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Ørgreen Optics release campaign by Petra Kleis

The Danish eyewear innovators present new titanium and acetate styles in the Danish Delight campaign, showing at Mido (Milan) this weekend

Photographed at Ørgeen Studios in Copenhagen, the photographer Petra Kleis played with light and shadow to capture the essence of the all-new Danish Delight campaign. The imagery showcases two models, each embodying a blend of sophistication and intellectualism, accentuated by the contemporary eyewear matched to a selection of bold and colourful designer attire.

Petra Kleis is one of Denmark’s most sought-after advertising, fashion and portrait photographers. Above and below: the images shot by Petra Kleis in Copenhagen – present the new titanium and acetate collections at Ørgeen Optics

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LAMARCA EYEWEAR
OGI Eyewear
BLACKFIN
SILMO Paris 20-23 SEPT 2024
ROLF Spectacles
SALT.
LEINZ
Ørgeen Optics: elegant silhouettes and signature colours – highlighted in the new campaign

The eyewear collection, which includes new models in the Quantum High and HAVN series, is a celebration of craftsmanship and minimal design, featuring designs that are functional, aesthetically appealing, and very wearable. Each photograph by Kleis has been created as a statement of style, an invitation to experience the everyday quality, aesthetic precision and colour stories typical of the Ørgeen Optics brand.

Ørgeen Optics: new acetate colour stories at Ørgeen Optics

The colour palette for both the acetate and titanium models in the new collections revolves around understated hues of eggplant, gun, maroon and metallic blue, interjected with several bright tones including vintage-car-tone fordwood yellow, electric green and rubine red. Ørgeen Optics exhibit at Mido (Milan) from 3rd to 5th February 2024. For more details: www.orgreenoptics.com

Leimann Eyewear : Lens of adventure

The emerging French luxury brand is heading to Milan and the eyewear fair MIDO for the first time 

Founded in Paris in 2020, the independent luxury eyewear brand has created a collection of frames which revisit iconic lines of vintage eyewear, updating them with particular details and an expression of contemporary luxury rooted in traditional craft. Inspired by iconic characters with a powerful nature, the frames have been created to offer a gender-neutral, simple luxurious and yet uninhibited style. Above: a new campaign, ‘Lens of adventure…’ at Leimann expresses a bold independent attitude where the frame magnifies the style and personality of the wearer

Leimann : new campaign “Lens of adventure” – man wears Leim XII and girl wears Leim XIII

Pictured above, the Leim XII features a voluminous squared shape which comes in five colourways.  Model Leim XIII features a subtle oval construction in acetate. All sun lenses are made from a thermoplastic recyclable material and have anti-reflective and hydrophobic treatment offering 100% UVA/UVB protection.

OGI Eyewear
JISCO
Look
LEINZ
DIFFUSER Tokyo
VAVA Eyewear
SALT.
Götti Switzerland

The new campaign for Leimann was shot by the photographer, Guillaume Malheiro, with styling by @afronando. Leimann Eyewear is exhibiting for the first time at the Milan show / MIDO – in the Start-Up area. Find out more at www.leimann.fr

The photography is courtesy of Leimann eyewear – all rights reserved.

opti 2024 kicks off the year

Between 12th and 14th January, the Munich event hosted a diverse range of innovative programmes for education, sales and dialogue….as well as initiatives which recognised innovation and sustainability. Eyewear exhibitors were out in force; Eyestylist observed new product releases, major new collection launches, particular innovation in the areas of 3D printed eyewear – notably from ROLF Spectacles, Gotti Switzerland with its new Bubbly Series and LEINZ Eyewear – and further refinement in sustainable eyewear design

This year’s opti kicked off the year with energy and excitement. The 3-day event offers a show for the entire optical industry, and this year attracted almost 390 exhibitors from 28 countries. Among them were eyewear designers and brands who presented important launch collections to German and North European visitors (including from the UK, Belgium, Holland, Scandinavia and Austria); this year in particular saw a whole fresh run of new innovative releases and design collections that caught our eye – a selection of which are presented below. Above: a stunning campaign launch by Pontet Eyewear, one of the emerging French brands of note at opti – designer Hermes Pontet is a young French creative who has a special following of clients in Germany. His new collection is inspired by an Italian journey and offers luxurious oversized glamorous designs in high-quality acetate and a subtle colour palette informed by different details which the designer collects on his travels, like memories, and then interprets in each design  – www.pontet-eyewear.com

Alpine by MYKITA x 032C – a highlight amongst the previews at the opti fair

The latest collaboration between MYKITA and 032c explores the intersection between fashion and sports with a high-tech eyewear design offering a cool, aerodynamic look. Alpine showed at 032c’s first Readytowear show in Paris a few days ago and is expected in stores at the end of June 2024.

