Light-adaptive lenses have taken a new stylish direction thanks to Transitions Optical, who continue to innovate in this specialist area.
The Fashion Chrome collection – just launched ready for SS18 – has a striking mirrored effect combined with Transitions’ XTRActive lens technology – which protects the eyes from the brightest sun and harsh artificial light. It also allows the lenses to darken behind the windscreen of a car.
The lenses have an adaptive tint that reacts to UV and visible light, intensifying when the wearer moves outside. When indoors, the lens has a chic light mirrored tint, which turns into a full mirrored sunglass outdoors, allowing the wearer to have the right tint at the right time. Available in six fashion-forward colour options from Red Sunrise to Sea Green, the new Fashion Chrome lenses provide a tonal range that is striking, unique and fresh – representing an outstanding new opportunity to complement stylish designer eyewear.
Transitions Optical was founded in 1990. In 1991, it became the first company to commercialize and manufacture plastic photochromic lenses.
Transitions lenses are also called adaptive lenses. They are clear indoors and at night and automatically darken outdoors as light conditions change. They block 100% of UV rays and help to enhance contrast and reduce glare. Top image: the new Fashion Chrome lenses fitted in Woow Eyewear’s Super Star 1 – www.wooweyewear.com For more on Transitions on Eyestylist: https://www.eyestylist.com/2017/06/transitions-style-colours-new-experience/ For more information: www.transitions.com CN
