials used in creating our frames. As for my brother, he has been working in the fashion and accessories industry for over 20 years in both sales and marketing positions. When I shared my vision of the project, he was as enthusiastic as me and I saw that our dreams would match perfectly – that was the beginning of the journey, three years ago now.

Alf h19.03.006 – classical shapes, based on the distinctive, and most desirable classics of the past

The classic ‘panto frame’ is a recognisable crowd favourite among creators and consumers of eyewear alike; a quirky shape with a nod to twentieth century vintage style. Lunettes Alf includes a ‘panto frame’ in every collection – what are your thoughts on this design and why do you think you feel drawn to it as designers? A: Alf draws its inspiration from old glasses frames; the panto shape has marked the history of eyewear as an evolution of the original frame – the round one. This evolution has occurred in two areas; a lens shape offering wider fields of vision and the introduction of the pantoscopic angle to keep a constant lens-eye distance. This angle is generated by a high temple anchor point (this is different from the typical medium position anchor point on a round scope). These developments have increased the wearer’s comfort of vision. For all these reasons, it made perfect sense to have the panto shape as a principle part of our collection. Comfort, innovation and a nod to the origins of eyewear – all ideas that strongly resonate with us.

Who do you design your eyewear for and what do you believe separates your brand as well as your target consumer from the rest of those on and in the market? Germain: We create our eyewear for customers who care about quality materials and craftsmanship, those who cherish time and longevity, those who don’t want to over-consume and those who prefer to repair than replace. To meet these criteria we have chosen a combination of Japanese acetate and French manufacturing to create robust sunglasses with a timeless and chic design. Beyond the product, we are passionate about eyewear. We believe that being close to our customers, maintaining a sense of rigorous service at heart and delivering high end products are key points of differentiation.

BLACKFIN
Hall of Frames Zurich Convention Center 12-13 September 2021
SILMO Paris Nord Villepinte 24 - 27 Sept 2021
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ROLF Spectacles
Alf h19.01.001 – a classic round

What are your thoughts on sustainability within the eyewear industry or even within the fashion industry as a whole? Do you think your brand makes an effort to produce sustainably, and how do you do so? G: Over the past years eyewear has become a consumer accessory and often loses out to over-consumption. Some glasses are sold so cheaply that many consumers consider them as a disposable product. “I paid 30 euros for this pair of glasses, if I lose them or break them, I’ll buy another one”…. We too have consumed a lot in our lives; the countless clothes we purchase, wear a few times and end up giving away almost unused, for example. We find it absurd that we can still think like that in the times we now live in. Today, I feel that we buy much less, but better / this is why we are supporters of slow fashion. We care about sustainability in that sense. Of course, every day we are working on improving our impact with less packaging and bicycle deliveries when possible – for two examples. At ALF the best way we have found to make our glasses sustainable is to focus on three criteria: timeless design, the quality of materials and manufacturing. When we started developing our brand, our goal was to make our eyewear an object that would be passed on from generation to generation. That is still a goal we dream to achieve one day.

Alf e18.02.008 – technical innovations derived from the 1940s such as refined rivets on hinges

Was eyewear always the end goal for your creative vision, or do you have any plans to venture into other areas of the fashion industry? A: The day I came up with the idea of creating an eyewear brand, I thought I needed to surround myself with people to manage the distribution. The same evening, I called Germain to tell him my idea and I concluded by telling him: “I’ll make this brand with you or I won’t make it” – for the past three years we have been working together perfectly. We remain humble and try to build a consistent brand that will last over time, but it doesn’t exclude us from venturing into other areas such as collaborations with other fashion brands who share the same values as us. That being said, we are very excited to share with you very soon a collaboration with a fashion brand that we love – stay tuned for Summer 2022!

Where do you typically seek and source inspiration from in designing your collections? Has the pandemic impacted your motivation and creativity in any capacity? A: To me, eyewear inspiration can be found everywhere: old magazines, trade books, movies, family photos and of course nowadays social media and the internet. I try not to look too much, I don’t want to be inspired by my peers. The different confinements we have endured have provided us with the advantage of time, time to think, to invent, to be creative and to improve.

Can we expect anything exciting in the world of eyewear from Lunettes Alf in the near future at Silmo? G: As a young brand we will keep on developing our collection. We are excited to share not just two but three new models and two new colours in our upcoming September collection to complete our palette. Lunettes Alf are available worldwide in selected retailers including Kitschenberg (Munich), Frank Lo (Rome), Pour Vos Beaux Yeux (Paris) and Blick Brillen (Rotterdam).  https://lunettes-alf.com  An exclusive interview by Victoria G. L. Brunton for www.eyestylist.com

Metal glasses: softer shades + combinations

Colour forecast: delicate tones of rose, rose gold, light silvery or gold finishes, copper effects and combination colours

The palette of colours for metal frames broadens for the coming season – with subtle, jewellery-like hues with a natural and precious quality, to suit all complexions, tastes and moods. Colours that are coming further into play in the eyewear collection are symbolic and representative of wellbeing such as copper and silver – both with antimicrobial properties – and for styles in titanium and stainless steel, an aesthetic elegance representing luxury, timelessness, natural refinement and quality. Above: model 104 in Clear Rose in the Vaerk collection from Denmark. This is a lightweight frame with a transparent acetate front combined with stainless steel temples for flexibility and hypoallergenic qualities. Stainless steel is timeless, minimal and refined in appearance. www.vaerkcopenhagen.com

Kaleos Titanium: model Bilott in a combination of matt brown and silver

In the Titanium collection at Barcelona label Kaleos, a choice of contemporary finishes in tones which include, matt brown with silver, rose gold with black and single hues of rose, soft gold and a light tone of silver present a modern outlook for this style of classic frame with a narrow, minimal profile. https://kaleoscollection.com

Hall of Frames Zurich Convention Center 12-13 September 2021
Götti Switzerland
TVR advert 2021 linked to the TVR website
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BLACKFIN
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Model Arik at Gotti Switzerland – titanium with a highly polished surface

At Gotti Switzerland, minimalism and craftsmanship unite in titanium models such as Arik – produced in trendsetting tones we expect to see more of in Autumn 2021 – which include copper gold, and combined colorations of brushed gold with brown and brushed silver with green. A novel 3D printed sun clip is available to transform this style from glasses to sunnies, www.gotti.ch

Events update: Hall of Frames, Zurich for 2021

Zurich eyewear event will go ahead on 12th and 13th September 2021

The organisers of the unique Hall of Frames event confirm that the show will go on! Planned for 12th and 13th September, this year the event takes place at the newly renovated Zurich Convention Centre and will provide inspiration and new releases by independent designers and emerging labels from across the industry in a tried and tested, relaxed and informal format that has been successful and much enjoyed for over 10 years. This year’s show will be a particularly welcome and timely opportunity post-pandemic to meet and catch up with friends and designers.

MOREL par Jean Nouvel
ROLF Spectacles
LINDBERG
SILMO Paris Nord Villepinte 24 - 27 Sept 2021
VAVA Eyewear
BLACKFIN

Hall of Frames at Zurich Convention Centre: following a four year renovation project, Hall of Frames will be one of the first events to be held at the newly opened Zurich Convention Centre. The venue will take place in the garden hall wing, with exceptional views over the lake. Find our more: www.hallofframes.ch