The high-end optical retailer with stores in New York, Milan, Verona and Vicenza, among others, has opened a new space in Belgrade
The independent optical retailer, Punto Ottico Humaneyes has announced the opening of their 10th store in the old town of Belgrade city. The company, which is renowned for its creative direction and innovation in optics, already has a store in Novi Sad, the second largest city in Serbia, which opened in 2024.
Punto Ottico Humaneyes describes itself is an independent eyewear curator. Their spaces present collections which have been carefully curated, always with a focus on the intrinsic value of each piece and their ability to stand the test of time. The frames selected are often artisan designed, limited editions and produced in Italy and Japan.
Punto Ottico Humaneyes believes in quality over quantity, supporting craftsmanship that moves at a slower pace rather than following fads, appreciating finely crafted objects that can be repaired, whilst always honouring artisanal processes that generate value.
https://puntoottico.itThis feature was written by Eyestylist.com and published on 5th July 2025. All rights reserved. The image featured is courtesy of Punto Ottico Humaneyes. To read other articles about Punto Ottico Humaneyes click on the link: https://www.eyestylist.com/2025/04/matteo-cibic-unparallel-visions-at-punto-ottico-humaneyes/
A capsule collection by Gigi Studios
Spanish brand, Gigi Studios releases a capsule collection which they say pays homage to the timeless beauty of nature
Released in June, the Sediments collection by Gigi Studios features three unique products – called Abyss, Etherea and Shimmer. Drawing inspiration from natural sediments such as iridescent seashells, time-worn stones and textures shaped by water and the passing of time, the frames are conceived as a refined design statement blending organic forms with clean lines. Above: the capsule frames in the Sediments collection have been shot in a marine environment – model featured, Shimmer
The three styles are presented in a palette of mineral and aquatic tones that echo the shimmering essence of summer — translucent blue, soft pink, pearlescent white, and sandy beige. Each frame is created to capture the ever-changing seascape and translate it into an object of desire: fluid, tactile, lightweight, and elegant.
Find out more about Gigi Studios by clicking on the link at https://www.eyestylist.com/2024/02/gigi-studios-unveils-architect-designed-hq/ – visit the brand website at www.gigistudios.com
3-D printed: Rolf is multi-award winner
Alongside two Red Dot awards, sustainable brand Rolf has been awarded the Green Product Award in 2025 for their 3-D printed frames.
In May 2025, Rolf Spectacles announced that they had won two Red Dot Awards, recognising Product Design and Sustainable Design, in their 3-D printed collection – Wire. These 3-D printed frames are minimal and refined in design, and have a number of particular features – from being completely screwless, the production process has been developed at Rolf so that CO₂ emissions have been minimised. The styling of the frames is recognised as modern, minimal and fresh – furthermore, the sustainable eyewear products are also produced locally in Austria using 100% green electricity. Above: the Rolf frame Rais won the Green Product Award 2025
Adding to this success story in 2025, the company has announced that it also won the Green Product Award for 2025. This is an award that recognises particularly innovative, sustainable products. The winning product was the Rais in the Substance collection. The Rolf frame Rais is characterised by its unusual shape and sustainable production. The natural raw material is processed in powder form and fulfils all technical requirements. It is environmentally friendly, and also durable. Combined with Rolf’s patented Flexlock hinge, which enables a screwless construction, the result is a pair of glasses that are flexible and stable. The focus on local production and a shortened supply chain emphasise the brand’s commitment to environmentally conscious manufacturing.
A sustainable focus in everything ‘Sustainability is not just a trend at Rolf, but a fundamental attitude’, the team said in their statement. In addition to environmentally friendly production, Rolf invested in the renovation of their production facility in 2023. This development will save more than 81 tonnes of CO₂ per year. The company has also focused on ergonomic workstations and sustainable office equipment for the benefit of employees. For more information about Rolf’s awards through the years, visit their website at www.rolf-spectacles.com
For more information about Rolf on www.eyestylist.com click on the link: https://www.eyestylist.com/2025/01/award-winning-natural-eyewear-brand-rolf-heads-to-munich/
Loft eyewear show heading to Santa Monica
The independent eyewear event, Loft Eyewear Show, will take place in a new venue in Santa Monica (California) in October 2025
Loft Eyewear Show has a new venue booked for their October event in California, which, for some years, has taken place in San Francisco. The new location is the Santa Monica Post Office, a landmark building in downtown Santa Monica just a few blocks from the beachfront. Built in 1938, this historic building boasts a design indicative of the PWA Moderne style. It was a product of President Franklin Delano Roosevelt’s Public Works Administration (PWA) as a key component of the New Deal era. It was closed along with 200 post offices across the country in 2012 by the United States Postal Service.
The event will take place on 24-25th October 2025. A welcome party has been organised for Friday 24th. Above: the venue will feature a barista, catering and afternoon beverages.
In his statement, Richard Mewha, the founder of Loft Eyewear Shows said: “When looking for a location for our events, we seek spaces that resonate with our design aesthetic and that are conducive to creating an atmosphere that encourages the connections that we so love about these events. One of our core values for Loft is going beyond a trade show experience. We feel that the future of these events hinges on creating an environment for not only buying carefully curated eyewear, but also for exchanges of common interests, learning about the creative aspects of individual designers, and of course, having fun while we are at it.”
He continued, “With this in mind, we researched and found this stunning Art Deco space, right in the heart of downtown Santa Monica, close to the beach, great restaurants and hotels. Santa Monica is also a central location for West Coast accounts, with easy access from LAX. The weather in October should be great.”
Loft Eyewear Shows are the premier independent luxury eyewear events. They are held annually in New York City (and previously in San Francisco and Las Vegas over the years). Since 2000, the Loft events have showcased exclusive and cutting-edge designers and innovators in the business from around the world. For more information and to enquire about visiting and/or exhibiting visit: www.lofteyewearshow.com
Gentle Monster store in Milan at 10 Corso Como
The South Korean eyewear brand has unveiled a new centrepiece that invites visitors into a transformed sensory experience
Eyewear store Milan: Gentle Monster’s new ‘Giant Head Kinetic Object’ – installed as part of the brand’s shop-in-shop at 10 Corso Como – embodies the South Korean fashion eyewear brand’s singular philosophy and deep fascination with the inner workings of the human mind. Built in-house by the Gentle Monster Robotics Lab, the Giant Head Kinetic Object consists of three faces. In the centre, the face appears to gently shut its eyes and shake its head in contemplation. On either side is a larger and smaller face that move fluidly around it. With softly blinking eyelids and subtle shifting pupils, the installation is designed to capture “the complexity of cognition, emotion and human connection”.
Other elements, such as star-like forms scattered through the store, illuminate the invisible landscapes of the human psyche, inside the light-filled industrial space of the Ground Floor at 10 Corso Como – Milan’s leading concept store blending culture with trends and fostering a connection between the worlds of fashion and culture. The Gentle Monster section of the store was first opened in March during Milan Fashion Week.
Since its foundation in 2011 by Hankook Kim, Gentle Monster has relentlessly searched for daring and innovative narratives to present to the fashion realm. With emotional provocation as the key message, the brand portrays its identity through eyewear – but also through physical space. It continues to broaden its spectrum and philosophy through bold projects and sophisticated eyewear products, confirming its role as a major innovator and creative force. Gentle Monster is also one of the eyewear brands that Google is working with to build new-generation AI smart glasses with Android XR, news which was announced on 20th May 2025. For more information about Gentle Monster visit www.gentlemonster.com
Ground Floor, Corso Como, 10, Milan, Italy