The second edition from MYKITA | 032c, this model presents sleek, wraparound sunglasses fashioned from lightweight stainless steel. The MYKITA LESSRIM construction allows the ultra-fine rims to disappear into a groove of the curved lenses. The distinctive temple design follows the bottom contour of the frame, creating flowing lines complemented by specially curved side pieces. www.mykita.com

Rolf Eyewear – the Fusion collection was shown at the opti fair for the first time – the line achieves a kind of organic understated luxury

The new Fusion collection launched by ROLF represents the “fusion” of the brand’s knowledge and expertise in eyewear, with their technical capability and use of natural materials. The designs in this new series offer remarkable texture that has been expertly executed in line with the tradition of craftsmanship at the company – giving a whole new patterned aesthetic to the frame front and creating a fresh and particularly eye-catching direction within the Rolf product portfolio. www.rolf-spectacles.com

Blackfin Pacific: a new and refined aesthetic at the Italian company

Blackfin’s Spring/Summer 2024 collection is all about colour, art and the production techniques utilised in its eyewear families. A theme that, in Blackfin Pacific, is found in the ultra-thin constructions and soft lines of the frames, where the company’s expertise adds value to its design products.

Four new Pacific styles express the line’s creative concept – minimalist Nordic design influences and sophisticated style of America’s West Coast are interpreted in an authentic made-in-Italy product. The titanium material is the common denominator throughout the entire collection but this time Blackfin’s craftsmanship transforms a solid 3mm block of titanium into ultra-light and super-strong frames. www.blackfin.eu

OGI Eyewear
VAVA Eyewear
100% Optical London 24 to 26 February 2024 at Excel London - register for free
Res Rei
SILMO Paris 20-23 SEPT 2024
Götti Switzerland
ROLF Spectacles
Astral sports sunglasses by Rudy Project, ideal for running : produced in Rilsan Clear, a bio-plastic derived from 45% castor oil

Among the new releases at the Italian sports eyewear company, Rudy Project’s new Astral sunglasses are affordable, sustainable and built for comfort as well as protection. The sunglasses are designed to offer the best of Rudy Project’s sustainable technology – and position it at an entry level price. The sunglasses feature an adjustable Ergonose nose pad, which allows for comfort and a custom fit. This unique design ensures to customize the eyewear fit for different face shapes and preferences, providing unparalleled all-day comfort. Astral’s frames are made of Rilsan Clear, a bio-plastic derived from 45% castor oil grown by certified farmers in Gujarat, India. To provide extra comfort and grip, Astral sunglasses have rubber-coated temples. These soft, durable ends ensure a secure fit, so the focus can be on the performance without worrying about the sunglasses slipping or causing discomfort. Astral cylindrical-based 6 lenses not only offer excellent eye protection, but also sport trendy shapes and colours. www.rudyproject.com

Pacifico by Sea2see: a versatile, lightweight shape with a refined finish and colour edit

At Sea2see, the Pacifico model was one of several new designs by the “seastainable” brand that sums up a new level of sophistication in the design and detailing of sustainable frames made from 100% marine waste. www.sea2see.org

Look Icons Collection: for Spring/Summer 2024 – from the Italian brand LOOK: lightweight spectacles in NIL (Look’s Natural Injection Light material) and temples in beta titanium

Italian label Look explores a whole world of new colour details in their ICONS collection with 10 contemporary optical frames for men and women. The shapes are highlighted by the particular colour choices that reinterpret the havana tones of the 1950s and 1970s and explore new gradient or colour blocked hues including the pinkish coral tone above. https://www.instagram.com/lookocchiali/

KALEOS Spring/Summer 2024 – one of a group of popular Spanish labels who exhibited at opti

From Barcelona, Kaleos presented a huge collection of 42 new models at the show, the largest range the Spanish company has ever released, and a celebration of the brand’s anniversary and all that it has achieved through the company’s evolution during those years as well as a homage to a fundamental aspect of the brand’s identity, beautiful shapes. Also of particular note on the stand was the impressive round collaboration frame created by Kaleos with Arquitectura-GX, and first launched in November 2023.  www.kaleoscollection.com

Further content about new trends, the latest eyewear collections and innovators we have had the pleasure of meeting this season will appear on Eyestylist.com in the weeks ahead. opti 2025 takes place on 31st January 2025 to 2nd February 2025. www.opti.de

Fresh greens: new variations are here…

New varieties of green are important in the evolving colour stories for eyewear in 2024 – at opti, the Munich trade fair, French brand FACE A FACE highlighted several new tones for us as evidence of this direction, with inspiration coming from trees species and classical shades of green, from deep and saturated to delicate and light

The colour stories emerging at the start of 2024 include a stunning palette of green hues, taking the natural direction in eyewear and eyewear colours a step further for Spring/Summer. Eyewear designers are accustomed to working with complex pairings of two, three or even more tones, and for the green palette this allows for a fresh direction, particularly in acetate with its unique qualities of transparency.

