A film on color by Ørgreen Optics is launched by the Danish company today, via www.orgreenoptics.com and www.eyestylist.com Created in Copenhagen, the film follows the reflections of Sahra Lysell, long-term Color Advisor at Ørgreen Optics – interviewed by Clodagh Norton / Eyestylist.com, – Petra Kleis, Photographer and Allan R Kruse, Creative Director.
The film tells each of the interviewee’s personal experiences, memories, and colour influences as well as exploring their ideas on using colors in their work. Lysell, who has worked as the color specialist at Ørgreen since 1997, is one-of-a kind in terms of her specialism in developing color palettes in the optical industry. In the films she discusses approaches to color in the field of eyewear citing examples of how she combines specific colours to create a particular look or transforms colors which have a particular association into something new and fresh – combining them with different tones or hues. Lysell also explains many of the far-reaching personal and cultural influences she feels have impacted her views on color and wearing color, through her career, some of which continue to influence her eyewear palettes today. Above: new styles were released in the very contemporary HAVN collection last week: demonstrating the “flowing colour palette” at the Danish brand
“I live in a city where you apply color to walls, to old buildings… I live in a very historical part of the town,” she explains about her home in Copenhagen. “That tells a lot of story actually through color….”
In the film Lysell also explains how on-trend color palettes and iconic ‘classical’ tones have evolved through the years at Ørgreen, often coexisting in combination, and irrespective of color trends in other disciplines.
Petra Kleis – a photographer based in Copenhagen – provides insights into a photographer’s relationship with color stories. “I really like the 3-dimensional feeling that colour can give you, and the softness,” she notes. “I use color a lot but it’s really rare that I ask why I use this colour and not that colour.” Allan R. Cruse, Creative Director reflects on topics such as early colour influences in childhood, and his area of expertise, branding, core values and how a colour language relates to and represents an important element of our vision of the world. For more information : www.orgreenoptics.com
