Götti – That Special Eyewear Effect
13th May 2014 It happens while waiting at the checkout counter, when passing someone in the street, catching a glance in the rear-view mirror. There are faces that stand out and leave you wondering. People with stories. People you’d like to have the opportunity to look at more closely. ‘I Wonder Who You Are’ is a stunning new campaign by Götti Switzerland, photographed by Christian Grund, who is recognised for his sophisticated lighting and his careful, highly esthetic productions. Black and white photos were chosen as a homage to classic portrait photography. Above – Kitty in luminous acetate.
The new campaign illustrates how eyewear can have a multifaceted effect on the face of the wearer. By choosing a specific design, we make a statement about our personality – we choose an effect. Who am I? Who would I like to be? How would I like to be perceived by others? Eyeglasses are an aspect of our individual persona – and with Sven Götti’s innovative designs, Götti Switzerland sets the stage for memorable, personal eyewear interpretations. www.gotti.ch www.christiangrund.ch JG
