Eyestylist

Revitalising colour and lens innovation

Danish eyewear innovators, Ørgreen have launched a sunglasses range blending style and functionality with new bold innovative design features and colours. Some of their most popular styles are included in fresh, eye-catching fashion colours, with an advanced fashion aesthetic that emanates chic style.

“Our goal is to cater to a broader spectrum of customers without oversaturating the market with look-alike options,” explains Ørgreen’s sun designer Carola Nomden. “We know colour can create a whole new emotional connection with a product, and the possibility to work not just on the colour of the frame but also on the 3D
inserts and lenses adds an intriguing complexity that bridges aesthetics and design.”

Ensuring there is something for everyone, the palette moves from classic shades of black and rich brown through tones of soft blue, sage green and trending pinks.

The models Meridiana and Aries are among the highlights in this refreshed line-up. Their new iterations feature Spiced Coral or Baltib Blue accents in advanced
3D detailing, bringing a contemporary twist to the timeless silhouettes. Wild Rose and Peppermint 3D rings have been paired with pink and sage lenses. “The
use of tone-on-tone lenses elevates these models, making them both wearable and
modern,” adds the team.

Ørgreen also underlines lens functionality in this sunglasses release. Cosmetic tints in tones of sage green and pink make their debut and for customers seeking high-performance options, polarized lenses now feature prominently across the range. Find out more at www.orgreenoptics.com

The London eyewear event (trade only) takes place from 1st to 3rd March 2025; the number of independent brands showing has increased for 2025 with confirmed bookings from new exhibitors, MYKITA, DITA, Clayton Franklin and L.G.R

100% Optical is set to take place at the beginning of March, with new owners CloserStill Media at the helm for the 2025 edition. 100% attracts optical retailers from around the country who visit the show to source new services and products including eyewear, contact lenses, lenses and technology. This year the event has confirmed a large number of returning eyewear brands, including Bevel, Blackfin, Danielle Rattray, Design Eyewear Group, Götti Switzerland, Kirk & Kirk, Kodes Accessories, Morel, Ørgreen Optics and Sea2see – among others.

For 2025, the Love Eyewear Awards, which are a popular element of the show, will feature awards covering a diverse range of categories, including New Designer 2025, Sustainable Frame of the Year, Eyewear Retailer of the Year, and Eyewear Accessory of the Year, as well as Best Use of Social Media entering as a new category. The winners will be announced on the first day of the show (1st March 2025) during “an evening of celebration and entertainment.” Above: Ørgreen Optics participate at 100% Optical in London; they have just launched the new campaign 1415, with a concept inspired by the brand’s historic roots in Copenhagen – www.orgreenoptics.com

Among new designs at Götti Switzerland, the Precious Objects collection has been conceived as a line which sets a new standard for the highest level of Japanese craftsmanship and fine materials to create an innovative symbiosis of traditional manufacturing and innovative design. These luxury frames and new designs across the Götti Switzerland ranges will be on show for opticians at 100%: www.gotti.ch

Sea2see have launched a new collection called Breeze Ultralight – which will makes its debut in London in March. All Sea2see frames are made in Italy using recycled marine plastic. The brand is the only one in the eyewear business to run its own non-profit organisation called the Sea2see Foundation which is dedicated to collecting waste from the sea to reduce plastic pollution. Since Sea2see was founded in 2015 by Francois van den Abeele, the Foundation has extended its work to remove plastic from the Sea2see to Senegal, Ghana and Madagascar. www.sea2see.org

100% Optical is described as the largest optical event in the UK. The show brings together professionals from across the UK to learn, network and discover the latest products, technologies and solutions on an international stage. The event takes place at ExCel London. To register visit www.100percentoptical.com/

The collab – entitled Chromatic Aberration – features a collection of hand-painted limited edition sunglasses and cases

The frames and cases in the unique collab are handpainted with artist Eric Marquez’s dynamic, minimalist designs, blending traditional Japanese elements with chicano aesthetics. Presented by Vincent Catani as wearable art, each piece comes with a handpainted case and an exclusive certificate of authenticity.

Based in Copenhagen, Denmark, Vincent Catani is creating frame collections which are the result of a  passion for eyewear developed over many years. The son of an avid eyewear collector, Catani has created a collection of frames “to elevate the individual’s wardrobe” with designs that offer lasting appeal, crafted in Japan. Above: Vincent Catani’s limited sunglasses created as a collaboration with the artist, Eric Marquez – ‘Chromatic Aberration’ – the name represents contrasting colours coming together in harmony

Eric Marquez is an emerging artist whose work fuses postmodern ideas with super flat aesthetics, inspired by a love of manga and Murakami. Rooted in his Chicago heritage and the vibrant culture of LA, the artist creates bold graphic compositions weaving contemporary energy with the rich narratives of his upbringing. 

Find out more at www.vincentcatani.com