At FACE A FACE, several different “new” greens show that the effect of these tones is very distinctive, natural and elegant for the face. A colour combination through front and temples allows for much artistic interpretation and new outcomes can be achieved with texture, transparency or light, in the acetate designs where colour nuances can be very subtle. Above: Kaleido3 in a bluish tinted green, and Bocca Naoko in green cyprus by FACE A FACE, new releases this month

Carar2 by FACE A FACE
The men’s optical style Carar2 by FACE A FACE in transparent English green with a fleck of dark brown on the front – and paired with light grey toned temples

Green is also tending to be equally popular for men’s as well as women’s eyewear. The new men’s style Carar2 at FACE A FACE comes in an eye-catching transparent English green, a tone that is eye-catching in its refinement, closely linked to natural variations of green nuanced with bluish undertones, and offering a freshness that is typical and popular for Spring. The frame is a new entry in the French label’s collection and was previewed for the first time at the optical trade fair in Munich – opti,  this weekend. Find out more at www.faceaface-paris.com

Opti 2024: update

This week’s event in Munich is a chance to catch up on design, tech and colour innovation in the eyewear collections

Munich awaits the 2024 Edition of the opti fair – taking place this week from Friday through Sunday, with a full programme of events, activities and seminars for optical specialists attending the 3-day trade show. In independent eyewear news, a wide selection of new and innovative frame collections will be on show for the first time, including a strong showing of sustainable eyewear collections, luxury sun and optical ranges as well as iconic Austrian and German eyewear brands that have long been of special interest in this region of Europe.

opti’s organisers recommend a variety of activities for the event, from browsing in the opti BOXES (in Hall C2), to visiting the opti OPTICS START-UP area in Hall C3, and enjoying a stroll through halls C1 to C4.  They have arranged an opportunity to book a curated tour of the show in advance – either focusing on ophthalmic optics with eptitop GmbH or independent eyewear brands, with Karin Stehr (www.opti.de/en/messe/highlights/opti-guided-tours)Above: the independent brand from Italy, RES/REI’s recently launched men’s eyewear collection is among their headlining ranges for the show; the styles have a contemporary feel, yet their quality and finish is beautifully rooted in tradition and classical, iconic craftsmanship – www.resrei.com

Award-winning eyewear by Rolf Spectacles – Taja from the Wire collection

The sustainable eyewear company Rolf Spectacles is a long-time exhibitor at opti. Since it’s first exhibitions in Munich, the brand has won numerous awards for their innovative product lines in sustainable materials, most recently the MATERIALICA Award 2023 for their 3D printed Wire collection – produced from rapidly renewable castor beans. www.rolfspectacles.com

Junk Plastic Rehab – keep an eye on the sustainable brand from Italy

Junk Plastic Rehab are working with repurposed waste and the result is creative, bold and original. The label will be one of the highlighted brands in the Opti Boxes (C2 / BOX8) this year : https://junkplasticrehab.com

GIGI STUDIOS
Orgreen
ROLF Spectacles
Look
100% Optical London 24 to 26 February 2024 at Excel London - register for free
Res Rei
TVR True Vintage Revival
MOREL
Haori2 by FACE A FACE – inspired by the traditional jacket worn over the kimono

New this month, and part of their Spring/Summer 2024 collection, model Haori is introduced in the Japan Now! collection. The FACE A FACE designers continue their artistic journey to the heart of contemporary Japanese design – inspired by Shiro Kuramata, Issey Miyake, Rei Kawakubo, and others. “They are all designers whose work combines delicacy with a disruptive aesthetic – a fascinating contrast that permeates the vision of the JAPAN NOW collection”. The Haori is a delightful creative two-tone acetate, available in two shapes and exciting multiple colours. www.faceaface-paris.com

 

henau from Belgium – M2103 in black/ivory stripes

Henau Eyewear’s imaginative frames, designed by Marc Delagrange, are like pieces of architecture in minute size. The collection includes distinctive striped pieces (above, M2103), quirky round styles like Lunaforte and extraordinary couture pieces like Vega, Callas and Jadim. www.henau-eyewear.com

opti takes place from 12th to 14th January 2024 at the Fairground Munich. For further details visit http://www.opti.de